Big Data-enabled Customer Relationship Management: A holistic approach

This paper aims to figure out the potential impact of Big Data (BD) on Critical Success Factors (CSFs) of Customer Relationship Management (CRM). In fact, while some authors have posited a relationship between BD and CRM, literature lacks works that go into the heart of the matter.Through an extensive up-to-date in-depth literature review about CRM, twenty (20) CSFs were singled out from 104 selected papers, and organized within an ad-hoc classification framework. The consistency of the classification was checked by means of a content analysis. Evidences were discussed and linked to the BD literature, and five propositions about how BD could affect CRM CSFs were formalized.Our results suggest that BD-enabled CRM initiatives could require several changes in the pertinent CSFs. In order to get rid of the hype effect surrounding BD, we suggest to adopt an explorative approach towards them by defining a mandatory business direction through sound business cases and pilot tests. From a general standpoint, BD could be framed as an enabling factor of well-known projects, like CRM initiatives, in order to reap the benefits from the new technologies by addressing the efforts through already acknowledged management paths.     

Retention,persistence and success in on‐campus higher education,and their enhancement in open and distance learning

Terms such as retention and persistence reflect the interests of different parties. Much of the empirical and theoretical literature deals with retention from a ‘supply‐side’ perspective. This article has three main sections. The first consists of a summary of recent empirical findings from surveys of students who left their on‐campus programmes prematurely. The second section, which discusses a range of theoretical formulations, begins to shift the thrust of the article from on‐campus programmes towards open and distance learning. The third considers some implications for persistence in open and distance learning that follow from the preceding two main sections. The article concludes by stressing the importance of the student experience.     

试评土地革命的成与败

封建土地关系极不合理,严重影响农民生存。20世纪30年代前后,中国共产党在农村革命根据地内广泛开展土地革命,彻底变革土地所有制关系。经过革命,广大农民获得了土地,经济上翻了身,政治上有了地位,推动了中国革命的发展。这场革命是在战争环境下进行的,偏重于为战争服务,加之三次“左”倾错误的影响,致使革命成果未能巩固,随着工农红军的撤离转移,而相继丢失。     

Mentoring and being mentored: The story of a novice music teacher's success

This qualitative study examined the growth of Jelani, a failing novice teacher who successfully received tenure following his third year of teaching. His progress seemed related to the quality of his relationships with different mentors. An unanticipated factor in Jelani's success was his participation in a university-based program for children, where he served, under supervision, as a mentor for two preservice teachers. In what became a mutually beneficial relationship, Jelani reinforced his new-found knowledge and skills and learned to better describe and assess his own teaching. Among those who worked with Jelani, additional reciprocal mentoring relationships developed.     

黄冈历代名医辈出原因试析——以黄冈五大名医为代表

为弘扬黄冈历代名医以医济世、精勤不倦、广施仁术的崇高精神,以黄冈五大名医为代表,分析其名医辈出的原因,探求其成才与成功的规律。他们胸怀弘志,面对生民疾苦,敢于承担,以救死扶伤为已任,博览群书,精研医技,历尽坎坷而不气馁,救人于水火,不计恩怨,德高技精,堪为楷模。其大医之精诚,对当代职业者的素质培养,具有极其重要的历史意义和现实意义。     

大学文化理念与大学文化建设——大连大学文化理念的解读

大学文化理念是大学文化的核心部分,先进的大学文化理念是大学文化建设的先导。在改革创新的时代背景下,创新大学文化理念就成为新时期大学文化建设的首要任务。根据对现代高等教育的发展趋势和现代教育思想的把握,大连大学先后提出了\"让人人都成功\"、\"让人人都快乐\"的文化理念,努力提炼与打造独树一帜的大学文化。本文从成功与快乐的关系、快乐的含义、如何获得快乐三方面来着重解读连大\"让人人都快乐\"的文化理念。     

美国《成功的基础》评介及其对数学课程改革的启示

美国没有全国统一的数学课程标准与教材,标准的制订与教材的编写都由各州或学区自己来完成.美国数学课程改革的特点有:聚焦代数基础,提前渗透代数概念和思想,寻找平衡点等.《成功的基础》的启示是:应将有关模式内容从低年级开始重视,同时把代数思想以非正式的形式逐步渗透.     

初中物理小组合作学习的研究与尝试

小组合作学习是新课程倡导的三大学习方式之一,小组合作学习在形式上成为有别于传统教学的最明显的特征,与探究性学习一样,合作学习是新课程实现学生学习方式转变的着力点。本文从实际的物理教学需要出发,提出提高教师自身小组合作学习教学技能的几点做法,让小组合作学习在学生知识的获取、能力的培养等方面充分发挥功效。