避暑经济的几个基础性问题探讨

随着气候变暖和城市热岛效应的加剧,避暑旅游资源成为一种稀缺性的新兴资源,避暑经济日益受到关注。但迄今为止,关于避暑经济的内涵、特征、构成等最基础的核心的问题却鲜有触及。为此,本文在系统总结现有避暑经济实践和研究进展的基础上,就上述基础性核心问题进行探讨:一是将避暑经济界定为以气候资源为依托,以避暑旅游活动为基础而展开的一种系统经济模式;二是提出避暑经济具有气候经济、服务经济、生态经济、综合经济和品牌经济五个本质特征;三是提出避暑经济产业体系的三大圈层模式:核心产业层、主体产业层、延伸产业层;四是提出避暑地经济开发的四层次推进理论模型;最后,就我国如何推进避暑经济发展提出相关的政策建议。     

世界体育强国的竞争格局与我国<奥运争光计划>的实施

采用文献资料、数理统计及综合分析法 ,针对第 2 7届奥运会获金牌前 8名国家所获金牌项目进行统计 ,对比分析各个国家竞技体育强项的分布 ,旨在为加强我国奥运项目发展提供依据。结果表明 :我国的传统优势项目再度显示了强大的威力 ,基础大项和水上项目仍是我们的薄弱环节。     

Paving the Olympic Dream: The Politics of the 2007 Pan-American Games in Rio de Janeiro

Abstract

The making of the 2007 Pan-American Games, held in the city of Rio de Janeiro, marked the beginning of the long transformation that this city would undergo in connection to sports mega-events. This paper revisits how the 2007 Pan-American Games were largely produced under the promise that its legacies, particularly the infrastructural ones, could be effectively mobilized in order to strengthen the chances of bringing the Olympics to Brazil for the first time. Whereas this rhetoric has proven somewhat successful in helping the city to secure the right to host the 2016 Olympics, the alleged connection between both events has shown to be much more limited than its proponents had initially advertized. In reality, most of the venues constructed for the Pan-American Games had to be thoroughly renovated for the Olympics, while some of them presented structural problems and/or failed to meet the standards imposed by international sports federations.     

The Development of the Olympic Narrative in Chinese Elite Sport Discourse from Its First Successful Olympic Bid to the Post-Beijing Games Era

Abstract

As a phenomenon exogenous to China, the Olympics have been proactively interpreted in the local context since China’s entry (and subsequent re-entry in 1984) into the Olympic movement. With China’s increasing involvement in promoting three bids to host the Olympic Games, two of which were successful, respectively, in 2001 and 2015, the nature of the discourse of key stakeholders in relation to Chinese elite sport has both reflected and reshaped the meaning of the Games to Chinese elite sport. This paper examines the discursive construction process of the Olympics in the Chinese elite sport system by key stakeholders through analyzing statements of political figures on sport and Olympic phenomena, Chinese elite sport policy documents, and the commentaries of leading Chinese sport academics. The analysis of discourse highlights two main features in the construction of the Games in official accounts during the period under investigation. The development of these two themes reflects the nature of the Chinese Olympic discourse, manifests the political power over the interpretation of the Olympics in Chinese context, and continues to characterize the on-going major themes in Chinese elite sport policy.     

奥林匹克精神与2008年北京人文奥运

获得 2 0 0 8年奥运会承办权以后 ,北京要兑现“新北京 ,新奥运”的口号和“人文奥运”的主题 ,必须在未来的近 7年时间里从以下三个方面展开工作 :一是通过对奥林匹克精神的原典研读、活动阐释与中国国情相结合 ,树立正确的奥林匹克观 ;二是通过对体育活动的哲学分析与文化批判相结合 ,构建科学的体育文化观 ;三是通过发动全民、运用多种手段形成中国奥林匹克文化的动力和保障机制。     

浅谈奥林匹克运动对现代体育思想的影响

笔者认为奥林匹克思想体系不仅对整个奥林匹克运动的形成与发展具有导向作用 ,而且也影响着现代体育思想的形成与发展。笔者运用文献资料法 ,着重从奥林匹克主义 ,奥林匹克宗旨 ,奥林匹克精神角度对现代体育思想产生的影响方面进行了初步的探讨     

IMO中的代数不等式问题研究(Ⅰ)

分析研究了国际数学奥林匹克竞赛中的代数不等式问题,认为:它已成为发展中的奥林匹克数学的重要组成部分.这类问题的解决,体现了人的数学探索能力、创造性思维能力、灵活分析问题与解决问题的能力,实质是融数学机智、数学精神、数学文化、数学气质、数学修养于一体的人的全面发展.     

"人文奥运"理念与我国高校体育人文教育

北京奥运会为我国高校开展体育人文教育提供了很好的平台,“人文奥运”理念是对现代奥林匹克精神的浓缩与升华,是对现代体育人文精神的集中概括,也是高校体育人文教育内容体系的主要内容。高校作为体育文化传播的重要场所,在倡导“人文奥运”理念,推崇体育人文精神,开展体育人文教育方面无疑起到非常重要的作用。     

奥运赞助效果及受众广告意识的变化——基于北京2008年奥运合作伙伴/赞助商广告效果的调查

本研究对北京2008年奥运合作伙伴/赞助商的广告效果进行了调查,发现受众/消费者对合作伙伴/赞助商的总体识别率不高、总体印象变化不大、购买意愿变化不大。这让我们思考,奥运赞助的效果是否还像过去十余年间那般强烈。中国企业不应把品牌的构筑寄托于一次性的时机上,企业对待奥运会之类的重大时机要客观、平和;品牌的影响力在于持之以恒的围绕品牌核心价值进行构筑,重视社会营销手法。     

奥运后备人才信息管理数据库构建的设想

从奥运后备人才信息管理数据库建设的目的和意义出发,阐述了建设该数据库的主要目标、建设原则、组织架构及其特点和作用。