Setting the future of digital and social media marketing research: Perspectives and research propositions

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.     

A study of Attachment Disorders in young offenders attending specialist services

Attachment disorders, specifically Reactive Attachment Disorder (RAD) and Disinhibited Social Engagement Disorder (DSED) are disorders associated with neglect and abuse in which people have significant difficulties relating to others. This study aims to explore Attachment Disorder symptoms and diagnoses in young offenders and factors that may be associated with them such as mental health problems. A cross-sectional design was used with 29 young people who were known to Intensive Services, aged 12–17 (M = 16.2, SD = 1.3), 29 carers and 20 teachers. They completed measures investigating symptoms of Attachment Disorders and psychopathology. Eighty-six percent of the young people had experienced some form of maltreatment and the rates of an actual or borderline Attachment Disorder was 52%. A positive correlation between Attachment Disorder symptoms and other mental health problems (as rated by carer-report Strengths and Difficulties Questionnaire Total Difficulties Score), accounting for 36% of the variance was found, with a large effect size (r_s = 0.60). Attachment Disorder symptoms were associated with hyperactivity and peer relationship problems.     

关于新形势下社科学术类期刊的发展——以《思想理论教育导刊》为例

为尽快适应机制转轨的要求,社科学术类期刊应转变观念,更新思路,大胆探索,在市场经济的洪流中立住足,夯实根基,尽快做大做强。     

色彩斑斓的心灵之旅--乔伊斯的《阿拉比》和伍尔夫的《墙上的斑点》对照赏析

詹姆斯·乔伊斯和弗吉尼亚·伍尔夫都是现代主义的实验大师,他们在小说创作伊始,都把短篇小说作为自己的创作对象。本文从主题思想、人物刻画和叙述范式三方面入手,系统比较《阿拉比》和《墙上的斑点》。     

Prejudices Unshelved: Variation in Attitudes toward Controversial Public Library Materials in the General Social Survey, 1972–2014

Using the General Social Survey from 1972–2014, we examine variation in attitudes toward retaining controversial materials in libraries. Previously controversial topics have become much more widely accepted. We find that other controversies remain, showing how global conflicts become intertwined in local cultural controversies, and how the perceived threat from particular groups informs public concern with disseminating information from those groups. We find that more frequent library users are somewhat less likely to want to remove controversial books from the shelves, although some of these relationships are explained by variation in the respondent’s age, race, and other characteristics.     

档案馆应用社交媒体创新档案服务的可行性

本文系统研究档案馆应用社交媒体创新档案服务的可行性。总体而言,政策的支持和政府机构的激励、社交媒体技术的优势、发达国家应用社交媒体创新档案服务的成功经验,均表明档案馆应用社交媒体创新档案服务具有充分的可行条件。     

Tweeting Facts,Facebooking Lives: The Influence of Language Use and Modality on Online Source Credibility

The present study examines how language use (e.g., personalized vs. depersonalized language) and modality (e.g., tweets vs. Facebook status updates) influence source credibility interdependently. A total of 257 participants read personalized or depersonalized health messages embedded in mock-up tweets or Facebook status updates. The results show that users perceive depersonalized tweets as more credible than depersonalized status updates posted on Facebook. On the other hand, personalized status updates on Facebook generate higher credibility judgments than personalized tweets. The findings are discussed in light of the MAIN model as well as the preconceived user expectations and communication norms of social media.     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

社会转型加速期加强城市社区建设的意义

目前我国正处于社会转型加速期，在这一时期社会生活的各个方面，包括人们的劳动方式，生活方式，价值观念等都发生了深刻变化，带来了一系列问题，这在我国的城市社会尤为明显，加强城市社区建设将有助于解决社会转型过程中出现的某些问题，本文对此作以探讨。     

诚信如节,市场和谐——社会主义市场经济下的诚信精神

诚信精神是基本道德规范,是社会主义市场经济有序运行的重要条件。必须大力培育诚信精神