我国社区体育俱乐部创新性产品策划的方法研究

通过对福建省6个国家试点社区俱乐部两年工作的调研，分析试点社区体育俱乐部现状并对其不足加以总结，认为社区体育俱乐部需要注重体育产品的策划，并详细阐述了基于全面质量管理理论指导下的体育产品策划方法及其实践意义。     

从NBA看CBA的产品经营

通过文献资料研究,利用市场营销学理论,从产品经营的角度对NBA和CBA所提供产品(比赛)的生产组织者、质量、宣传及售后的情况进行分析。结果显示,CBA在以上四个方面与NBA相比有着明显的差距。并对CBA的产品经营提出一些相应的建议。     

我国西北地区体育健身市场结构探讨——以产业组织理论为视角

采用产业组织理论对西北地区体育健身市场进行分析得出:近年来健身俱乐部数量上升快、俱乐部经营规模逐渐扩大、市场容量增大致使西北地区体育健身市场属于低集中度.由于产品主体差别度低、品牌差异化低、促销差异化小、价格差异化小而导致产品差别度较低.俱乐部进入/退出市场的壁垒较大.综合分析发现西北五省体育健身市场结构属于垄断竞争的市场结构.     

《诗经》生殖崇拜文化管窥——以《螽斯》、《桃夭》、《芣苢》、《鱼丽》为例

在《诗经》中的《螽斯》、《桃夭》、《芣苢》、《鱼丽》四篇作品中,都反映出一定的生殖崇拜文化。通过对这四篇作品的分析,可以进一步揭示出《诗经》中包含的生殖崇拜文化的体系,认为社会生产力和宗法制是形成生殖崇拜文化的主要原因。     

恒大模式对我国职业足球发展的理性思考

运用文献资料法、数理统计法,分析恒大模式对我国职业足球发展的积极影响和消极影响,旨在实现我国职业足球的可持续发展。     

Resource utilisation and power relations of community sport clubs in the aftermath of natural disasters

Community sport clubs (CSCs) provide a number of benefits to local communities, while confronting challenges with finances and staffing. In Queensland, Australia, these challenges have been compounded by recent natural disasters including widespread flooding that have significantly impacted operations of CSCs. The current research explores the provision of resources to CSCs in the aftermath of flooding events in 2010 and 2011, as well as the influence on power relations between CSCs and resource providers. To address this research purpose, qualitative data were collected across nine site visits (focus groups, interviews) to affected CSCs. The data revealed three resource providers: volunteers and members, partner organisations and government. In addition, the results indicate that relations between CSCs and members and volunteers, partner organisations and government were impacted in different ways. Examples of resource providers wielding power over CSCs due to the provision of resources emerged, along with some evidence of mutual power and dependence and CSCs exerting power over resource providers. The results provide implications for CSC managers to be more proactive in relation to resourcing through developing strategies for network building and improved communication within networks.     

Modelling the decision to volunteer in organised sports

Using a heterodox economic approach, the purpose of this paper is twofold: to analyse the determinants of (1) volunteering in organised sports, and (2) time committed to that volunteering. By means of regression analysis of secondary data from a nation-wide volunteer survey with two waves (2004: n = 15,000; 2009: n = 20,005), it was established that human capital, female gender and the motive of shaping society had a negative influence on the decision to volunteer while the number of engagements in other volunteering had a positive effect. Time committed to volunteering was determined by male gender, having children, meeting people, club membership, shaping society and number of voluntary engagements. The volunteer workforce is thus very heterogeneous; however, sport club managers should recruit volunteers in particular amongst existing members.     

读书会的发展与阅读推广组织方式

[目的/意义]当前高校图书馆阅读推广日益重要,针对读书会这一有效的蓷推广方式,分析其利弊,有助于完善读者书会的组织方式,引导读书会更好地发展。[方法/过程]查阅文献资料,搜集整理优秀的读书会案例,调查了解其组织方式,总结国内外读书会的发展史、分类、组织方式及特色,分析并探讨目前我国国内读书会普遍存在的不足之外。[结果/结论]读书会由于小众、自由,同其他阅读推广方式相比,缺乏影响力,未来发展应注重联合多方资源与力量,强化内部管理,并借助多媒体平台,推动读书会更好发展。     

Reliability and validity of a talent identification test battery for seated and standing Paralympic throws

Paralympic throwing events for athletes with physical impairments comprise seated and standing javelin, shot put, discus and seated club throwing. Identification of talented throwers would enable prediction of future success and promote participation; however, a valid and reliable talent identification battery for Paralympic throwing has not been reported. This study evaluates the reliability and validity of a talent identification battery for Paralympic throws. Participants were non-disabled so that impairment would not confound analyses, and results would provide an indication of normative performance. Twenty-eight non-disabled participants (13 M; 15 F) aged 23.6 years (±5.44) performed five kinematically distinct criterion throws (three seated, two standing) and nine talent identification tests (three anthropometric, six motor); 23 were tested a second time to evaluate test–retest reliability. Talent identification test–retest reliability was evaluated using Intra-class Correlation Coefficient (ICC) and Bland–Altman plots (Limits of Agreement). Spearman’s correlation assessed strength of association between criterion throws and talent identification tests. Reliability was generally acceptable (mean ICC = 0.89), but two seated talent identification tests require more extensive familiarisation. Correlation strength (mean r_s = 0.76) indicated that the talent identification tests can be used to validly identify individuals with competitively advantageous attributes for each of the five kinematically distinct throwing activities. Results facilitate further research in this understudied area.     

论“三曹”乐府诗对汉乐府的继承与发展

汉末建安时期,迎来了乐府诗发展史上文人拟作的第一个高潮,以"三曹"为代表,他们的拟作对汉乐府进行了全面的继承,在新的社会形势下,他们还通过自身实践使汉乐府有了很大的发展。"三曹"乐府诗创作之所以取得如此伟大的成就,形成如此深远的影响,与这种批判地继承密不可分。"三曹"乐府诗对汉乐府的继承与发展具体表现在句式篇幅、题材内容和表现手法等三个方面。