试论CRM的实施与评价

面对CRM的巨大产业,企业决策者们心之向往。针对实施CRM的风险及失误,本文提出了实施CRM的原则、策略、步骤及评价,以辅助企业顺利实施CRM,以达到成功实施CRM的目标。     

基于关系契约的合同能源管理激励机制研究

针对目前正式契约不能有效激励EPC合作主体共同努力的问题,借助委托代理理论,分析两种不同契约关系下双方的合作关系,探讨关系契约的激励作用.研究表明,在正式契约下节能项目的 系统收益并不能达到最优,引入关系契约之后,通过具有"自我实施"性的承诺可以使双方共同努力,从而使节能项目的 系统收益达到最优.     

Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing

In the current study, the explored the moderating role of ageing in the relationship between team identification/fandom and fan aggression. The authors used an online panel-based survey that offered access to a realworld population of sports fans. Participants were 740 fans of Israeli professional basketball. Results from structural equation modelling demonstrated that older fans reported higher levels of mere sports fandom and lower levels of self-reported aggression and acceptance of aggression. Moreover, age moderated the relationships between team identification (or fandom) and self-reported aggression, such that team identification (or fandom) was more strongly associated with selfreported fan aggression among younger fans than among older fans. The moderating role of age in the relationships between team identification (or fandom) and perceptions of appropriateness of aggression was not supported. The findings contribute to our theoretical understanding of the role of ageing in the relationship between fan identification and fan aggression. Based on these findings, the authors assert that managers might particularly benefit from leveraging the potential, but often neglected, segment of senior fans, since older fans can play a key role in reducing the level of aggression during competitive sports events. Suggestions for future research are also discussed.     

探析腹肌训练与健康的关系

通过查阅大量的相关资料和十余年的临床验证对腹肌训练与健康的关系进行分析与探讨,阐述腹肌的训练方法,提出了腹肌训练与人体健康的关系。旨在为促进人类健康,以及为医生、康复医师、社会指导员、健身教练员及广大健身爱好者提供借鉴和理论参考。     

"在+NP+V+N"句式诸构成因素相互关系的考察

“在＋NP＋V＋N”是汉语中一种颇有研究价值的句式。本文从“在＋NP＋V＋N”句式诸构成因素相互关系的角度切入,根据N的移动情况对“在＋NP＋V＋N”句式进行了分类,在此基础上考察了N与NP的关系,V与NP的关系,指出各构成因素在语义特征上的对照性及句式内部的系统性。     

从身份到契约:契约观念与图书馆角色转变

契约观念是契约关系的内在价值在人的思想观念形态上的体现。由于它蕴涵着自主意识、平等意识和权利意识,因而成为构筑现代社会关系最重要的精神理念与思想资源。我国改革开放的进程从某种意义上而言亦是"从身份到契约"的过程。图书馆应顺应社会发展趋势,积极应对现实中存在的问题;培育和强化图书馆契约观念,明确图书馆与馆员、读者和政府之间的关系,努力实现从"从身份到契约"的角色转变。     

竞技体育中的攻击与暴力:运动心理学界的一次争论

近年来,国际运动心理学界围绕竞技体育中攻击与暴力的问题展开了一次争论。起因是国际运动心理学会发表《体育中攻击与暴力：国际运动心理学会的立场》文章后受到质疑,于是双方在体育中攻击与暴力的本质、运动员和观众攻击与暴力的区分、媒体的影响、裁判员的角色以及国际运动心理学会的忠告等问题上进行了激烈的辩论。在介绍、审视这次争论基础上,对国际运动心理学会的作法提出了自己的看法。     

运动攻击性行为的理论发展及控制方法

本文着重介绍运动攻击性行为的理论发展过程及其各种理论存在的弊端和优点,指出了控制运动攻击性行为的方法。     

Violence in School: What Can We Do?

A common disruption to learning and stability in schools occurs when pupils fight or become aggressive. This paper considers the issues of anger management, violence control and fighting reduction through a counselling programme with a high-risk pupil in secondary school. It begins by examining some of the thinking on young people and violence and aggression. Then, the author considers the place of counselling in schools in relation to this issue. Interventions for the practitioner to consider are discussed, including how to make a clear diagnosis of the nature of violence for the particular youngster, an analysis of anger-triggers and an ambitious attempt to modify a belief-system that holds that 'might is right'. The author argues that occasional incidents of violent disruption are a reality in education, and while media reporting exaggerates the problem, schools need more imaginative strategies with the few targeted individuals than exclusion from school.     

浅谈地理课堂教学兴趣的培养

地理作为一门重要的基础学科,在现实考试的大背景下,学生对于其重视程度不断下降,面对这样的困境,培养学生对于地理的兴趣是如今地理教学的唯一出路,融洽的师生关系是激发兴趣的基础;在授课时创设良好的问题情境,紧密结合地图,电脑多媒体等手段进行地理教学,积极引导学生大胆发言,展现自己的思维;同时培养学生良好的地理学习动机、学习习惯、掌握良好的学习方法,使学生真正喜欢上地理学科.