论广告英语中的象似性

语言象似性研究是国内外语言学界关注的焦点之一,但对广告英语的象似性研究还很薄弱。广告英语的象似性主要表现在语音象似性、数量象似性、顺序象似性和对称象似性等方面。在广告语言中灵活运用象似性理论,可以有效提高广告的吸引力和感染力,增强广告的宣传效应。     

Taking a metaperspective on rhetorical education

This essay takes a metaperspective on what it means to talk about rhetorical education, the subject of this collection. After exploring different senses of what the term may mean, the essay addresses three issues touched upon but not fully developed in the collection: first, the idea that rhetoric has no subject matter of its own but may instead be applied to any subject; second, why there is a cultural and historical moment in which questions of rhetorical education especially come before us; and third, why we should think about rhetoric outside the academy. This review concludes by suggesting that Cicero’s vision of The Orator sums up the aspirations for rhetorical education suggested in this collection.     

Presidential rhetoric's visual turn: Performance fragments and the politics of illusionism

This essay explores the aesthetic and rhetorical implications of prudent and imprudent presidential performance fragments embodied in photo‐opportunities, thereby addressing presidential rhetoric's “visual turn. “Assembled as a critical rhetoric text, this essay posits that presidential performance fragments privilege the dominant ideology and its power relationships. In addition, this project argues that prudent presidential performances signal a chief executive's consubstantiality with the mythic presidency, centralized authority, and active political leadership. Imprudent photo‐opportunity performances, by contrast, impact negatively a president's image, agenda, credibility, and authority. The essay concludes with a discussion of how political images symbolically affect the citizenry and democratic processes, and advances foundational issues for the critic.     

A social relations analysis of participation in small groups

Two approaches to explaining the relation between interaction and participator judgments in small groups are examined. The first, expectations states theory, suggests that participator judgments are consistent across raters for a given target, and that such ratings are a function of the heuristic processing of social information. The second approach, the local management model, assumes more thoughtful processing of members' behaviors, leading to uniqueness in how perceivers evaluate targets as participators. A social relations analysis of participator assessments in same- and mixed-sex groups revealed consensus in participator judgments; uniqueness also played a role in how members perceived each other as useful participators. In addition, consensus was correlated with participation, but not with sex. The discussion addresses the necessity and sufficiency of each model as well as the conditions under which each model would better fit the data.     

浅析“咆哮体”的修辞艺术

＂咆哮体＂是时下一种流行的网络文体,其独有的咆哮、怒吼的风格深受网民的关注,其修辞手法的运用也使得网络语言熠熠生辉。＂咆哮体＂包含的修辞艺术使其在语用表达上具有自己的特色。以＂咆哮体＂为例进行分析,考究＂咆哮体＂的修辞语言艺术,阐释＂咆哮体＂中常用辞格的种类和特点,有利于更好地研究网络语言。     

“四个世界”与修辞

王希杰先生将语言世界、物理世界、文化世界、心理世界统称为＂四个世界＂。它以语言世界为轴心,结合物理世界、心理世界、文化世界及＂四个世界＂之间的层次关系,探讨并完成＂四个世界＂理论对汉语修辞的思想观念上的革新、研究方式方法上的突破,并以此为切入点,着重研究解释汉语修辞的发生原理、运作机制,从而反映修辞的本质和规律。用＂四个世界＂理论阐述汉语修辞现象,理解起来简单明了,把握实质轻松自如,具有科学性和人文性的精神内涵。利用＂四个世界＂理论,可以使我们从更为广泛更为宏观的方面理解修辞,更为简便更为明了地掌握修辞,更为恰当地发挥修辞的语用功能,从而超越以语言为本位的狭义的微观的传统修辞观念。     

歌词创作中设问运用的语言艺术

对于歌词里经常运用的设问修辞格,根据问句与答句的接续形式的不同,分为单问单答、单问连答、连问单答、连问连答四种类型,可集中明显地认识设问在歌词创作中的普遍应用和广泛体现。设问在歌词创作上具有兴波助澜,引人思索的语言艺术功能,用得好,能引起人们的注意,诱人思考,使演唱的内容变得更加吸引人。     

三性与修辞学——重读李晋荃《“准确性、鲜明性、生动性”是修辞的要求吗？——兼谈修辞学的研究对象》

毛泽东在《工作方法六十条（草案）》（1958年1月）中提出＂三性＂（准确性、鲜明性、生动性）之后,很快成为修辞学的纲领。李晋荃的《＂准确性、鲜明性、生动性＂是修辞的要求吗？——兼谈修辞学的研究对象》（1980年）是一篇拨乱反正的论文。三十年之后,李文中的观点需要重新认识,这其实是对修辞学的性质与对象的再思考。     

“语文”之法是修辞

语文≠语言。"语文"是中小学一门课程。其含义是人们运用语言表达思想感情的过程及结果。语言则是语音、词汇、语法构成的符号系统,即一种语文交际的备用工具。话语文章是语言运用的结果即言语交际的中介,虽由语言文字构成,但和语言文字已经不是一回事,因为它是经过人们的头脑组织加工制造出来的言语形式,并承载着说写者思想感情的产品。二者具有本质区别,所以"语文之法"不等于"语言之法"。运用语言讲究表达与接受的交际效果,效果是"语文"的灵魂,修辞是研究如何提高运用语言效果的科学,因而"语文"之法是修辞,不是语法。     

以文体学分析布什总统对朝核试验声明

文章运用英语文体学分析、研究和调查英语体裁的语言特点,着重提出每个文体自己独特的表达方式。分析英语文体学可以从以下几个方面着手：语音、词汇选择、句型选择、修辞手法以及篇章结构。文章选择布什总统发表公众演讲作为例子来研究其语言特点（如词汇及句型选择）,旨在使英语学习者了解演说者演讲词的文体特点,并且懂得在不同的语言环境下运用不同的文体来达到更好的表达效果。