权力话语理论视野下商标名称的翻译

商标是企业形象战略CI(Corporate Identity)的主要组成部分,是企业走向世界的桥梁。本文将从权力话语的角度探讨商标名称的翻译,并小议在权力话语理论指导下商标翻译的策略。     

SIP协议及其在网络中的应用

随着下一代互联网技术的不断发展,人们将不仅仅满足于将现有的PSTN(公共电话网)业务移植到IP网,而是需要电信运营商提供一个优秀的体系架构,将话音业务、视频业务、新兴的互联网业务整合到一个统一的框架中.SIP协议就是其中的关键纽带.     

“Montrose” child life protection unit: A treatment and assessment model in child abuse intervention

In New South Wales, Australia, the Department of Youth and Community Services is empowered by statute to deal with cases of child abuse and neglect. Its child protection services include the Montrose Child Life Protection Unit which is designed to support and complement the work of both the Intake Service, Field Service and most importantly the work of child protective facilities in the community. The service has intake crisis counselling and call out resources; maintains a central register; provides a facility for crisis residential care for children and families, diagnostic assessment, and a day programme. The emphasis in service delivery in New South Wales in the area of child protection is on multidisciplinary intervention. The Department of Youth and Community Services is involved in promoting interagency cooperation and co-ordination. Over and above a philosophy that underlies service delivery is the Montrose Unit's involvement in sensitising the community to the difficult and often demanding role of parenting. Montrose represents an attempt to create an environment where parenting myths can be examined from a reality base and strategies implemented for reeducation.     

Service user and carer involvement in students’ classroom learning in higher education

The following article presents a small-scale qualitative study in which the student learning experiences from service user and carer (SUAC) involvement in social work, mental health nursing and social welfare courses at an English university were evaluated for any effects on student perceptions, knowledge, skills and practice. Using focus group methodology, student participants reported positive outcomes from exposure to SUAC classroom inputs such as a greater valuing of SUAC knowledge as expert knowledge, help with the development of empathy and an appreciation of constructive challenges to mainstream curricular delivery. Notes of caution were identified, particularly in respect of the sometimes unexpected levels of emotion displayed by SUAC presenters. Recommendations for meaningful SUAC involvement in higher education are made regarding the need to involve SUACs across the whole duration of a course; the need for the preparation of both students and presenters regarding boundaries; the fit of presentations with intended learning outcomes; more partnership delivery in classrooms between academics and SUACs (possibly with a differentiation between theoretical and practice inputs); the opportunities for SUACs to present their own situations as real rather than hypothetical case studies for students and the possibilities that may result from introducing a ‘buddying’ system between students and SUACs throughout their studies. It is suggested that the insights from this small-scale study merit further exploration on a larger scale if policy and practice in the field of service and user involvement in higher education are to move forward in an inclusive manner.     

工程高职院校品牌塑造战略

目前我国工程类高职院校的办学特色较为突出,但总体上尚未形成品牌优势,工程类高职院校若要在激烈的竞争中脱颖而出,必须打响品牌战略,实施八大工程,即方向工程、学科工程、基础工程、"三师"工程、人文工程、科研工程、模式工程、"稻草"工程,以此塑造工程类高职院校的品牌形象。     

企业大学的发展定位与价值实现——以中国电信学院为例

企业大学是企业吸引和培养人才、推动企业文化变革、实现资源高效利用、应对挑战和提升竞争力的重要战略工具。企业大学为母体企业提供的每一项知识服务都有着深厚的服务基础,具有不可替代性,这是企业大学区别于培训中心、传统大学等教育培训机构的本质特征,更是企业大学推动企业在知识经济的环境下自身发展的需求。知识创新和知识服务是企业大学价值实现的重要途径和渠道。中国电信学院在发展定位、资源效能和文化价值等方面进行了大胆探索,其成功经验和科学有效的方法、机制和措施为国内不同行业的企业大学树立了典范。     

资源与服务质量认证是促进优质数字化资源建设和应用的有效途径

数字化资源和学习服务的质量是影响信息化教学效果的关键。采用评估或者评优的方式对数字化资源和学习服务进行评价是一种关注事物结果、事后的、教育系统内部的自我评价。目前国际上越来越流行的质量认证,从第三方角度,关注事物发展过程,能通过对资源开发和服务过程的规范和改进,促进优质数字化资源的建设和应用,间接达到提高信息化教学质量的效果。开展数字化资源开发与服务质量认证,要在正确认识认证的基础上,建立科学、合理、统一、与时俱进的指标体系,成立可持续发展、针对性强、良性竞争的第三方认证机构。     

浅议高职院校品牌宣传氛围的培育

高职院校的品牌包括学生品牌、专业或学科品牌和学校品牌三个层次。宣传氛围越浓,影响越大,品牌效应也相对越好。因此,加强高职院校品牌宣传氛围培育,对强化学校的良好形象,提升学校的知名度和美誉度起着重要作用。品牌宣传氛围培育的途径,主要包括着力培育品牌外部宣传氛围和内部宣传氛围两个方面。     

泉州运动鞋服品牌差异化策略探析

泉州的运动鞋服品牌在全国具有举足轻重的作用。制定和实施品牌战略是鞋服企业发展的必然要求,而差异化策略是品牌战略的核心问题,也是品牌战略成功的关键点。文章分别从品牌定位、运动产品、品牌形象、品牌文化、营销模式、市场定位、推广方式、顾客感知等八个方面,全面解析了泉州地区运动鞋服品牌差异化的实施状况,不仅对鞋服企业具有借鉴作用,而且能够促进泉州地区发展,为海西经济区建设做贡献。     

论“海南岛梦之岛”的文化品牌建设

2010年伊始,国务院发布《国务院关于推进海南国际旅游岛建设发展的若干意见》,海南建设国际旅游岛的梦想正式起航。如何抓住此次机遇,顺利实现国际旅游岛的建设开发,关键在于文化。要努力打造适合国际旅游岛建设的文化品牌——“海南岛梦之岛”,使海南国际旅游岛真正成为游客心中的“梦之岛”。