Social media and the university decision. Do prospective students really care?

In the world of social media marketing, colleges and universities can benefit from enhanced understanding of how prospective students use social media. Due to the ever-evolving nature of social media use, there are gaps in the current research regarding how students use social media to aid in their matriculation decision-making. Using survey data from current university students across the U.S. (n?=?364) and one-on-one interviews (n?=?12) with students at a small liberal arts college, the authors address conflicting information where students report both using and not using social media to narrow their search and make their matriculation decision. The findings suggest that while students may not report visiting social media sites or may report that social media does not impact their matriculation decision when asked in a survey, in interview settings the vast majority of students reported using social media platforms to learn more about higher education schools under consideration. By exploring which platforms students use and the selection of platforms for specific use cases, the authors provide suggestions and guidelines for social media managers looking to maximize the effectiveness of their social media recruiting strategies and campaigns.     

科学教育的反思与对策

新中国成立以来特别是二十世纪八十年代以后,我国科学教育得到前所未有的发展。然而在巨大的成就后面,也存在着许多问题。这些问题的存在直接影响了我国科学教育事业的自身发展,同时也制约着效能的发挥。本文着重剖析我国学校科学教育、社会科普教育网络以及科学教育理论体系等方面存在的问题,并提出相应的改革和发展的对策。     

社会共生理论与社会阶层流动研究

社会共生理论起源于德国生物学家提出的生物学概念"共生",上世纪90年代胡守均教授在此基础上提出了"社会共生论",并把它发展为的一种社会哲学。当前中国社会处于社会转型期,社会阶层分化流动,社会问题频发,为了化解社会问题,必须倡导社会共生论,促进社会和谐发展。     

Investigating effectiveness and user acceptance of semantic social tagging for knowledge sharing

Social tagging systems enable users to assign arbitrary tags to various digital resources. However, they face vague-meaning problems when users retrieve or present resources with the keyword-based tags. In order to solve these problems, this study takes advantage of Semantic Web technology and the topological characteristics of knowledge maps to develop a system that comprises a semantic tagging mechanism and triple-pattern and visual searching mechanisms. A field experiment was conducted to evaluate the effectiveness and user acceptance of these mechanisms in a knowledge sharing context. The results show that the semantic social tagging system is more effective than a keyword-based system. The visualized knowledge map helps users capture an overview of the knowledge domain, reduce cognitive effort for the search, and obtain more enjoyment. Traditional keyword tagging with a keyword search still has the advantage of ease of use and the users had higher intention to use it. This study also proposes directions for future development of semantic social tagging systems.     

社会创新及其与技术创新的协同发展

文章在剖析社会创新的内涵及特征的基础上,分析了社会创新对技术创新的影响机制以及二者协同发展的途径。研究表明,社会创新往往是技术创新的前提、伴随情况或结果,技术创新则为社会创新的实现提供了手段与工具。建设创新型国家的关键在于实现技术创新与社会创新的互动与协同．而社会企业及企业社会创新是推进”社会创新一技术创新”协同发展的重要形式。     

Regulatory policy as innovation: Constructing rules of engagement for a technological zone of tissue engineering in the European Union

This paper addresses the question of the part that regulation plays in processes of innovation in sectors of technology. The politico-economic phenomenon of ‘Europe’ is partly constituted by regulatory regime-building, and new technologies are one of the major sites of regime-building. A constructionist social theory perspective shows that study of the conflictual processes of regulatory policymaking affords insights into the formation of the rules of engagement that constitute technology domains. Adopting the concept of emergent ‘technological zone’ in preference to industrial ‘sector’ or technoscientific network, the paper presents, using empirical research, a detailed account of the case of the debate and development of regulatory policy for therapeutic tissue engineering in the European Union's policy institutions and stakeholder networks. It describes how the jurisdiction of an emergent zone has been formed through such negotiations, providing a counter-example to the common view that regulation ‘lags behind’ innovation. The analysis takes account particularly of the part played by the malleability of the definition of the material technology itself in such constructive governance processes, and it also suggests various consequences for the array of producers of the technology, for market structuring and for the innovation pathways taken by tissue engineering technology. Concluding, the paper argues that there is conceptual advance to be made by bringing together constructionist social theory with innovation studies approaches that highlight the part played by non-firm, public institutions in shaping innovation ecologies.     

The social as the heart of social innovation and social entrepreneurship: An emerging area or an old crossroads?

This paper aims to contribute to the conceptual debate on the connection between social innovation and social entrepreneurship, considering the role of the ‘social’ within this connection. Supported by a systematic literature review (SLR) with an in-depth analysis of 34 articles from Scopus-indexed and Web of Science databases journals, this paper identifies, analyzes and describes the difficulties and opportunities in the social innovation and social entrepreneurship literature. Little is known about the link between both concepts and the influence of the ‘social’ in their development and implementation. This SLR was conducted to identify and describe definitions and patterns. Results show that the connection between social innovation and social entrepreneurship is in its take-off phase, but it still is a fragmented field with a huge lack of consensus. Thus, it will be important to see where the field will head, as this paper aims to be a first step in the understanding of social innovation and social entrepreneurship through a collective and integrated perspective, providing an elucidation of the different perspectives of the literature.     

基于CiteSpace的国内社会科学研究中熵的应用分析

利用CiteSpace对CSSCI数据库中1998—2016年熵相关文献进行分析,有效弥补熵应用概况的分析;结合战略坐标法,探测出熵应用研究的热点。     

微信小程序在科技期刊移动端服务中的应用

【目的】 探讨科技期刊微信公众平台纳入微信小程序这一元素的合理性、必要性与基本思路,为提升科技期刊传播力和移动端服务能力提供思路与建议。【方法】 综合运用场景理论分析、媒介特征分析、案例类比分析等方法进行思考和论证。【结果】 微信小程序在开辟工具服务领域、强化行为驱动的用户间交流、增强内容呈现效果、识别活跃用户等方面具有较大的潜力,可有助于拓展科技期刊微信公众平台的既有功能。科学识别场景、保证功能单一化、关注社交性应用、多界面联动等思路,对于小程序的实际开发具有指导意义。【结论】 科技期刊有必要运用场景理论,在科学分析媒介特征与传播机制的基础上,关注并尝试开发微信小程序,以进一步提升自身的移动端服务水平。