Export market orientation behavior of universities: the British scenario

This study seeks to extend our knowledge of export market orientation (EMO) in the context of British universities with regard to recruitment of international students. Export marketing remains an area of limited focus in the marketization of higher education literature. The study predominantly follows a quantitative research design using survey methods. A sample of British universities was studied and partial least-squares analysis was performed. The findings indicate that four export higher education-specific variables are important drivers of EMO in universities. The paper also confirms EMO's direct effects on university export performance and its indirect effects mediated through university international reputation. In light of these findings, a number of implications are advanced for university management. The study also makes important theoretical contributions: it contributes to a growing body of literature on marketing of higher education; it enriches the export marketing literature by examining EMO in a service setting and it adds to the EMO–export performance relationship by examining the mediating role of international reputation. The findings are limited to British universities. Therefore, they may not be generalizable to other geographical areas. In addition, the results of this study were obtained from a small sample size and generalization of the findings to other higher education institutions should be made with caution.     

大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。     

The density of social networks moderates effects of intergroup contact

This study tests how the density of the social network in which intergroup contact takes place might affect the extent to which contact improves intergroup attitudes. Having contact with more outgroup members in dense social networks, in which everybody knows each other, may reinforce contact's positive effect. In this case, outgroup contact is shared with ingroup members, which suggests positive ingroup norms toward the outgroup. Alternatively, more contact in denser networks may improve intergroup attitudes less because density may increase subtyping or reduce the salience of ethnic group memberships. These competing hypotheses are tested among white American adults in a nonprobability online sample (N = 305) and in a representative national sample (N = 1270). In both studies, contact is associated with more positive attitudes toward racial outgroups but the positive contact effect is weakened if that contact takes place in a denser social network.     

基于BP神经网络的大学生实践教学效果评价研究

实践教学是高等学校教学工作的重要组成部分,其中实践教学效果评价是保障高等学校实践教学质量的重要环节。针对高校大学生项目实践教学效果评价需求,构建项目实践教学效果评价指标体系,在此基础上设计调查问卷,利用网络问卷收集评价原始数据,通过Python进行数据预处理,并采用BP神经网络对某高校大学生项目实践教学效果实施评价,结果表明,该方法对于高校实践教学效果评价具有较强的实用性。     

论网络环境下的高校思想政治工作创新

网络条件下思想政治工作与传统思想政治工作相比，具有民主化、信息化、社会化等时代特征。现代网络技术为当代高校思想政治工作带来发展机遇的同时，也带来了严重的负面影响。因此，必须从如下几个方面创新高校思想政治工作机制：理顺管理体制；加强网络研究，探索传播规律；强化法制意识，规范网上行为；采用新的工作内容、方法和技术。     

对我国高等教育中"过度教育"现象的理性思考--从高校扩招和人才市场约束谈起

近年来，大学生待业和“大材小用”的“过度教育”现象已成为社会公众普遍关注和急需解决的社会热点问题之一。笔者从高校扩招和人才市场约束对大学生就业影响的角度对高等教育中“过度教育”产生的原因和发展趋势进行了分析。     

谈我国市场经济中的教育机会均等

教育机会均等的条件与教育机会不均等的根源其实是一个问题的两个问题。从一般意义上讲，教育机会均等的条件主要有三个；一是要有相应的制度和法律作基本保证；二是要具备一定的经济基础，承担教育成本，三是要有观念的同步甚至超前。在我国市场经济条件下，要改变教育机会不均等的状况需要转变教育观念，普及全民教育；充分利用现代科技，提升总体教育水平，增加教育机会，政府加大教育投入，为教育机会均等创造经济条件。     

资本市场：实现农业产业化跨跃式发展的突破口

经济发达国家的农业产业化发展已经进入高级阶段。当前中国农业产业化的关键是培育龙头企业,实现农业生产组织结构的创新。深化资本市场改革,积极培育龙头企业进入资本市场是推动龙头企业创新、实现农业产业化跨跃式发展的突破口。     

Keeping things different: coexistence within European markets for cleantech and biofuels

Environmental policy increasingly resorts to market-based instruments in order to meet sustainability objectives. The ‘carbon market’ instituted by the European Emissions Trading directive from 2003 is a canonical example, which has been described, and critiqued, as a delegation of policy objectives to market exchanges. In this paper, we examine the complex ways in which the operationalization of policy objectives and the organization of markets are intertwined, focusing on two other examples of European environmental regulation. The first one is the Integrated Pollution Prevention and Control directive from 1996, which defined the ‘best available techniques’ to curb emissions in air, water and soil. The second one is the Renewable Energy Directive from 2009, which introduced criteria for the definition of the sustainability of biofuels. Through the analysis of the design and implementation of these two directives, we identify a central concern for the coexistence of various objects, and various initiatives undertaken by European institutions, member states and private actors. We use the notion of coexistence to describe a European political and economic ordering that is inherently hybrid, and cannot be reduced to a mere delegation of policy objectives to the market, or a legal constraint imposed on all European actors. It grounds its political legitimacy and economic rationality on the distribution of roles and responsibilities across public and private actors, and on the ability to ‘keep things different’ according to local variabilities.     

浅析市场经济条件下对传统义利观的扬弃

在市场经济环境中 ,需要用历史的、发展的观点对传统的义利观进行剖析 ,指出传统的义利观在现实生活中既有存在的价值 ,又有消极影响 ,只有对其扬弃 ,使传统的义利观发展成为社会主义义利观的有机组成部分 ,才能真正促进物质文明和精神文明建设的协调发展。