试论传播学研究的多元方法

本文分析了镜式、灯式、神话式等三种传播研究方式,认为我国传播学研究存在三种态势,建议我国的传播学研究走“学术趣味”+“现实关怀”的道路。     

社会网络模式下的Web2．0电子商务

本文介绍了当前处于热点的社会网络软件(SNS)的出现、发展和国内外社会网络(SN)的现状,提出了一种基于博客 SN的企业专区电子商务模式,并展望了其应用前景。     

‘The feeling of exclusion’: Young peoples' perceptions of art galleries

This article first looks at the relationship between museums and art galleries and their potential audiences and, in particular, the under-represented sector of young visitors. It examines the main findings from the limited research available on young visitors, and goes on to discuss theories delineating the differences between the cultures, identities and values of culture consumers and culture providers. The second part of the article looks at what specific museums have done towards being more inclusive in their appeal, and then reports the findings of a survey of young people in relation to New Zealand's Auckland Art Gallery. The survey found that young people's ideas of what constitutes modern, relevant art do not match standard art criteria, and that most exhibitions and marketing methods do not mesh with their worldview. The article concludes by using data from the survey to suggest ways of engaging more young people with public art galleries.     

Analysis of the urban/rural broadband divide in Canada: Using GIS in planning terrestrial wireless deployment

Millions of Canadians residing in Canada's northern, isolated, rural, and remote communities do not have broadband Internet access. This situation has led to a national “broadband divide.” That is, the deployment of wireline broadband is very limited in Canada's northern, isolated, rural, and remote areas because of the significant expense of installation and maintenance of the wired infrastructure needed to reach dwellings in these locations.Terrestrial broadband wireless technology, on the other hand, does not entail the same kind of physical infrastructure. As a result, there are dramatic changes in how spatial considerations affect the provision of broadband Internet services (BIS) to areas beyond the urban zone. In particular, the spatial question is now focused on assessing the capacity for different technological solutions to reach profitable population bases, and brings to the forefront organizations that are developing non-line-of-sight (NLOS) technologies that would permit wireless Internet access over much greater distances than current solutions.We begin this paper by establishing the importance of broadband connectivity to Canada's northern, isolated, rural, and remote communities. This discussion comments on the role of the Government of Canada in the provision of broadband connectivity to residents of these communities, and outlines the current regulatory issues that govern wireless services and policy formulation.The second part of the paper illustrates the use of geographic information system (GIS) approaches in the study of wireless broadband planning and deployment. Case study findings suggest that GIS applications can make a significant contribution to the analysis of wireless deployment planning, to the understanding of the relationships between wireless signal sources and consumers, and to the spatial configuration of terrestrial wireless broadband networks. We conclude the paper by discussing how the GIS approach employed could be used to inform the public policy process with regard to increasing access to broadband Internet services in all regions of the country, and thereby providing the opportunity for all Canadians, regardless of location, to fully participate in the Information Society.     

Anonymous personalization in collaborative web search

We present an innovative approach to Web search, called collaborative search, that seeks to cope with the type of vague queries that are commonplace in Web search. We do this by leveraging the search behaviour of previous searchers to personalize future result-lists according to the implied preferences of a community of like-minded individuals. This technique is implemented in the I-SPY meta-search engine and we present the results of a live-user trial which indicates that I-SPY can offer improved search performance when compared to a benchmark search engine, across a variety of performance metrics. In addition, I-SPY achieves its level of personalization while preserving the anonymity of individual users, and we argue that this offers unique privacy benefits compared to alternative approaches to personalization.     

Analysis of Academic Libraries' Facebook Posts: Text and Data Analytics

This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility.     

一种基于相似度和信任度融合的微博内容推荐方法

[目的/意义]微博对用户获取信息和建立社交网络具有重要作用。提出一种基于相似度和信任度融合的微博内容推荐方法,能够从用户需求出发进行个性化微博内容推荐,对提高微博服务质量、改善信息过载问题具有意义。[方法/过程]基于相似度和信任度融合算法,构建微博内容推荐模型,以新浪微博为研究对象,采用编程方式获取汽车、体育、运动健身、互联网和财经5个领域的数据,展开用户相似度与信任度计算的实验分析和比较。[结果/结论]分析结果显示该方法可以有效表示和挖掘微博内容,改善微博推荐的准确性和用户满意度。     

Build It and They Will Come? Patron Engagement Via Twitter at Historically Black College and University Libraries

This study is a social media analysis on the use of Twitter at Historically Black Colleges and University (HBCU) libraries. While information science researchers have begun examining how libraries use social media, the vast majority of these studies are situated at large flagship research-intensive universities. Additionally, there currently exist deficiencies in research on social media deployment at HBCU libraries. We leverage, the IBM Watson's analytic engine, to systemically examine over 23,000, tweets over an eighteen-month period, around a set of objective measures including propagation of retweets and sentiment to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather than library related phenomena. This non-library related content represented the vast majority of retweets, but paradoxically was propagated by non-followers. Additionally, tweets relating to institutional boosterism produced the most positive sentiment within the data.     

They’re good blogs,Brent: (Mostly) painless branding for information professionals

ABSTRACT

Social media is a powerful tool for building an online presence, but it asks a lot. While it affords plentiful opportunities for professional development and networking, building a professional brand in an online space is not without its drawbacks and risks. By working from a set of actionable principles and benchmarks, users can minimize frustrations and setbacks to build a useful professional presence, all while imbuing the web with the tenets of good information stewardship.     

Why Users Share the News: A Theory of Reasoned Action-Based Study on the Antecedents of News-Sharing Behavior

Social media have become an integral part of online news use, affecting how individuals find, consume, and share news. By applying the Theory of Reasoned Action (TRA), this study investigates the effects of motives, attitude, and intention on news-sharing behavior among German social media users (n = 333). Findings show that news-sharing attitude and subjective norms have a positive effect on news-sharing intention, which in turn has a positive effect on actual news-sharing behavior. Taken together, we see that a new media behavior in the early phases of its societal diffusion—like social media news sharing in Germany in 2015—can mainly be explained by a rational choice logic and is rooted in the motives of socializing and information seeking. This finding thus reflects the double nature of social media as a means for both information retrieval and social grooming.