神经信息系统研究:定位、方法和展望

近些年，认知神经科学的研究方法有效弥补了传统信息系统（IS）研究存在的不足，降低了传统研究自我报告方法的测量误差，客观并准确地测量用户决策的心理加工过程，推进了信息系统科学研究的发展。通过介绍信息系统研究领域的国际前沿——神经信息系统研究（NeuroIS），力图帮助IS研究者更好地了解NeuroIS国内外研究现状，洞察进入NeuroIS这一前沿领域所需的相关知识和技术基础。通过收集并阅读NeuroIS自提出以来至今的文献，回顾并总结其发展历程、学科定位、常用研究工具和研究问题，论述NeuroIS研究应该明确的定位和工具选择的方法，并对现有文献的研究主题进行梳理，最后提出NeuroIS未来研究的实用性建议。     

Teamwork Key to CAS Reform

<正>In September,soon after the reform plan was released,BCAS had the honor to invite Dr.POO Muming,director of the Institute of Neuroscience,who is also heading the CAS Center of Excellence in Brain Science,one of the first inaugurated centers of excellence in the Academy’s new structural landscape,to interpret the rationale and prospect of such a major initiative.The following is a QA between BCAS and Dr.Poo.     

神经科学与广告传播效果研究

神经科学,特别是脑成像技术的引入,为广告传播效果研究带来了技术上的突破。通过研究消费者的脑部活动,可以对消费者如何回应广告刺激做出更为直接的观察和更为客观的解释。本文对广告传播效果研究技术手段的发展做了分析,介绍了最新的神经科学技术手段,并将近5年来神经科学在广告传播效果研究领域的应用成果选择性地加以回顾,并对存在的研究局限性及伦理问题进行了阐述和建议。     

Neuroscience,Affect, and the Entrepreneurialization of Motherhood

Although neuroscientifically informed mothering advice manuals published in the past 15 years speak in the languages of liberation, empowerment, and self-realization, I argue that they ultimately imbricate women in ever-more-dense networks of authority, expertise, and government, and contribute to the proliferation of entrepreneurial models of self-conduct that comprises the defining feature of American neoliberalism. This rhetoric situates motherhood as a practice of freedom, both drawing from and contributing to affective forces that suture freedom to economic models of conduct. Through these discourses, emotion-centric, self-interested mothering practices become a key site for the production and reproduction of entrepreneurial selves.     

读脑时代即将来临——神经经济学

神经经济学这一新的学科,用于回答关于决策、选择、偏好、风险和快乐等问题,试图揭示经济行为中的神经机制。该文主要介绍了神经经济学的概念、研究基础、研究方法和研究实例。     

Interest: A unique motivational variable

In the first part of this article, I discuss motivational variables in general, and interest in specific and propose that because of its biological roots, interest is a unique motivational variable. Furthermore, it is suggested that to demonstrate the uniqueness of interest, neuroscientific findings need to be considered. In the second section of the paper, I argue that the impact of the neuroscientific literature in the areas of social, educational and cognitive psychology has not been appropriately recognized. To support this claim, links between selected neuroscientific findings and motivational variables in general and interest in specific are discussed. Finally, some of the educationally relevant implications of interest research supported by neuroscientific findings are considered.