"牛"、"马"中西文化内涵差异的认知探讨

认知理论认为基本范畴跟文化图式有着密切的关系。基本范畴词在汉语和英语中的文化内涵差异是由文化图式差异引起的。运用文化图式理论分析“牛”、“马”这两个基本范畴词的中西文化内涵差异,可知对图式理论的研究有助于跨文化比较并确定适宜的翻译策略。     

The role of student-generated externalizations in strategic multimedia learning and how current (web-)technology fails to support learner engagement

In two studies, we investigated how learning strategies can support learning from multimedia. In the first study, 112 students learned from a web-based learning environment. On the basis of a strategy, one group of students took typewritten notes. The second group of students wrote a summary. Producing typewritten notes did not benefit learning any more than writing a summary. In the second study, 100 students learned the same subject matter from print. On the basis of a strategy, the first group produced written notes, the second group highlighted, wrote notes, and produced sketches. The third group wrote a summary. The students who highlighted, wrote notes, and produced sketches outperformed the other students. The students who produced written notes only did not learn more successfully than those who wrote a summary. The results suggest that externalizations in general and sketches in particular may play an important role in multimedia learning.     

论教师职业道德教育的特点和策略

教师职业道德教育是形成良好教师职业道德的重要途径，探索教师职业道德教育的特点和策略是做好教师职业道德教育的关键。教师职业道德教育具有教育对象的特殊性、教育效果的个体制约性和教育监督的特定性等特点。只有加强对教师职业道德规范的理解，营造良好的校园师德伦理文化，才能使教师在自律和他律的约束中形成高尚的职业道德。     

How to encourage a lifelong learner? The complex relation between learning strategies and assessment in a medical curriculum

Abstract

To foster lifelong learning skills, we need new didactic approaches with aligned assessment methods. Therefore, we investigated whether the outcomes of a project assignment show a different relation to learning strategies than a longitudinal knowledge-based assessment. We studied learning strategies of first year students of medicine and biomedical sciences (n?=?248) and performed hierarchical regression analyses for the learning strategies and grades of the longitudinal knowledge-based test and project assignment. Scores of students, measured with the Motivated Strategies for Learning Questionnaire (Likert scale 1–7), were relatively low for critical thinking (3.53), compared to rehearsal (4.40), elaboration (4.82), organisation (4.69) and metacognitive self-regulation (4.33). Knowledge based tests showed a significant relation to elaboration (p?<?0.01). For the project-based assessment, we did not find a significant relation to any learning strategy (p?=?0.074). Explained variance of the grades was low for all learning strategies (R² < 0.043). Different types of assessment did not discriminate between students with high or low scores on learning strategies associated with lifelong learning. An explanation is that the curriculum is not aligned with assessment, or students do not benefit in terms of grades. We conclude that, if assessment is to drive lifelong learning skills, this is not self-evident.     

大学生英语听力训练模式数据分析及学习策略的思考

本文就大学生听力训练的三种学习模式进行了实验,并结合认知学习论和“母语-英语知识-认知双元结构”的相关理论,对实验的相关数据进行了分析,同时,针对不同的学生提出了不同的学习策略和教学模式.     

武术英译研究

作为中国传统文化的一部分,中国武术正以它独特的魅力征服世界,而武术的英译则是将武术理论、技击、养生与科研成果介绍到国外,使国外学者正确理解掌握,促进武术的发展与学术交流的一个重要途径。本文以一些翻译实践为基础探讨了武术英译的难点,原则及策略。     

基于锁定的顾客网络管理策略

锁定是顾客转换品牌时面临着高转移成本的一种状态，它具有多种来源，并广泛存在于各种市场中。理解锁定的基本原理可以帮助企业建立基于锁定的顾客网络，从而获取竞争优势。企业在利用锁定原理建立顾客网络时，需要预先规划锁定周期，评估网络的投入成本和收益，采取各种策略吸引顾客入网；在运作顾客网络的过程中，企业要通过强化单个顾客和顾客网络整体的锁定程度以增加顾客网络的稳固性；对于顾客网络价值的开发，企业可以通过增量销售、互补产品销售和出售顾客网络接入机会等策略。     

Tailoring an information skills programme for Trainee Nursing Associates

This feature describes the tailored information skills programme which was delivered for the second cohort of Trainee Nursing Associates (TNAs) at Barnsley Hospital NHS Foundation Trust and presents the results of the evaluation which was undertaken. Literature searching and critical appraisal were offered to the first cohort. Feedback was collated, and sessions were refined and tailored to better meet the information needs of the second cohort of TNAs. A comparison of confidence ratings before and after the programme ascertained whether the information skills programme had a positive benefit in confidence levels of attendees. D.I.     

非医学专业出版社医学图书出版的策略——以华中科技大学出版社为例

非医学专业出版社出版医学图书面临极大挑战.本文以华中科技大学出版社为例,探讨了非医学专业出版社利用相关的医学院机构和资源出版医学图书的策略及定位,即依托教学单位,出版医学教材教辅图书;依托附属医院品牌,出版医学临床参考书;依托科研机构,出版医学前沿图书.     

浅论科技期刊的经营策略

科技期刊在传播知识,交流信息的同时,也在努力探讨发展经营之路,无经营特色的期刊没有强大的市场竞争力.因此中国科技期刊走向市场、全面参与国内外期刊市场竞争势在必行.文章分析介绍了中国科技期刊的经营现状,并提出了科技期刊的一些经营策略.