新媒体环境下从众心理对消费者行为的影响研究

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。     

基于目标导向行为的高技术产业产品创新绩效研究

以我国2008—2019年28个省份的高技术产业为研究对象,对相关数据进行剔除缺失值和熵值法处理,构建产品创新绩效、目标导向行为下研发人员和研发资金投入、战略能力、宏观经济调控等5个指标的面板向量自回归（PVAR）模型,并在建模基础上进行格兰杰因果检验、脉冲响应和方差分解,分析目标导向行为对于企业产品创新绩效的影响机制。结果表明,目标导向行为下的研发人员和研发资金投入均正向影响企业产品创新绩效,且研发资金投入影响更显著;战略能力主要通过对目标导向行为的作用机制间接正向促进产品创新绩效,但在长期有弱化趋势;宏观经济政策调控对目标导向行为的直接贡献率较小,其影响机制主要在于直接正向促进企业产品创新绩效。     

音乐审美体验中的音乐行为研究

伴随音乐审美体验这一种动态过程,必然会发生一些音乐行为,诸如听赏、创作、概念化、分析以及评估等行为。不同的音乐行为对审美体验有着不同的作用,主要有目的和手段音乐行为,各音乐行为之间不是孤立存在,而是紧密联系且相互作用,从而实现或达到音乐审美体验的目的。     

独立学院开展电子设计竞赛的探索--以长江大学文理学院为例

大学生电子设计竞赛是教育部倡导的大学生学科竞赛之一,是面向大学生的群众性科技活动,在学生中有着较高的认知度。本文针对独立学院大学生的特点,探讨和研究出一些适合他们参加全国大学生电子设计大赛的培训方法,并对独立学院学生参加电子大赛的培训模式和独立院校电子设计大赛发展的方向进行了探讨。     

基于学校属性的现代学校制度设计

学校性格决定了现代学校制度构建的基本方向和总体架构。现代学校各项制度的构建都可以从学校的属性中找到依据，或者说，学校属性是现代学校制度建设正当性的依据。由于学校的性格呈现多元化，或者说学校应具有的价值追求存在多元化，因此现代学校制度应是一个包容多元价值的结构。     

图书馆构建新型管理模式研究

图书馆传统管理模式的弊端、外界环境的影响因素、变革的动力需求等,都强烈要求图书馆对原管理模式做出应变,构建现代图书馆的组织结构管理模式,如交叉管理、项目管理、学科管理、虚拟管理等。图4。参考文献11。     

基于计划行为理论的高校图书馆移动信息服务质量评价

为研究移动信息服务质量这一图书馆以及用户共同关注的焦点问题,文章基于计划行为理论,构建移动信息服务质量评价指标体系,设计调查问卷对使用移动信息资源的用户进行指标重要度调查,利用加权统计方法对调查结果进行计算获得指标权重,通过模糊综合评价方法对西安科技大学图书馆移动信息服务质量进行评价。研究结果显示,该馆移动信息服务质量处于中等偏上水平,该图书馆还需要在服务手段、移动资源、检索系统、个性化服务等方面加强和创新,提高其移动信息服务水平,从而更好地满足用户的移动信息需求。     

Searching for Safety Online: Managing "Trolling" in a Feminist Forum

A common phenomenon in online discussion groups is the individual who baits and provokes other group members, often with the result of drawing them into fruitless argument and diverting attention from the stated purposes of the group. This study documents a case in which the members of an online community--a feminist web-based discussion forum--are targeted by a "troll" attempting to disrupt their discussion space. We analyze the strategies that make the troller successful and the targeted group largely ineffectual in responding to his attack, as a means to understand how such behavior might be minimized and managed in general. The analysis further suggests that feminist and other nonmainstream online forums are especially vulnerable, in that they must balance inclusive ideals against the need for protection and safety, a tension that can be exploited by disruptive elements to generate intragroup conflict.     

Domesticating Computers and the Internet

The people who use computers and the ways they use them have changed substantially over the past 25 years. In the beginning highly educated people, mostly men, in technical professions used computers for work, but over time a much broader range of people are using computers for personal and domestic purposes. This trend is still continuing, and over a shorter time scale has been replicated with the use of the Internet. This paper uses data from four national surveys to document how personal computers and the Internet have become increasingly domesticated since 1995 and to explore the mechanisms for this shift. Now people log on more often from home than from places of employment and do so for pleasure and for personal purposes rather than for their jobs. Analyses comparing veteran Internet users to novices in 1998 and 2000 and analyses comparing the change in use within a single sample between 1995 and 1996 support two complementary explanations for how these technologies have become domesticated. Women, children, and less well-educated individuals are increasingly using computers and the Internet and have a more personal set of motives than well-educated men. In addition, the widespread diffusion of the PC and the Internet and the response of the computing industry to the diversity in consumers has led to a rich set of personal and domestic services.     

论面向提高组织绩效的知识管理

知识管理的根本目的是提高组织的绩效和竞争力。本文从有效的知识管理需要关注的问题、技术基础设施和内容基础设施等3个方面论述了面向提高组织绩效的知识管理问题。