OTC药品市场重复购买影响因素研究

近年来,随着对顾客忠诚研究的深入,如何强化顾客的重复购买意向、留住顾客,成为备受关注的问题。OTC药品市场的迅速发展,促使业界和学界深入探究顾客重复购买意向影响因素。在国内外学者对重复购买相关研究的基础上,从分析OTC药品业市场入手,建立OTC药品重复购买意向影响因素模式,探讨影响OTC药品顾客忠诚的顾客满意、权威影响和顾客购买便利程度三个主要驱动因素。医药企业应把顾客忠诚驱动因素作为营销的着力点,将营销重心从注重交易转向注重关系的建立、维持和发展,并建立长期相互依存的关系。     

高职医药学基础课程建设与教学改革研究

本文介绍了医药学基础的课程改革背景,提出了课程改革的思路及课程体系建设、课程内容确定、教学改革及教学评价的建议。     

数字化情境下制药企业商业模式创新案例研究

通过对制药行业的头部企业开展探索性案例研究,从资源与渠道两方面出发,基于不同场景归纳出三种不同的商业模式;从数字技术的视角分析企业与利益相关者的关键行为,总结出数字技术驱动企业商业模式创新的核心机制;最后,借助NICE属性框架(即新颖性(N)、锁定性(I)、互补性(C)、效率性(E)所构成的属性框架)对制药企业商业模式创新路径归纳总结,以指导中国情境下的制药企业实现商业模式转型升级.     

A study of the information seeking behaviour of hospital pharmacists: empirical evidence from Greece

Background: Hospital pharmacists need access to high‐quality information in order to constantly update their knowledge and improve their skills. In their modern role, they are expected to address three types of challenges: scientific, organizational and administrative, thus having an increased need for adequate information and library services. Objectives: This study investigates the information‐seeking behaviour of public hospital pharmacists providing evidence from Greece that could be used to encourage the development of effective information hospital services and study the links between the information seeking behaviour of hospital pharmacists and their modern scientific and professional role. Method: An empirical research was conducted between January and February 2010 with the development and distribution of a structured questionnaire. The questionnaire was filled in and returned by 88 public hospital pharmacists from a total of 286 working in all Greek public hospitals, providing a response rate of 31%. Results: The hospital pharmacists in Greece are in search of scientific information and, more particularly, pharmaceutical information (e.g., drug indications, storage, dosage and prices). The Internet and the National Organization of Medicines are their main information sources, while the lack of time and organized information are the main obstacles they have to face when seeking information. Conclusions: The modern professional role of hospital pharmacists as invaluable contributors to efficient and safer healthcare services may be further supported through the development of specialized libraries and information services within Greek public hospitals.     

实践创新能力培养新模式的研究与探索

针对目前高校生物制药专业教育教学方法存在的问题,基于生物制药专业的特点,结合浙江工业大学生物制药专业实践教育现状,以认识和生产实习实践教学为突破口,提出以校企联合培养实践创新能力培养新模式的理念和改革思路。该模式在学校—企业间建立了有效地沟通媒介,初步达到了提升学生实践创新能力的效果。     

Multicenter randomized comparative trial of Micromedex,Micromedex with Watson,or Google to answer drug information questions

Objective:The purpose of this study was to compare pharmacy students’ ability to correctly answer drug information questions using Micromedex with Watson, Micromedex without Watson, or Google.Methods:This multicenter randomized trial compared pharmacy student responses to drug information questions using Micromedex with Watson, Micromedex without Watson, or Google from January to March of 2020. First- to fourth-year pharmacy students at two institutions were included. The primary outcome was the number of correct answers. Secondary outcomes were the time taken to answer the questions and differences in number of correct answers by pharmacy student year and institution.Results:The analysis included 162 participants: 52 students in the Micromedex group, 51 students in the Watson group, and 59 students in the Google group. There was a significant difference among groups in the total number of questions answered correctly (p=0.02). Post-hoc analysis revealed that participants in the Micromedex group answered more questions correctly than those in the Google group (p=0.015). There were no significant differences between Micromedex and Watson groups (p=0.52) or between Watson and Google groups (p=0.22). There was also no difference in time to complete the questions among groups (p=0.72).Conclusion:Utilizing Google did not save students time and led to more incorrect answers. These findings suggest that health care educators and health sciences librarians should further reinforce training on the appropriate use of drug information resources.     

新医改视角下药学素质教育模式探讨

自国务院发布新医改方案以来,对医药卫生体系的影响,包括对医学教育的影响被多方解读。笔者以为,新医改要求高等学校药学素质教育也应有所变化,本文试从药学教育的发展历程,以及新医改下药学教育面临的问题这两个角度出发,探讨药学素质教育的模式。     

药学专业“三位一体分流培养”职业教育培养模式探讨

根据药学教育发展的现状,江西科技师范大学药学院在药学专业实施了“三位一体分流培养”职业教育培养模式的改革与创新。建立了综合素质、药学专业能力、职业方向“三位一体”的培养模式;并根据药学专业性质、市场人才需求及人才走向,设立学生可自主选择的不同职业方向,达到分流培养的目的。该培养模式的探索与实践,有效推动了学校药学专业应用型人才的培养工作。     

构建我国临床药学人才培养新模式之探讨

随着经济的迅猛发展和医改的不断深入,社会对临床药师的需求将不断增加。作为培养临床药师摇篮的高等医药院校,可从转变人才培养方式,优化课程设置;强化学生对合理用药的理解,形成医药并重的专业特色;抓好临床实践,强化职业技能培养;注重学生沟通能力的培养等几方面着手,建立临床药学人才培养新模式。