体质健康信念对大学生体育锻炼行为意向及行为习惯的影响

以"实施体质健康测试及评价,促进大学生体质健康发展,及鼓励大学生以高度的热情积极参加体育锻炼,继而养成良好的锻炼身体的习惯。"为主要目标的《国家学生体质健康标准》既是对学生进行体制健康检测、评价的重要制度之一,也是一种主要的激励及教育手段,这也是体育实践教学必须贯彻和落实的重要宗旨。至此,笔者依据自己多年的工作经验,针对当前研究不多的体质健康信念对大学生体育锻炼行为意向及行为习惯的影响问题谈谈自己的看法。     

广东省体育专业学生就业意向及压力现状调查

对广东省体育专业学生的就业意向及压力进行调查,结果表明:广东省体育专业学生对毕业后第一份工作的工资待遇、地点均有较高的期待;在职业选择上,主要是体育教师、公务员、跟着父母或亲戚自主创业.近九成的学生存在就业压力,其中逾四成学生感到压力很大.学生期望学校给予以下帮助:增加学生的实习、实践机会;多进行就业策略、形势分析;在大学低年级的时候,依据学生的就业意向进行具体分类、定向辅导;设置2个专项,并针对专选学生给予更多的实践机会等.     

社交网络中网络口碑与购买意愿的动力学机制分析

网络口碑对消费者的购买意愿有重要的影响。采用系统的观点来研究社交网络中网络口碑与消费者购买意愿的动力学机制。从社会资本的角度出发,采用系统动力学,建立社会资本——网络口碑——购买意愿的动力学模型。模型的仿真结果表明,社会资本在社会化电子商务平台中,能够很好地提升网络口碑的传播效果,进而影响消费者的购买意愿。     

政府规制与社区治理对茶农减量施药行为的影响

为有效提升茶农减量施药行为,推动农业绿色发展,以陕西、四川、浙江、安徽4省地理标志保护区818户茶农的实地调查数据为基础,采用逐步回归和调节效应模型分析政府规制、社区治理如何对茶农减量施药行为产生影响。研究发现：现阶段农户的过量施药行为普遍存在;在未引入社区治理情境下,政府规制对农户减量施药行为有显著促进作用;在引入社区治理情境下,政府规制促进作用减弱,社区治理对农户减量施药行为有显著促进作用;调节效应结果表明政府规制与社区治理在规制农户减量施药行为时属于互补作用;农户减量施药行为还受家庭党员情况、病虫害防控认知及信息化水平等因素的显著影响。政府为提高规制效率,应引入社区治理机制,出台以社区治理为主、政府规制为辅的相应政策。     

Porto street stage at Rally Portugal: the determinants of the length of stay

ABSTRACT

We present the determinants of the length of stay (LOS) of Porto Street Stage that integrated the program of the 52nd edition of Rally de Portugal. Sport events assume an important role in the marketing of tourism destinations. However, when we compare them with other segments in tourism, it still remains underexplored. This study represents an opportunity to contribute to the literature, and it could become a significant toll for the organizers, public entities and other stakeholders. We contemplate a set of information and data that may improve the management of the future editions in a more rigorous and effective way. As we are dealing with an international event, it is an occasion to enlist tourists and promote the tourist destination. We applied a quantitative analysis and considered the sociodemographic characteristics of the spectators, factors that influenced the trip, expenses per day in the city, level of satisfaction with the event, and the intention to return. An OLS regression model, a Weibull survival model and a zero-truncated negative binomial regression model were estimated, and the results were compared. On the LOS determinants it is not common to consider the influence of each item of expenditure during the stay and the satisfaction levels with the event and different effects were observed. The travel and accommodation expenditures present a negative effect on the LOS. In the opposite side the satisfaction level and intention to return, both present a positive effect on the LOS. The sociodemographic characteristics have diverse impacts on the LOS.     

Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments

This study enhances the existing literature on online trust by integrating the consumers’ product evaluations model and technology adoption model in e-commerce environments. In this study, we investigate how perceived value influences the perceptions of online trust among online buyers and their willingness to repurchase from the same website. This study proposes a research model that compares the relative importance of perceived value and online trust to perceived usefulness in influencing consumers’ repurchase intention. The proposed model is tested using data collected from online consumers of e-commerce. The findings show that although trust and e-commerce adoption components are critical in influencing repurchase intention, product evaluation factors are also important in determining repurchase intention. Perceived quality is influenced by the perceptions of competitive price and website reputation, which in turn influences perceived value; and perceived value, website reputation, and perceived risk influence online trust, which in turn influence repurchase intention. The findings also indicate that the effect of perceived usefulness on repurchase intention is not significant whereas perceived value and online trust are the major determinants of repurchase intention. Major theoretical contributions and practical implications are discussed.     

Rethinking the intention to behavior link in information technology use: Critical review and research directions

Extant research on technology acceptance has devoted considerable attention to the relationship between behavioral intention (BI) and system use (SU) over time. However, the empirical results have been mixed—studies have found BI to both influence and not influence SU. Studies that examined the BI→SU relationship have employed different research models and research designs. Prior research models have examined direct effects on SU, indirect effects on SU through BI, the moderator effects on BI→SU, and the mediating role of BI in BI→SU. Studies have employed different types of respondents, information technologies, geographic regions, voluntariness, and measurement designs. This study proposes that such differences in research models and designs contribute to the mixed results for BI→SU, and reports a meta-analysis of findings reported in 113 prior studies along with a critical review of the BI→SU relationship. While no significant differences were found in the results for the BI→SU relationship across various research design characteristics, this study finds that the measurement of SU has been conflated with future and current or past behavior, direct and indirect effects on SU impact BI→SU, BI is modeled to fully and partially mediate the effects of other variables on SU, and moderators for the BI→SU relationship may be necessary. This study identifies several directions for future research and underlines the need to rethink the link between BI and SU.     

道德假定及其实现散论

道德在价值取向上历来是向善的,但实际情况表明结果不一定都是善,这就涉及到道德行为选择中的假定的问题。道德假定的内容和形式多种多样,合乎理性的道德假定应当遵循价值判断与逻辑判断相统一、主观与客观相一致的规律。     

对我国大学排行实践的回顾与思考

随着广东管理科学研究和网大的大学排行榜陆续推出，大学排行问题已成为人们关注的热点。本文首先对我国大学排行实践的基本脉络进行了梳理，进而结合国外大学排行的基本情况，对大学排行的目的、实质及数据资料建设等基本问题进行了探讨。     

浅谈文学翻译的几个原则

英语中文学的翻译有别于其它文体的翻译，须注意以下几个原则：熟谙原语的背景知识，尊重原民族文化个性，透视原作意图．