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61.
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing. 相似文献
62.
Attachment disorders, specifically Reactive Attachment Disorder (RAD) and Disinhibited Social Engagement Disorder (DSED) are disorders associated with neglect and abuse in which people have significant difficulties relating to others. This study aims to explore Attachment Disorder symptoms and diagnoses in young offenders and factors that may be associated with them such as mental health problems. A cross-sectional design was used with 29 young people who were known to Intensive Services, aged 12–17 (M = 16.2, SD = 1.3), 29 carers and 20 teachers. They completed measures investigating symptoms of Attachment Disorders and psychopathology. Eighty-six percent of the young people had experienced some form of maltreatment and the rates of an actual or borderline Attachment Disorder was 52%. A positive correlation between Attachment Disorder symptoms and other mental health problems (as rated by carer-report Strengths and Difficulties Questionnaire Total Difficulties Score), accounting for 36% of the variance was found, with a large effect size (rs = 0.60). Attachment Disorder symptoms were associated with hyperactivity and peer relationship problems. 相似文献
63.
为尽快适应机制转轨的要求,社科学术类期刊应转变观念,更新思路,大胆探索,在市场经济的洪流中立住足,夯实根基,尽快做大做强。 相似文献
64.
Using the General Social Survey from 1972–2014, we examine variation in attitudes toward retaining controversial materials in libraries. Previously controversial topics have become much more widely accepted. We find that other controversies remain, showing how global conflicts become intertwined in local cultural controversies, and how the perceived threat from particular groups informs public concern with disseminating information from those groups. We find that more frequent library users are somewhat less likely to want to remove controversial books from the shelves, although some of these relationships are explained by variation in the respondent’s age, race, and other characteristics. 相似文献
65.
66.
The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media. 相似文献
67.
AbstractThe development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal. 相似文献
68.
赵华 《沈阳教育学院学报》2001,3(1):38-41
目前我国正处于社会转型加速期,在这一时期社会生活的各个方面,包括人们的劳动方式,生活方式,价值观念等都发生了深刻变化,带来了一系列问题,这在我国的城市社会尤为明显,加强城市社区建设将有助于解决社会转型过程中出现的某些问题,本文对此作以探讨。 相似文献
69.
尹田生 《黄冈职业技术学院学报》2003,5(4):9-10
诚信精神是基本道德规范,是社会主义市场经济有序运行的重要条件。必须大力培育诚信精神 相似文献
70.
和谐社会视野下的企业社会责任标准SA8000 总被引:2,自引:0,他引:2
郑启福 《温州大学学报(社会科学版)》2006,19(1):33-38
SA8000是全球第一个可用于第三方认证的企业社会责任国际标准,是国际社会责任运动的产物。SA8000旨在通过有道德的采购活动,改善全球劳工的工作条件,体现了对劳工权益的保护。在构建社会主义和谐社会的大背景下,针对我国目前劳工权益法律保护比较薄弱的现状,推行SA8000可以有效地协调劳资双方的关系,推动和谐劳动关系的形成与发展,从而促进社会主义和谐社会目标的实现。 相似文献