论企业如何实施差异化营销策略

市场经济的发展使市场经济的竞争更加激烈，众商家在竞争中为了更好地满足市场的不同需求，广泛使用差异化营销策略。本文针对市场中众商家经营的差异化现象，分析了差异化营销，指出其对企业的重要意义，并对差异化策略的切入点进行了详细的阐述，在文章最后提出现代差异化营销的重要特点是动态化差异性营销。     

高职院校商务日语教学改革路径

高职院校商务日语教学课程要适应社会的需要及要求,理论学习可不追求系统及完整性,而以地区产业规划及状况为导向,以学生就业为目标,加强商务日语课程,结合地区产业精选教材及制定教学内容,采取形式多样的教学手段进行教学,为社会培养适应产业需要的高技能型人才。     

University Education and Residential Trends in Iceland

This study focuses on the effect of university education on developments relating to people's choice of residence in Iceland. In order to gain answers to the research questions, secondary data were obtained from official sources, trade unions, the data bank of the Social Science Institute, University of Iceland, and by interviewing 20 nursing and business administration graduates in Akureyri and Reykjavík. The conclusions indicate that a university education strongly affects various aspects of regional development. Graduates from the University of Iceland are a great deal likelier to settle in the area of the capital than graduates from the University of Akureyri, and vice versa . University education also has a notable influence on earnings, depending on the constituency in question, and a survey demonstrated that the origin of the persons interviewed and the residence of their parents were highly significant factors concerning the university they selected for study and their choice of residence after graduation. Furthermore, project work undertaken by the interviewees and their professional training during their course of study also had a considerable influence on their choice of employment after they had completed their studies. This is explorative research based on a restricted sample. The project provides important information, but the reader is warned against excessive generalisation based on the conclusions.     

义和团众的武侠性格——原生态武术文化对义和团众集体性格生成的影响

早期义和团产生地直隶、山东两省武侠文化深厚。义和团聚众攻教,具有武力捍卫乡人利益和信仰的正义性,而其为士绅集团歧视为匪的现象,说明团众的尚武行为具有模仿远古侠客行为的动因,本质上是士绅信奉之儒与团众信仰之侠的对立。后期团众为朝廷接纳为义民,则说明武侠思想和官方首肯的儒学观念具有高度和谐的可能。晚清直东地区旱灾及洋教泛滥,成为义和团起事的直接原因,团众将武戏、评书和演义小说中的侠客人物视为神祗,并设想自身为古代侠客的化身,以此期待拯救屡受打压的汉教民众,则为武侠理想在特殊环境下必然大规模萌发的例证。晚清特殊的政治气候迫使团众信奉的古典武侠思想转变成为极端的爱国主义、民族主义和具有审美精神的行为艺术。以侠济世、以武抗暴、以象征性武力游戏威吓洋教势力的行为,成为义和团民消解时代局限性的唯一正义性举证。     

Multinational Going Cultural: A Postcolonial Deconstruction of Cultural Intelligence

Abstract

Cultural intelligence (CQ) has emerged as a popular construct for understanding and dealing with the problems of cross-cultural adjustment and cross-cultural communication that transnational corporations face. In this article, we critique the discursive moves through which CQ is presented as a competitively advantageous tool for global organizations, deconstruct its theorization and measurement, and discuss its role in perpetuating transnational hegemony. This article thus exposes the implicit relationship between academic knowledge production and transnational organizational practice that maximizes profits while simultaneously downplaying transnational globalization's oppressive consequences such as job vulnerability, unemployment, and exploitation.     

Prospects of Kiswahili as a Regional Language in a Socioculturally Heterogeneous East Africa

Abstract

The three East African states, namely Kenya, Uganda, and Tanzania, are currently working towards a regional confederation. This task poses challenges of implementation. The main stakeholders have called for unity of purpose, philosophy, and strategy in order to achieve mutual compatibility of values among these politically independent and socioculturally diverse entities. This paper examines the language situation in the three states and the central role that language plays in the social, economic, cultural and educational aspects of political integration. We conclude that the search for a regional identity needs to be driven by practical policies that promote rather than inhibit interaction of East Africans. We also demonstrate that the existing ethnolinguistc and national identities can be harnessed to complement the unitary efforts towards regionalization.     

Performing Difference: Repetition in Context

Abstract

In this essay, I sketch a performative, constitutive theory of difference that avoids the major trappings of this discussion in current communication scholarship. Building from Gilles Deleuze and Judith Butler, I argue that by focusing on difference in intercultural communication scholarship we can, as a discipline, create more complex understandings of people in cultural contexts. I first examine how difference has been written in communication scholarship. Second, I offer a reading of Deleuze and Butler who, together, provide the grounding for seeing the repetition of difference as political and contingent ontology. I conclude by examining an everyday context, showing how intercultural communication scholarship can benefit from this kind of analysis.     

The Regional Dimension: How Regional Media Systems Condition Global Climate-Change Communication

Abstract

Global perspectives and national approaches have dominated studies of climate-change communication, reflecting the global nature of climate change as well as the traditional research focus on national media systems. In the absence of a global public sphere, however, transnational issue attention is largely dependent on regional media systems, yet the role this regional dimension plays has been largely overlooked. This article presents a comparative study of climate-change coverage in three geo-cultural regions, The Middle East, Scandinavia, and North America, and explores the link between global climate-change communication and regional media systems. It finds that regional variations in climate-change communication carry important communicative implications concerning perceptions of climate change's relevance and urgency.     

音像资料联合编目规则探讨

通过比较研究地方版文献联合采编协作网(CRLNet)几个有代表性成员馆的音像资料编目数据发现,目前国内图书馆的音像资料编目存在各自为政、编目数据大相径庭的现象,其主要原因是没有统一的编目规则。为统一CRLNet音像资料的著录规则,深圳图书馆征求各成员馆的意见并结合音像资料工作实践提出,音像资料的著录可以参见著录电子资源的某些字段,但是主体仍应该遵循录音、录像资料的编目规则。     

大学英语四级考试成绩研究——基于A大学的抽样数据

大学英语四级考试成绩是在校大学生英语能力水平的一种体现.采用分层随机抽样的方法,对西部地区A大学240名学生的考试成绩进行研究的结果表明,学生在快速阅读、仔细阅读和完形填空及翻译题型存在较多问题,且因个人能力不同而差异显著.文科生与理科生以及农村与城镇学生成绩差异显著,师范生与非师范生成绩差异不显著.为制定科学的、有针对性和差异性的大学英语四级考试政策提供参考,提升高校英语教学水平.