长江三角洲跨行政区域创新体系的研究

中国是一个较为强调行政区划的国家，行政区划在区域的发展过程中起着重要的作用。但是，当经济发展到一定阶段时，过分强调行政边界有时会阻碍创新活动的进行。提出了跨行政区域创新体系的概念，并以此为框架对我国长三角创新体系进行了深入的分析，并就如何建设跨行政区域创新体系提出相应的建议。     

基于移动社交网络的区域信息服务平台研究

在分析MSNS的应用现状和技术特征的基础上,归纳出区域信息服务平台开展MSNS的可行性和优势;以高校图书馆微信应用为例进行实证研究,剖析目前我国区域信息服务平台应用MSNS的基本现状,总结MSNS在区域信息服务平台中的应用趋势,从而为其它行业应用MSNS进行信息服务提供参考和借鉴。     

一种基于多因素的潜在好友推荐算法

提出基于目标用户与候选用户之间的兴趣相似度、目标用户时其他用户信任度、其他用户的热门程度等多种因素实现社交网络中的好友推荐,旨在提高好友推荐质量。     

纵观英国社会保障立法制度的历史演进

作为社会化大生产发源地的英国 ,其社会保障立法几乎是和社会化大生产同步产生 ,并表现出其显著的特征。在完善我国社会保障立法、设立我国社会保障法律体系之时 ,研究英国社会保障立法 ,并作一定程度借鉴和吸取是必要的。     

论教育评价理论与实践的基本走向

当前,有关教育评价理论与实践的概念逻辑性不强,并且有些概念的提法有失偏颇,针对此种现象,本文从教育理论的特点出发,在此基础上,着重探讨教育评价各组成部分在这些理论的影响下的基本走向。     

关于国有企业脱困的思考

国企三年脱困是国有企业改革的攻坚战目标。如何加快国企脱困的进程、实现预期的目标？加快现代企业制度建设的步伐、大力推进改组和结构调整、强化社会保障体系、加强和改进企业管理。     

Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

The dual concept of consumer value in social media brand community: A trust transfer perspective

Companies are increasingly relying on social media brand communities to interact with consumers and achieve business values. Thus, it is essential to understand how companies can extract value from consumers in social media brand communities. We develop a model clarifying the dual concept of consumer value and illustrating how consumer-perceived value can be transformed into consumer-generated value from a trust transfer perspective. Specifically, we identify three types of consumer-perceived value: utilitarian, hedonic, and social. We capture consumer-generated value in terms of purchase intention and social media word of mouth. Using a two-wave survey, our results strongly support the research model. Specifically, the three types of consumer-perceived values positively affect consumer trust in social media brand communities, which in turn leads to trust in brand and in social media and, thereafter, consumers’ subsequent social media word of mouth and purchase intentions. Our study makes several contributions to the strategic information systems literature concerning leveraging social media brand communities into business strategies. Theoretically, our study expands the understanding of the dual concept of consumer value in social media brand communities through the trust transfer theory. Practically, our study delivers insights for companies into how social media brand communities can be used as a strategic tool for achieving business values.     

The Centre for Research into Higher Education at the University of Amsterdam (Centrum voor Onderzoek van het Wetenschappelijk Onderwijs,COWO)

This study is part of a first study of collaborative socio-environmental projects that engage Jewish and Arab students in Israel in learning about their local environment and about each other through outdoor learning and environmental action. We used ideas of social learning and environmental citizenship to frame our research. We investigated students' knowledge regarding their local environment and their knowledge of each other's community. We also studied the participants’ views regarding their project-partners'environmental knowledge, awareness and behaviour in comparison to their own. Initially, differences were found regarding various aspects of the students' socio-environmental knowledge and in students' views of their counterparts' environmentalism. At the end of the projects, students showed better understanding of local socio-environmental issues and demonstrated changes in their original views towards the environmental awareness and behaviour of their counterparts. These findings suggest that projects which involve students from segregated communities not only promote environmental awareness but contribute to a reduction in mutual prejudices. We suggest that the differences we found are not related to ethnicity, but rather to students' socioeconomic status and experience in environmental education programmes.     

我国民营汽车业发展对策分析

汽车业是我国的支柱产业之一。在其50多年的发展史中,民营汽车企业的出现仅在近10年。但民营汽车企业面临的特殊问题却在汽车行业内引发了热烈的讨论,同时也引发了对我国民营经济的更深思考。文章在对民营汽车业的模糊概念做定义的基础上,分析发展汽车行业对我国的重要意义,并结合民营资本的自身特性和市场环境,指出民营资本有能力进军汽车业。进而通过比较分析民营家电业与汽车业,指出民营汽车业面临着更大的挑战。重点论证了民营汽车企业的三种发展模式及相应的发展对策。