从目的论看中成药说明书的翻译

目的论是德国功能派翻译理论中最重要的理论,它认为翻译是一种基于原文的翻译行为,而翻译行为所要达到的目的则决定了翻译过程中所要采用的方法和策略。根据该翻译理论,评价翻译的标准不再是"等值",而是"适当",即译文满足翻译目的的程度。在目的论的关照下,通过对中成药说明书翻译的分析,说明为达到预期目的,在翻译过程中采用意译、删减等策略是可行的。     

浅析家风家训对当代大学生道德修养的影响

家风又称门风,指一家或者一族世代相传的道德准则、生活作风。继承家风家训,探寻符合当代大学生家风教育的方法,对促进我国国民素质的整体提高有着非常积极的作用和重要意义。本文借鉴社会存在的家风家训的经验,探索适合培养大学生道德养成的途径,有利于加强当代大学生道德修养,将大学生道德文化修养与家风家训的内容相融合,深层次地挖掘传统家训家风教育之长处,注重当代家风家训的时代意蕴,充分发挥传统文化的有效作用。     

青少儿寒暑假屏前静态行为与体育参与现状及关联性研究

"屏前静态行为"与"体育参与"是当前影响青少儿体质健康的2个重要因素,通过文献资料法、问卷调查法研究发现:青少儿寒暑假存在过度屏前静态行为,学段与屏前静态行为成正相关,外界监管是影响屏前静态行为的重要因素,可及性是青少儿选择电子媒介的关键因素。寒暑假期间青少儿体育参与率较低,其中大学生体育参与率最低,依次是小学生、高中生和初中生。青少儿屏前静态行为与体育参与两者之间存在负相关,同时两者发展规律不同,具有相对独立性。     

False-performance feedback does not affect punching forces and pacing of elite boxers

Prior research indicates that providing participants with positive augmented feedback tends to enhance motor learning and performance, whereas the opposite occurs with negative feedback. However, the majority of studies were conducted with untrained participants performing unfamiliar motor tasks and so it remains unclear if elite athletes completing familiar tasks respond in a similar fashion. Thus, this study investigated the effects of three different versions of false-performance feedback on punching force (N), pacing (force over time) and ratings of perceived exertion (RPE) in 15 elite amateur male boxers. Athletes completed a simulated boxing bout consisting of three rounds with 84 maximal effort punches delivered to a punching integrator on four separate days. Day one was a familiarisation session in which no feedback was provided. In the following three days athletes randomly received false-positive, false-negative and false-neutral feedback on their punching performance between each round. No statistical or meaningful differences were observed in punching forces, pacing or RPE between conditions (P > 0.05; ≤ 2%). These null results could stem from the elite status of the athletes involved, the focus on performance rather than learning, or they may indicate that false feedback has a less potent effect on performance than previously thought.     

The effects of attentional focus instructions on punching velocity and impact forces among trained combat athletes

Research indicates that instructing athlete’s to focus on bodily movements (internal focus of attention [IFA]) may hinder performance, whereas instructing them to focus on the movement outcome (external focus of attention [EFA]) often enhances performance. Despite the importance of instructions in striking combat sports, limited research has examined the influence of IFA and EFA on performance in well-trained combat athletes. This study investigated the effects of different instructional cues on punching velocity (m · s^?1) and normalised impact forces (N · kg^?1) among intermediate (n = 8) and expert (n = 7) competitive boxers and kickboxers. Athletes completed three rounds of 12 maximal effort punches delivered to a punching integrator on three separate days. Day one was a familiarisation session with only control instructions provided. In the following two days athletes randomly received IFA, EFA or control instructions prior to each of the three rounds. Athletes punching with EFA were 4% faster and 5% more forceful than IFA (P < 0.05), and 2% faster and 3% more forceful than control (P < 0.05). Furthermore, experts punched 11% faster and with 13% greater force compared with intermediate athletes (P < 0.05). EFA led to a positive effect on punching performance and should be favoured over IFA and control instructions.     

英语幽默语用与翻译

从语用学的角度,结合具体事例,分析英语幽默的产生,解释受话者对英语幽默的理解过程,以及在英语幽默翻译中的不可译性。     

CUBA的市场营销学分析及启示

运用现代市场营销理论，对CUBA运作的过程进行分析，揭示其成功经验；同时，从市场营销战略的角度指出了CUBA现阶段发展过程中所存在的问题。     

从认知语用角度论广告语言的意境效果——一项实证研究

在关联理论的研究中，诗意效果是指言语的特别效果，它通过言语一系列弱隐含的实现，获得其最佳关联。诗意效果产生于大脑的一种特别的活动过程，它以广泛的一系列情景假设的启用和连接为基础，为人们在搜寻关联理论对它的解释过程中所触发。     

Query expansion with terms selected using lexical cohesion analysis of documents

We present new methods of query expansion using terms that form lexical cohesive links between the contexts of distinct query terms in documents (i.e., words surrounding the query terms in text). The link-forming terms (link-terms) and short snippets of text surrounding them are evaluated in both interactive and automatic query expansion (QE). We explore the effectiveness of snippets in providing context in interactive query expansion, compare query expansion from snippets vs. whole documents, and query expansion following snippet selection vs. full document relevance judgements. The evaluation, conducted on the HARD track data of TREC 2005, suggests that there are considerable advantages in using link-terms and their surrounding short text snippets in QE compared to terms selected from full-texts of documents.