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Although building long-term, successful virtual communities is important, rare studies have examined both in- and extra-role value co-creation behaviors from the perspective of social exchange theory and equity theory. Specially, we incorporate five different online justice perceptions into our model and examine the mediating role of “sense of virtual community” between these perceived online justice antecedents and both in- and extra-role online value co-creation behavior (reflected by knowledge contribution and online community citizenship behaviors, respectively). We empirically examine the model using data from 278 members of virtual communities. The results reveal that perceived online justice leads to value co-creation behavior through sense of virtual community. The findings elicit several implications for theory and practice.  相似文献   
53.
话语把语言的社会属性剥离出来,形成自己的原型属性。从工具性看,话语有四种类型。话语分析有两种操作形式。而对话语工具性的分析可以切换到对话语互动性的分析。话语工具性分析的至高归宿是人际和谐。  相似文献   
54.
为探究市场中消费者对高新技术产品的购买意愿,基于计划行为理论,引入感知产品创新和消费者创新性。实证结果显示,感知产品创新通过态度、主观规范、知觉行为控制的中介作用对高新技术产品的购买意图有积极影响,且主观规范的中介作用最强;消费者创新性负向调节感知新颖性与态度间的关系,还负向调节感知风险性与态度间的关系。本文丰富了高新技术产品购买意图和感知产品创新的理论内容,为企业高新技术产品的营销实践提出建议,旨在真正实现创新驱动发展。  相似文献   
55.
基于社会学习理论,探讨学习实践社群参与对员工创新行为的影响,厘清个体层面和环境层面的双重调节效应反馈寻求倾向和组织支持感知。结果表明,学习实践社群参与对员工创新行为有显著正向影响;个体的直接反馈寻求正向调节学习实践社群参与程度和参与形式与员工创新行为的关系;个体的间接反馈寻求正向调节学习实践社群参与程度与员工创新行为的关系;组织的工具性支持正向调节学习实践社群参与程度与员工创新行为的关系。  相似文献   
56.
Using a multi-theory approach, the current study was designed to identify gender differences in the psychological mechanisms by which urban adolescents’ motivation in physical education transfers into their leisure-time activities. The theoretical frameworks of Self-Determination Theory and the Theory of Planned Behavior were integrated to generate a trans-contextual model. Urban adolescents (N = 837, ages 11–15) completed questionnaires assessing relevant psychological constructs as well as their levels of physical activity during leisure time. Path analysis was used to test the direct and indirect paths of the model. Results support the model tenability and demonstrate its invariance across gender. Although there were several gender-specialized characteristics, perceived competence in physical education was the strongest predictor of leisure-time physical activity for both male and female urban adolescents. The finding suggests that nurturing urban adolescents’ autonomy and competence in physical education is important for enhancing leisure-time physical activity intentions and behaviors.  相似文献   
57.
Measuring the perceived quality of professors’ teaching effectiveness is a critical issue in higher education. This study involves a large-scale data exploration with a sample of 16,802 professors, in which each professor had received at least 20 ratings from the RateMyProfessors website. We find that perceived difficulty (from the students’ perspective) has a significantly negative effect on perceived quality. However, when professors teach more difficult courses at top colleges, the decline in perceived quality is relatively small when compared to other colleges. In other words, whether professors come from top colleges has a moderating effect on the relationship between perceived quality and perceived difficulty. Furthermore, through a consideration of the characteristic differences among disciplines in terms of the relationship between perceived quality and perceived difficulty, we obtain three specific groups of disciplines. These findings facilitate a better understanding of quality for professors from different disciplines. We suggest that the measurement of teaching effectiveness should avoid the use of a single criterion because differences in courses, disciplines or schools can influence the measurement results, and these factors are beyond the control of professors.  相似文献   
58.
This pre-test/post-test study explores students' (n = 262) sense of academic community, including their perspectives of the value of academic community, plus course satisfaction and perceived learning in nearly identical blended and online sections of an educational foundations course. Students in both delivery modes were generally satisfied with the course, had equally high perceived learning scores, but had neutral sense of community and value of connectedness scores. The findings in this study raise questions about whether the students would benefit from the infusion of time-intensive community-building strategies.  相似文献   
59.
Online to Offline (O2O) commerce commands intense attention from both academic and practical fields, but the unique features of O2O commerce and how these features affect consumer use of O2O commerce remain unclear. Based on an analysis of the features of O2O commerce, we build a research model integrating perceived value theory and the technology acceptance model to examine the influence of the features of O2O commerce on consumer use intention. The research model is tested with data collected from a field survey using structural equation modelling. Two crucial features of O2O commerce, namely, “physical experience” and “integration of online and offline information”, are shown to exert significant impacts on consumer use intention via the classic core constructs of perceived benefit, perceived usefulness, and perceived value. The findings validate the two features’ impact on consumer use of O2O commerce via both technological and economic attributes. The implications for merchants’ and platforms’ operation in O2O commerce are discussed.  相似文献   
60.
Employees’ non-compliance with organizational information security policy (ISP) when using informational resources has become the main reason for continuous security incidents. Drawing upon technology threat avoidance theory (TTAT) and social exchange theory (SET), our study investigates the influence of supervisor-subordinate guanxi (SSG) and organizational commitment in the information security management. Our hypotheses were tested using survey data from 235 Chinese government employees. Results not only confirm the direct effect of SSG on government employees’ ISP compliance but also suggest that SSG indirectly influences compliance behavior via the mediation of organizational commitment. Organizational commitment weakens the negative influence of perceived costs on compliance behavior and also weakens the positive effect of self-efficacy on employees’ ISP compliance. For low-commitment employees, the negative influence of perceived costs on compliance behavior is more significant than that of those with strong organizational commitment, and self-efficacy exerts a stronger effect on ISP compliance for low-commitment employees than it does for high-commitment employees. This study contributes to current literature on information systems (IS) by confirming the critical roles of SSG and organizational commitment in motivating employees’ compliance behavior.  相似文献   
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