基于解释结构模型的体育消费行为影响因素研究

我国体育消费需求不高,总体消费水平偏低,体育消费能量没有得到充分释放,所以研究体育消费行为显得尤为重要。采用文献资料法和解释结构模型方法,分析了我国体育消费行为影响因素。研究表明：体育消费行为影响因素可分为六个层级,它们相互关联;体育消费途径和体育产品价格是影响体育消费行为的直接原因,而国家与地区经济发展和社会文化环境是影响体育消费行为的根本原因。     

Examining the participation patterns of an ageing population with disabilities in Australia

Social policies facilitate equity of access for participation in physical activity by all groups of people in society. While the sport participation of able-bodied people has been widely examined, much less attention has been given to the participation of people with disabilities. The purpose of this study is to investigate the patterns of participation in physical activity of people with disabilities. Based on the leisure constraint theory, a theoretical framework is developed that describes participation as a function of intrapersonal, interpersonal, and structural constraints. The framework is tested using a comprehensive sample of people in Australia from 2009 and 2010. From the dataset a sub-sample of people with disabilities was identified (n = 4342). As 78.1% of participants were aged 45 years and older, the sample represents an ageing population and a selected segment of the population of people with disabilities. Therefore, generalisations to disability sport need to be made with caution. The results show that 57% of the respondents participate in physical activity for an average of 4 h per week. The regression results indicate that the type of disability, the extent to which the person is restricted by the disability, age, gender, and education have a significant effect on participation. People with high workloads who are in a relationship participate less frequently. The cluster analysis resulted in two non-participant clusters and three participant clusters. The results inform policy makers and sport managers on ways to better support the participation of people with disabilities and specifically target their needs.     

Strategic alliances in sport tourism: National sport organisations and sport tour operators

This qualitative case study provides a sport-oriented perspective of sport tourism. It examines a strategic alliance between an Australian national sport organisation (NSO), the Australian Rugby Union (ARU), and a sport tour operator (STO), FanFirm. The study contributes insights into how NSOs can facilitate and develop sport tourism for major events through alliances with STOs. Findings indicate that by collaborating with the STO, the ARU accrued a range of intangible and financial benefits, which in turn provided an impetus for ongoing maintenance of the strategic alliance. In addition, the alliance was perceived to deliver advantages beyond the NSO–STO nexus, with rugby fans and host governments of rugby events also benefiting. The study demonstrates that sport organisations can play a role in maximising the tourism outcomes of major events and also suggests that smaller-scale, ‘bottom-up’ cross-sector alliances can contribute to maximising tourism outcomes of major sport events.     

Exploring sport brand development strategies to strengthen consumer involvement with the product – The case of the Australian A-League

The branding of sport leagues represents an emergent area of scholarship. The current research capitalised on an opportunity to explore the strategies sport leagues can implement to develop their brand and consequently better satisfy their consumers. The Psychological Continuum Model (PCM) was used to guide the examination of sport brand development strategies recommended by consumers of a sport league. Mixed method data were collected from football consumers in Australia (N = 230). Seven themes were uncovered through qualitative content analysis representing three brand development strategies – market penetration, market development and product development. The study contributes to sport management literature by (1) identifying strategies that can be used to position sport brands; (2) indicating how these strategies may be used to influence consumers’ brand associations; (3) demonstrating the close brand relationship between leagues and their clubs and (4) enhancing market research sampling knowledge. The study also provides sport managers with strategic brand management directions.     

Opening a Window on Early Twentieth-Century School Sport in Cape Town Society

An attempt was made at recording structured sport in non-White schools in Cape Town, South Africa, prior to 1956. The study was introduced with a historical presentation of sport at mission schools. It was shown how these schools inherited a legacy of deprivation and neglect that impacted upon sport participation. Yet, champion sportspersons at these schools gained some recognition in a racist and hostile society. This was possible due to the efforts of a few Teachers' League of South Africa (TLSA) campaigners who saw sport development as part of their mission of uplifting children in their charge. The TLSA attempted organising athletic meetings from 1916 onwards. Teachers belonging to this organisation were instrumental in establishing the first mass-based school sport organisation in Cape Town in 1928, the Central School Sports Union (CSU). This organisation was the only avenue of meaningful sport participation for most of Cape Town's marginalised children. A study of the CSU enables historians to open a window not only on social and political complexities of school sport but also on the broader early twentieth-century Cape society.     

体育休闲的理想与现实

本文认为人类发展已逐步脱离了生物进化的自然环境，而进入人自己“创造的进化环境”，这个“环境”影响着人的进化与发展。文中讨论了体育休闲作为人的一种生活理想的状态与特征，体育休闲由生活理想转变为生活现实以及体育休闲理想与体育休闲现实的关系。     

试议运动会的功能与效益

多种形式的运动会具有文化传承、教化、增进身心健康、亲缘、导向和美育等多方面功能;举办运动会又能在政治、经济、外交、教育以及移风易俗等方面收到不可估量的效益。     

篮球运动的本质和战术特征及其功能的研究

在界定篮球运动本质的基础上,联系篮球运动的实践,阐明了篮球运动战术的特征及其功能,其目的在于推动篮球运动的发展。     

三米跳板跳水空中技术动作的三维运动学分析方法

旨在建立适合三米跳板跳水空中动作的三维运动学分析方法。方法:用安装于笔记本电脑的运动采集软件及其相连接的两台DV摄像机同步采集三米跳板跳水空中动作。用三维标定框架置于跳板上进行标定拍摄。用SIMIomotion运动录像分析系统解析空中动作。用前述方法考察杆状物体在3×2×7m空间范围运动时所解析获得长度的误差。结果:解析获得运动员头部、颈、腕关节、肘关节、肩关节、躯干中心点、髋关节、膝关节、踝关节、跳板等关键点的三维位移和速度。同时获得运动员质心的位移和速度,腾空时间,起跳角度等关键技术指标。误差分析表明,本方法最大误差小于3%。结论:本研究建立了三米跳板跳水三维运动学分析的有效方法。     

新时期体育院校统战工作初探

新的历史时期使体育院校的统战工作面临新的机遇和挑战,在这样的时代背景下,其统战工作必须与时俱进,探寻新的工作方法以适应时代发展的要求。着重分析了新时期体育院校统战工作面临的新形势及存在问题,并从实际工作角度提出了一些具体措施。