Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

小妥倮民营经济产业园调研报告

为了贯彻落实十八大"四化"精神,实施工业强省和城镇化带动战略,推动毕节试验区与全国全省同步小康进程,毕节市织金县结合自身实际,大力建设经济产业园区,努力发展民族特色产业。在政府政策的扶持下,小妥倮民营经济产业园发挥自身优势,突出民族特色,逐步建立发展壮大,在国际国内获得了诸多荣誉,不仅为群众增收致富搭建了平台,也拉动了当地经济的发展。小妥倮民营经济产业园的做法给人以五个方面的启示:选准方向是根本;组织领导是保障;外界帮扶是前提;民族特色是基础;强烈的致富愿望是内在动力。     

A study of Attachment Disorders in young offenders attending specialist services

Attachment disorders, specifically Reactive Attachment Disorder (RAD) and Disinhibited Social Engagement Disorder (DSED) are disorders associated with neglect and abuse in which people have significant difficulties relating to others. This study aims to explore Attachment Disorder symptoms and diagnoses in young offenders and factors that may be associated with them such as mental health problems. A cross-sectional design was used with 29 young people who were known to Intensive Services, aged 12–17 (M = 16.2, SD = 1.3), 29 carers and 20 teachers. They completed measures investigating symptoms of Attachment Disorders and psychopathology. Eighty-six percent of the young people had experienced some form of maltreatment and the rates of an actual or borderline Attachment Disorder was 52%. A positive correlation between Attachment Disorder symptoms and other mental health problems (as rated by carer-report Strengths and Difficulties Questionnaire Total Difficulties Score), accounting for 36% of the variance was found, with a large effect size (r_s = 0.60). Attachment Disorder symptoms were associated with hyperactivity and peer relationship problems.     

关于新形势下社科学术类期刊的发展——以《思想理论教育导刊》为例

为尽快适应机制转轨的要求,社科学术类期刊应转变观念,更新思路,大胆探索,在市场经济的洪流中立住足,夯实根基,尽快做大做强。     

Prejudices Unshelved: Variation in Attitudes toward Controversial Public Library Materials in the General Social Survey, 1972–2014

Using the General Social Survey from 1972–2014, we examine variation in attitudes toward retaining controversial materials in libraries. Previously controversial topics have become much more widely accepted. We find that other controversies remain, showing how global conflicts become intertwined in local cultural controversies, and how the perceived threat from particular groups informs public concern with disseminating information from those groups. We find that more frequent library users are somewhat less likely to want to remove controversial books from the shelves, although some of these relationships are explained by variation in the respondent’s age, race, and other characteristics.     

档案馆应用社交媒体创新档案服务的可行性

本文系统研究档案馆应用社交媒体创新档案服务的可行性。总体而言,政策的支持和政府机构的激励、社交媒体技术的优势、发达国家应用社交媒体创新档案服务的成功经验,均表明档案馆应用社交媒体创新档案服务具有充分的可行条件。     

中国农村土地权利冲突及制度生成

中国农村土地权利冲突问题实质上是中国政治、经济、法律、社会、道德、习惯等各种力量的冲突,冲突的复杂性造成了中国农村土地使用规则的不确定性。只有建立起农村土地“制度生成”的“公共议论场所”,让各种对立的权利和主张权利的力量和利益充分地博奕,才能从根本上化解权利冲突,生成制度,从而促进制度文明的进步。     

考试经济及其成因分析

考试的种类纷繁复杂,考试经济就是围绕考试行为所产生的各种市场主体的主考、培训、辅导等进行的服务性经济活动。在简要介绍我国目前的考试种类、对考试经济进行粗略定义与分类的同时,主要分析考试经济迅速发展的背景与原因。     

Tweeting Facts,Facebooking Lives: The Influence of Language Use and Modality on Online Source Credibility

The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media.     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.