2009-2011年浙江电大论文统计分析及对策建议

通过中国知网期刊信息查询和学校科研统计资料梳理,对浙江电大校本部2009-2011年发表学术论文的期刊类别、论文著作者合作度、论文研究的学科方向和研究层次及基金资助等情况进行统计分析,并提出相关思考建议,为凝练学科研究方向和建设研究团队制定更加充分有效的激励和管理方法提供依据。     

College students’ perceptions of television portrayals of Hispanics

Based on questionnaire responses from 381 undergraduate students, this study sought to examine perceptions of Hispanics on television. Results revealed that college students perceive Hispanics portrayals on television are mainly stereotypical and often highlight negative perceptions (e.g., lazy and ill-tempered). Students regarded Hispanics to be hardworking and to prioritize culture. Perceptions of Hispanic men were mainly controlling figures and Hispanic women were mostly caretaking characters. These findings suggest that television can affect the way college students view and possibly communicate with Hispanics.     

电视广告中母亲形象的原型解读

与文学和影视作品多样化母亲形象不同，当代电视广告中的母亲形象通常表现为完美的、理想化的形象，并通过母爱仪式和劳动仪式两种方式来呈现。实际上，这样的呈现有着深植于中国远古神话和传统文化的根基，并体现出集体无意识的作用，成为一种传递象征意义的符号，有着特定的指向性，进而潜移默化影响着广告创作者和消费者。     

Television fiction and online communities: an analysis of comments on social networks and forums made by female viewers

This article analyzes the feeling of communities of female social viewers who watch television fiction and participate in social networks and forums dedicated to the programs. The sample is made up of 7,849 comments from 157 platforms (49 Facebook pages, 71 Twitter accounts, and 37 forums). We describe the characteristics of these communities of fans, which differ significantly from cult fandoms and are based on ICT interweaving between reception and female viewers’ daily lives. The results reveal that these active online poster and lurker communities express themselves through their emotional ties with the television series, self-reflection, and the manifestation of intimacy. Identification with the group is based on the relationship of the storylines with their own lives, with no attempts at constructing a cultural or political identity.     

The Representation of Altruistic and Egoistic Motivations in Children’s TV Programming

A content analysis of children’s television examined the frequency with which behaviors were (a) driven by altruistic versus egoistic motivations, (b) performed by affable/surly characters, (c) rewarded/punished, and (d) present in content popular among different age groups (2–5, 6–11, and 12–17 years old). We found that portrayal patterns stressed the importance of egoistic motivations (particularly competence, autonomy, and relatedness) for older children. The findings are interpreted in line with logic underlying the model of intuitive morality and exemplars (MIME; Tamborini, 2013), suggesting that media representations can influence the motivations of their viewers.     

Exposure to Media Violence and Young Children with and Without Disabilities: Powerful Opportunities for Family-Professional Partnerships

There is growing concern regarding the amount and type of violence that young children are exposed to on a daily basis. Through media, popular toys and video games violent images are consistently present in children’s lives starting at a very young age. This paper discusses (a) the growing presence of young children’s exposure to media violence, (b) the influence of media violence on early childhood development and well-being, (c) the impact of media violence on young children with disabilities, and (d) recommendations for addressing this national dilemma within the context of family-professional partnerships. A list of related web resources is also included.     

微波技术发展及应用综述

微波技术是近一个世纪以来最重要的科学技术之一，从雷达到广播电视、无线电通信再到微波炉，微波技术对社会的发展和人们生活的进步产生着深远的影响。本文介绍了微波技术的发展以及在各个领域中的应用，并对微波技术未来的发展方向进行了讨论。     

有线电视和无线电视的发展趋势有走向

论述了有线电视和无线电视的发展过程、特别及电视业在发展中存在的问题及对策。     

谈电大开放教育考试制度的深化改革

从树立与自身特点相适应的人才观、质量观和考试观并按其要求进行考试制度改革为出发点,指出目前电大开放教育考试制度基本上仍是与普通高校无异的文凭本位模式,从构建终身学习体系的战略角度,提出对其考试制度深化改革的思考。     

电视多媒体制作播出数字网络的构思

该文介绍了以太网与FC网组成的双网结构的电视多媒体制作播出数字网络的一种构思 ,并且针对其主要功能作出说明