高校学生课程满意度的统计分析——以《概率论与数理统计》课程为例

以问卷调查所获得数据为依据,采用SPSS软件包对基础数据进行处理。分别从描述性统计和因子分析的角度进行研究,比较了各指标的平均满意度,对原来12项指标进行了化简,得到了学生的综合满意度,并进行了排序。结果表明,学生的兴趣差异较大,不同性别,不同专业学生的满意度存在一定差异。     

目的论观照下的旅游文本翻译——以《岳阳旅游指南》翻译为例

旅游文本是旅游项目和旅游者之间的桥梁,如何正确地翻译,使之发挥应有作用是十分重要的环节。本文从研究目的论的发展入手探讨旅游文本翻译特点,根据目的、连贯和忠实三法则具体分析目的论在《岳阳旅游指南》中的应用,从而更好地掌握翻译技巧,提高旅游文本英译质量。     

项目反应理论测验信度及其研究述评

项目反应理论下的测验信度能够评价潜在特质估计的可靠性与稳定性,由于具有宏观性的特点,项目反应理论信度的作用并不能被测验信息函数所取代,是IRT测验的一个重要指标。本文参考国内外文献,首先介绍国内外学者关于IRT信度作用的观点,并介绍和评价了多种IRT信度估计方法,然后简要介绍IRT信度的影响因素,最后展望了IRT信度领域后续研究尚可着力之处。     

西方化妆品品牌汉译的案例分析——以翻译目的论为指导

西方的化妆品品牌的汉译得当与否对其在中国市场的销售影响重大.文章在目的论的指导下,讨论了西方化妆品的语言特点,并分别剖析了化妆品品牌名汉译的成功和失败的案例.     

On the Spot: A Functional Analysis of Congressional Television Spots, 1980–2004

Congressional elections are crucial to the American political system and candidates spend millions of dollars seeking votes with television spots. Unfortunately, the literature in this area is a hodgepodge of studies (with different methods and samples) rather than a comprehensive analysis of congressional television advertising. This study utilized the Functional Theory of Political Campaign Discourse to content analyze 744 television spots for House and Senate candidates from 1980–2004. Candidate discourse in these spots employed acclaiming (positive) strategies much more frequently than attacking (negative) or defending (refutational) strategies. Unlike discourse in presidential campaigns, congressional TV spots tend to place equal emphasis on policy and character (although since 1992 the emphasis has been on policy). Democrats tend to attack more and to discuss policy more than their counterparts. Incumbents acclaimed more and attacked less than challengers, whereas open-seat candidates have a style that lies between these two extremes. Open-seat candidates discuss past deeds less frequently than incumbents or challengers, both of whom tend to rely on the incumbent's record to attack (challengers) or to acclaim (incumbents).     

Workplace Relationship Quality and Employee Information Experiences

This study examined the extent to which the amount and quality of work‐related information employees received was associated with the quality of their relationships with peer co‐workers and their immediate supervisors. Results indicated that supervisor–subordinate relationship quality was positively related to both the amount and quality of information employees received from their immediate supervisor. In addition, employees’ proportions of information peer relationships were negatively related, and their proportions of collegial peer relationships were positively related, to the quality of information they received from their co‐workers. Regression analyses also indicated that the quality of information employees received from their supervisors and co‐workers was positively related to their job satisfaction and commitment to the organization.     

Communication and Social Identity Theory: Existing and Potential Connections in Organizational Identification Research

This essay builds on the growing, but underdeveloped, role of communication in work based on Social Identity Theory (SIT) as it relates to identity and identification in the organization. Five existing areas of connection between communication and SIT in organizational identification research are documented and assessed. These include salience of dual/multiple identifications, computer-mediated communication and virtual work related to identification, relationally focused work identities, organizational-level identities, and disidentification and related forms.     

“I Can Air My Feelings Instead of Eating Them”: Blogging as Social Support for the Morbidly Obese

The morbidly obese, defined as people who are 100 pounds or more overweight, are the fastest growing population among the obese. They often live with health risks, face discrimination, and lack traditional social support. This article explores the use of weight loss blogs by the morbidly obese (N = 50) and argues that blogging provides invaluable computer-mediated social support for them in four ways: (a) it allows for empathy; (b) it ensures accountability to others; (c) it provides venting and advice seeking; and (d) it shares validation of the weight loss experience. Additionally, the article argues that social support scholars must move beyond chat rooms and message boards as media and explore more media-rich environments such as blogging and social networks.     

We Are People First: Framing Organizational Assimilation Experiences of the Physically Disabled Using Co-Cultural Theory

This study explores how organizational members with disabilities experience and manage organizational assimilation in the workplace. The organizational socialization model was used to initially analyze participants' assimilation experiences and co-cultural theory was used as a framework for examining how participants negotiate assimilation. Interviews with 24 participants with physical disabilities were analyzed. Results illustrate a dynamic and difficult process of managing and negotiating assimilation, using a variety of communication strategies such as accommodation (attempts to keep some cultural identity) and assimilation (attempts to conform), as opposed to separation (rejecting common connection with dominant members and bonding only with co-cultural members).