马路上的不平等——“宝马”车主在新闻中的消极形象解读

通过研究5年来关于宝马汽车的新闻报道发现,中国宝马车主形象消极。文章采用社会分层理论进行解读,提出在当今中国贫富差距显著的社会背景之下,公众对于社会公正问题甚为敏感,宝马汽车作为消费符号受到特别的关注。论文最后提醒媒介处理这一类的负面新闻应该慎重。     

论社会分化对政治稳定的影响

改革开放以来,随着所有制结构和生产关系的不断调整,我国社会阶层分化日益明显,阶层结构发生了重大的变迁,给我国的政治稳定带来了十分复杂的影响。把握当前社会阶层的变化及其趋势,协调社会各阶层利益,整合社会资源,化解社会矛盾,维护社会稳定,是构建社会主义和谐社会的重要内容。没有稳定,一切都无从谈起。     

Can schools successfully meet their educational aims without the clear support of their local communities?

This short article explores some of the challenges and complexities of engaging with school communities, particularly in diverse urban contexts. The author argues for a new relationship between schools and communities which is developed by grappling with the concept of community; developing tools to ‘read’ and make sense of the community context; working with communities to redefine the notion of school success; and building trusting relationships. She concludes by suggesting that, in a global context in which many city communities are marginalized or isolated, the notion of developing a reciprocal relationship between schools and communities is not an optional extra. Only by working together will they be able to enrich the lives of young people and increase their sense of self-worth and well-being.     

Improvements in school climate associated with enhanced health and welfare services for students

School improvement initiatives are needed to better meet the needs of underprivileged students, to reduce underachievement and to break a continuing cycle of disadvantage. This article describes part of a school improvement initiative in New Zealand that provided additional funding for school nurse and social worker services in nine secondary schools with the most disadvantaged students in New Zealand. It describes the nature and delivery of services provided by the social workers in these schools. In addition, the article reports changes over time in staff and student views about school climate including a comparison with non-participating schools of similar socioeconomic status. The findings indicated that school climate is a useful intermediate measure of the effectiveness of school improvement initiatives. There were significant improvements in staff views about school climate over time, with staff views about school climate becoming more favourable on scales measuring Improvements in the Last 12 Months and Support for Ethnic Diversity compared to eight non-participating schools. Student views were more favourable on scales measuring Satisfaction with School, Support for Achievement and Support for Ethnic Diversity, compared to the non-participating schools.     

Student Perceptions of Social Loafing in Undergraduate Business Classroom Teams

There is a rich body of research devoted to the causes and remedies of social loafing in workplace teams. However, the social loafing phenomenon remains underinvestigated from the perspective of students in undergraduate business classroom teams. In particular, how they define and respond to loafing remains unknown. This article reports findings from a two-stage study that shows social loafing as a more complex construct than current conceptions suggest. Moreover, students avoid confronting loafers and prefer to have instructors administer postpriori justice based on their self-report of individual contributions. Based on the findings and recent writings, the article speculates on the causes of these student responses to social loafing in classroom teams.     

A social theory perspective on e-learning

Current research on e-learning that focuses predominantly on instructional programming, and on various hardware and software, essentially neglects the more socio-cultural perspectives on e-learning. With this in mind, this article proceeds from a social theory perspective with a more socio-culturally engaged look at e-learning for workplace learning and pedagogy. In so doing, this article proposes a theoretical framework derived from the social theory of Jean Baudrillard (1929–2007), with a focus on his seminal, metaphorical notion of ‘simulation’. Finally, this metaphor is applied as a theoretical framework to discern the socio-cultural significance of the present trajectory of technological environments for workplace learning and their potential for conveying socially and (multi)culturally relevant workplace learning pedagogy.     

论生态化技术创新的社会功能

经济利益至上的技术创新观使技术创新的社会功能单一化,造成了技术创新行为的社会失范,因此必须接受新的科学发展观的调适与整合。生态化技术创新是一种新的技术创新观,在以经济增长为中心的前提下,谋求自然生态、经济效益、社会和谐以及人的全面发展的良性互动与协同共进。提出从生态化技术创新的社会认同性、制度化规范、社会创新系统等方面的社会整合,促进生态化技术创新社会功能的实现。     

纪律的限度：以涂尔干与福柯的教育理论为视角

涂尔干从功能主义的视角出发,认为纪律精神有助于社会团结,对个体的自由也是有益的。福柯基于后结构主义的立场,认为纪律是无所不在的微观控制技术,个体可能在纪律的笼罩下变得顺从。比较涂尔干和福柯观点可以发现,纪律在主体构造过程中具有一定的意义,也存在局限。当代中国学校教育要超越纪律的限度,需要从刻板的规章走向自主个体的培养。     

Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce

The advent of social commerce has resulted in a new business model for e-commerce. Although studies on this business model have increased over time, they have paid less attention to its core business model: consumer-generated social influence on sales on a social commerce site. Therefore, in this paper, we examine the effect on sales of social sharing, such as Facebook “likes” and Twitter tweets, which generate social influence, using data from major social commerce companies. We find that consumer-generated social referrals regarding deals significantly boost sales in social commerce. When we examine deals involved in national sales, this finding holds only for Facebook but not for tweets. These findings have the implication for managers that not all social referrals are meaningful in increasing sales for their business.     

In the eyes of the beholder: The relevance of skin tone and facial features of African American female models to advertising effectiveness

The increasing use of light‐complexioned black models with Caucasian features in ads has been roundly criticized. This study was designed to test if black female models with Caucasian features are more effective in ads than black models with “classical” features. A 2×2 factorial design was used with two models (mixed‐race and “classical” black) and two products (beauty‐related and beauty‐unrelated). MANOVA tests showed that regardless of the type of product, the type of model did not make a significant difference on the measures of advertising effectiveness. Neither were the interaction effects significant.