品牌的体育营销--《恒大的体育营销模式》

体育营销在国外已经是十分成熟的营销手段之一,体育营销作为一个新的概念引进中国也就几十年。但是就在中国的这几十年中有过成功的辉煌,也有过失败的教训。文章通过介绍体育营销概念、效果、国内外体育营销的现状;从而引出现当下热议的恒大集团。文章探讨了恒大的体育营销模式,从恒大集团为什么选择体育营销,到恒大集团赞助龙舟赛事开始最终拥有自己的职业俱乐部,让恒大集团从默默无闻到人竟皆知;恒大集团的每个决策都让恒大有了新的飞跃。     

医学生批判性思维能力与一般自我效能感的相关性研究

以我国4所医学院校临床医学专业的学生为研究对象,采用按照年级分层抽样的方法,选取大一到大五年级的1861名医学生进行问卷调研。研究结果显示:医学生批判性思维能力总平均分为285.16分,整体表现为正性批判性思维,除寻找真相和系统化能力表现为负性外,其余维度均表现为正性;一般自我效能感总分平均为25.90分;不同学校、年级、性别和年龄医学生的批判性思维有差异;正性批判性思维能力者的一般自我效能感均高于负性者。因此,医学生批判性思维能力与一般自我效能感呈正相关,提高医学生的一般自我效能感对批判性思维能力的提高具有促进作用。     

实物期权博弈理论在企业数字图书馆项目投资策略中的应用

鉴于企业数字图书馆投资项目具有不确定性和阶段性的特征,进而具有实物期权的特性,本文从实物期权博弈理论出发,建立在市场不确定条件下的对称双寡头模型,通过动态博弈的逆向归纳法,求解出了企业数字图书馆项目的最佳投资时机。     

芜湖市房地产业发展与城市化互动关系研究

房地产业发展与城市化之间存在着密切的互动关系。本文运用因子分析法测度房地产业发展水平和城市化水平,建立协调发展度模型,对芜湖市1997～2007年房地产业发展与城市化的互动关系进行实证测评,研究结果表明:芜湖市1997～2007年房地产业发展与城市化积极互动效应强、消极互动效应弱,但个别年份受房地产业宏观调控政策影响,两者互动关系稍有减弱。     

A Critical Discourse Analysis on the Teacher Behavioral Norms of Eng-lish Training School

With a Critical Discourse Analysis approach, this essay reveals four types of discourses:discourse of examination, in?struction, technology and regulation. Based on the analysis of power relation among...     

The development of students critical thinking abilities and dispositions through the concept mapping learning method – A meta-analysis

Our meta-analysis investigates the effectiveness of the concept mapping method compared with the traditional teaching method, for the improvement of critical thinking ability and disposition outcomes. We included studies measuring students' critical thinking through standardised tests, comparing an experimental (concept mapping) group with a control (traditional teaching) one. Effect sizes for critical thinking ability and disposition outcomes were pooled with a random-effects model. We included in our meta-analysis 21 studies (108 comparisons) involving 1695 students. The concept mapping method was more effective than the traditional teaching method at posttest for the improvement of critical thinking ability (g = 0.531, 95% CI 0.279 to 0.783) and disposition (g = 0.648, 95% CI 0.266 to 1.031). Heterogeneity was moderate to high, Egger's test did not indicate any evidence of publication bias; however, both visual inspection of the Funnel plot and Duval and Tweedie's trim and fill method indicated potentially three missing studies for critical thinking ability and two for critical thinking disposition. Additionally, we analysed the potential moderating effect of students' demographic characteristics, educational conditions, concept mapping elaboration methods and allocation type. Allocation type was a significant moderator, having a strong effect on concept mapping for critical thinking abilities in randomised studies (g = 0.739, 95% CI 0.356 to 1.122), but its effect is low in non-randomised studies (g = 0.265, 95% CI 0.014 to 0.517).     

Cultivating critical global citizens through secondary EFL education: a case study of mainland China

This paper examines the enactment of critical literacy pedagogy in secondary English language teaching in the face of globalisation. This qualitative case study signals that global citizenship education (GCE) and English as a foreign language (EFL) teaching can converge through offering equitable and globally contextualised learning opportunities. The overarching themes presented here challenge the dominance of instrumentalist orientations of EFL education in mainland China today while mobilising pedagogical choices that affirm students' local and lived experiences in relation to international socio-political issues. Findings provide EFL educators nuanced insights into how critical global literacies are extended through critical understandings of literacies, interconnections from a personal to a global level, and opportunities for social actions on multicultural issues, thus fostering globally competent and bilingual learners who critically engage with the contested terrain of an increasingly globalised world.     

The ecology of language teacher assessment literacy: Insights from emotional critical incidents

Despite the substantial growth of research on language assessment literacy (LAL), the emotional side of LAL has been under-researched. In response to this gap of knowledge, the present study explored Iranian English language teachers’ LAL through the lens of emotional critical incidents (CIs). Drawing on an ecological lens as embedded in a case-study design, data were collected from narrative frames, classroom observations and post-class discussions, and semi-structured interviews. Data analyses revealed three personal, institutional, and sociocultural ecologies that shaped the teachers’ LAL-related emotional CIs and the associated sense-making, practice, and perceptions about assessment. In particular, we found that the emotional side of LAL is defined by agency, emotion labor, the need for voice, and broader discourses of assessment in Iran. Based on the findings, we provide implications for running professional development courses that build on teachers’ LAL and account for emotions as a key component of such courses.     

基于主成分分析的房地产上市公司盈利能力分析

本文选取深沪两市44家房地产上市公司作为样本,以其2012年的财务数据为研究对象进行描述性分析和回归分析,从而研究房地产上市公司的盈利能力。研究结果显示,中国房地产上市公司的总体盈利能力较好。     

从自我概念的角度解读英语学习动机的变化

本文从自我概念的角度对大学生英语学习动机的变化原因进行探讨,以期增加教师对于英语学习动机的重视和了解,从而采取有效策略来激发和维持学生的学习动机。