女性消费心理的顺应性与化妆品商标的翻译

运用维索尔伦的语言顺应论分析化妆品商标的翻译特点,提出化妆品商标的翻译应顺应女性消费者心理。对407个欧美化妆品品牌商标汉译选词、166个中国化妆品品牌商标的英译选词进行统计分析,结果表明化妆品品牌商标翻译时在选词上往往挑选女性消费者喜爱的字眼,采取适当的翻译策略,注重顺应女性消费心理。     

语言学研究与翻译的对接

翻译与语言学从一开始就有着难理难断的情结,本文根据个人理解,从国外翻译的语言学视角介绍入手,从功能语言学、语用学、语言哲学和语料库语言学几方面对中国的翻译理论与翻译的结合问题进行了梳理概括,从主要思想、研究现状、研究评介等方面对国内外目前这一领域的研究进行了介绍概括,以期为翻译理论的语言学研究进一步发展提供依据。     

关联理论及关联翻译理论在口译中的应用探析

口译是一种跨语言、跨文化的动态的双语交际活动.利用关联理论及关联翻译理论的强大解释力阐述口译的过程,分析译员在口译过程中讲话者和受话者的双重角色,并进一步针对译员如何成功塑造其双重角色及改善自身认知环境提出一些有效的建议,如必要的口译预期,谙习文化差异,积累图式知识等,从而使译员能够较充分地发挥其在口译活动中的主观能动作用,这对译员成功地完成口译交际活动将起到积极作用.     

关联理论与跨文化交际会话含义的理解

Sperber ＆ wilson的关联理论将交际看作一种认知活动,试图从人的认知特点和过程山发,揭示交际规律.关联理论使跨文化交际中的语用会话含意推导摆脱了Grice合作原则的束缚,也从认知的角度探讨了礼貌现象,为跨文化交际中话语的理解提供了新的理论依据,有助于解释跨文化语言交际活动中出现的语用失误与交际失败现象.     

初等数论教学改革的实践与思考

结合初等数论教学实践,分析了初等数论课程内容的现状以及教学中所存在的一些问题,相应的针对此课程指出了教学过程中需要注意的几个环节,这些环节的加强有利于学生较好掌握这门课程,培养学生抽象的逻辑思维能力,从而提高教学效果。     

高校思想政治理论课教学的“微”视角创新研究

随着微博、微信、微电影、微公益等＂微＂事物如雨后春笋般纷纷崛起,＂微时代＂正悄然走来。其在给高校思想政治理论课教学带来了诸多亟待解决的新难题的同时,也为创新高校思想政治理论课教学提供了契机。＂微时代＂下高校思想政治理论课教学要重视＂微熏染＂、优化＂微环境＂,要善用微平台、传播微理论,并且要结合新情况努力树立教学新思维,注重学生＂微能力＂的培养,这样才能更好地应对＂微时代＂的挑战,不断增强教学的实效性。     

Conceptualizing curriculum differentiation in higher education: a sociology of knowledge point of view

Sociologists of education rooted in social realism have for more than a decade argued that knowledge matters in education, there are different kinds of knowledge, not all forms of knowledge are equal and that these differentiations have significant implications for curriculum. While this argument has made an important contribution to both theoretical and policy debate, the implications for curriculum have not been sufficiently addressed. In other words, a theory of differentiated knowledge has not translated into an adequate theory of differentiated curriculum. Drawing on Basil Bernstein’s work on knowledge differentiation and Karl Maton’s Legitimation Code Theory, this paper offers an empirically derived emerging framework for conceptualizing differentiated higher education curricula with a particular interest in occupationally and professionally oriented curricula. The framework illuminates the principles underlying curriculum differentiation, thus enabling a richer conversation about epistemological access and progression.     

Relationship maintenance behaviors

Canary, D. J., & Dainton, M. (Eds.) (2003). Maintaining relationships through communication: Relational, contextual, and cultural variations. Mahwah, NJ: Lawrence Erlbaum.     

Public universities and the neoliberal common sense: seven iconoclastic theses

Neoliberalism has utterly failed as a viable model of economic development, yet the politics of culture associated with neoliberalism is still in force, becoming the new common sense shaping the role of government and education. This ‘common sense’ has become an ideology playing a major role in constructing hegemony as moral and intellectual leadership in contemporary societies. Neoliberal globalisation, predicated on the dominance of the market over the state and on deregulatory models of governance, has deeply affected the university in the context of ‘academic capitalism’. The resulting reforms, rationalised as advancing international competitiveness, have affected public universities in four primary areas: efficiency and accountability, accreditation and universalisation, international competitiveness and privatisation. There is also growing resistance to globalisation as top-down-imposed reforms reflected in the public debates about schooling reform, curriculum and instruction, teacher training and school governance. Many question whether neoliberal reforms attempt to limit the effectiveness of universities as sites of contestation of the national and global order and thus undermine the broader goals of education. Neoliberal reforms have limited access and opportunity along class and racial lines, including limiting access to higher education through the imposition of higher tuition and reduced government support to institutions and individuals.     

女性话语权的建构--从福柯的话语理论分析《女勇士》

汤亭亭的小说《女勇士》是当代美国华裔文学的代表作品之一,反映了美国华人尤其是女性在美国社会找寻自身归属的过程中的挣扎与奋斗。文本中的五位女性在男权的压迫和支配下,打破沉默,发出了自己的声音,颠覆男性话语中心。该文将从福柯的话语理论出发,重构“女勇士”这一复杂形象,探讨女性是如何在多种冲突的社会环境中建构话语权,并在失声到发声的过程中于边缘徘徊,举步维艰。