市场主导型发展模式对旅游地居民心理的影响——以云南楚雄彝族自治州黑井镇为例

旅游经济发展模式在一定程度上决定着目的地旅游业发展的趋势,不同旅游经济发展模式下的旅游地发展会出现不同的问题且目的地居民会呈现出不同的心理状态。在对黑井镇居民对于当地旅游业发展的态度与感知等心理进行问卷调查与访谈的基础上,采用SPSS11.0软件对调查数据进行分析,并最终指出市场经济发展模式运作下的黑井镇旅游业在发展中存在的问题及解决的关键。     

东盟国际旅游贸易发展及其政策措施

80年代以来，旅游业在东盟国家经济中一直具有重要的地位。虽然1997年爆发的金融危机、近年来接连发生的美国9．11恐怖袭击、印尼巴厘岛爆炸恐怖事件、SARS等，使其旅游业受到很大影响，旅游贸易有所倒退。但东盟国家采取对旅游市场重新定位、开拓新的旅游市场、开发新旅游资源、加强区域问旅游合作等政策和措施，使其旅游贸易得以恢复和发展。目前东盟国家旅游业已成为世界旅游业发展的一个“亮点”，其未来前景充满希望。     

浙江银发旅游市场拓展的思考

本文从老年人旅游心理入手，分析了我省旅游地开展银发旅游的适宜性：区位适宜、气候适宜、景观适宜。进一步针对目前存在问题提出拓展市场的措施：注重市场观念的转变、加强市场促销的力度、多开发高附加值的旅游产品、加速夕阳红旅游精品项目的构筑。     

‘An ambitious club on a small scale’: the rise of the Royal Isle of Wight Golf Club 1882–1914

In this article, the notable, but forgotten, history of the Royal Isle of Wight Golf Club (RIWGC), founded in 1882, is used to examine the cultural and social shifts that enabled the development of the sport's popularity across late Victorian and Edwardian society in Britain. The club can justifiably be described as notable because for a brief period this small island club was at the centre of developments which helped shape golf during this era and framed its development in the twentieth century. Two archetypally entrepreneurial Victorian gentlemen, Captain Jack Eaton and Charles John Jacobs, were central to the club's success and their endeavours underpinned the club's illustrious status. This paper examines newspaper records, periodicals and local archives to explain how the RIWGC originated and then prospered in tandem with the development of the Isle of Wight as an upmarket holiday destination. Moreover the article shows how the club provided access for both sexes of the English upper middle class to a sport and an environment that delivered the cultural benefits and the social kudos which could be derived from association with a golf club, and particularly one that was one of a select group of ‘Royal’ golf clubs. However, research also demonstrates that the club provided an environment where enterprising and talented men from less privileged backgrounds could seize the opportunity to become famous on the national and even the international stage. Finally it will demonstrate that the RIWGC had a significant role in codifying the rules of golf in the 1880s when the R&A appeared hesitant to take the lead.     

湖北旅游中心地发展状况综合评价及其空间结构系统构建

从旅游产业规模、接待游客人数、旅游收入等方面的实际指标分析，构建城市旅游发展评价的三级指标体系，采用层次分析法（AHP）测算指标权重，用熵技术对权系数进行修正，从而得到相应的区域旅游发展综合评价数据；再结合2005年湖北17个省辖市、县各方面的统计数据进行计算和层次聚类，得出三个层级的旅游中心地：然后分析旅游中心地空间结构系统，提出经营三个旅游中心地、构建三大旅游区的资源空间结构系统优化策略，试图推动湖北省区域旅游业进一步发展：     

中部地区的区域旅游合作研究

随着中部崛起战略的具体实施,旅游业作为中部地区具有比较优势的产业对拉动中部六省经济社会的快速、健康发展具有举足轻重的作用,面对当前经济全球化、区域经济一体化的影响,中部地区开展区域旅游合作将不可避免.本文通过对中部六省间旅游合作的现状、问题及潜力分析,进而探讨中部六省区域旅游合作的发展对策.     

论以德治教的基本内客

以德治教是高校贯彻实施"以德治国"重要思想的具体体现.实施以德治教必须从理论上搞清楚其内涵与外延,主要包括领导体制、主体、核心、难点、根本归宿等问题.     

An examination of motives underlying active sport tourist behavior: a market segmentation approach

The purpose of this study was to develop and evaluate a preliminary sport tourism motivation scale (STMS) that detected unique active sport tourist segments according to their social psychological motives for traveling to a destination to compete in sport. Segments’ conative loyalty were also analyzed to gain a greater understanding of how underlying motives for sport event tourism influences consumers’ behavioral intentions. A convenient sampling approach was used to collect data from 380 athletes participating in the 2014 GoPro Mountain Games in Colorado. In developing the STMS, items derived from previously validated sport and tourism motivation scales were used to reduce and verify a parceled STMS factor structure. Confirmatory Factor Analysis yielded acceptable psychometric properties. Ward’s Hierarchical cluster analysis identified three segments: tourism-oriented, sport tourism enthusiasts, and sport-oriented. The sport tourism enthusiasts, who exhibited favorable valuations on each of the nine STMS factors, demonstrated elevated conative loyalty characteristics above those of the other two segments. Additionally, the STMS was able to explain 30% of the variation in consumers’ conative loyalty with factors, ‘Destination Attributes’ and ‘Competitive Desire’ being the most influential predictors. Overall, the study’s findings may better equip event managers with information necessary to tailor event service elements which may enhance customer satisfaction and lead to greater retention.     

贵州旅游形象新定位

随着旅游业的发展，旅游形象的地位和作用突显出来。贵州省原有的旅游形象定位缺乏个性，应以贵州地理文脉和公众基础这两个基本依据，提出贵州旅游新形象，并设计创造性的旅游形象口号。     

旅游高等职业院校培养目标与办学模式的思考

本文从旅游行业对人才的需求标准，就当前高等旅游职业院校的建设与发展，从培养目标、专业设置、师资队伍建设、“店校联合”的办学模式等方面进行了有建设性的思考。