五羊-本田市场营销策略的博弈分析及启示

针对五羊-本田市场营销策略的现状:高品质、高成本、高价格、低利润、市场萎缩,以价格作为切入点,用博弈论中不完全信息静态博弈、不完全信息动态博弈的方法浅析其营销策略的有效性,并得出五羊-本田市场营销策略不妥的结论及对企业在制定营销策略中的启示。     

英文手机短信翻译的格式塔意象再造及审美再现

英文手机短信分为文学体和非文学体两大类。依据接受美学理论,手机短信文本的意义是一种动态生产物,具有开放性和召唤结构。收信人在阅读的具体过程中,通过发挥想象力去填补“空白”,从整体上理解接受原文的信息,在大脑中形成一个格式塔意象。译者在翻译过程中,首先应充分理解、接受原文信息,并进行格式塔意象再造,然后,最大限度地再现短信原文的韵律美、形式美、形象美、修辞美、模糊美和幽默美。     

克拉夫基教学论思想流变及其评价

克拉夫基是德国教学论专家,范例教学理论的集大成者。其教学理论中包含的教养性思想、范例性思想、教学论分析以及批判一建构的教学设计思想等,不仅在理论方面,而且在实践方面,对于我国当代教育教学理论建设具有重要的启示意义。     

ART2网络在民航气象数据库业务系统维护中的应用

基于人工神经网络AKT2的维护经验收集子系统作为民航气象业务维护支持系统的子系统,集故障识别、方法记录等功能于一体,充分发挥了ART2网络边学习边回想、在线学习的优势,为维护经验的收集提供一个强有力的平台。     

灌输理论在思想政治教育中运用的背景支撑及其发展

列宁对灌输理论的形成具有重大理论贡献;灌输理论实质上是一种关于无产阶级革命理论与革命实践关系的理性认识．是思想政治教育的理念与原则;思想政治教育的本质属性和内在规律、当前国内外环境的变化以及社会主义现代化建设的实践等因素是灌输理论在思想政治教育中发挥作用的背景因素,为灌输理论在思想政治教育中的运用提供了坚实的支撑力量。面对新形势,我们的思想政治教育工作必须在继承和发扬优良传统的基础上,通过对灌输理论的内容、形式、主体和客体等方面的系统丰富和发展,促使思想政治教育的创新,提高思想政治教育的实效性。     

经典测量理论与项目反应理论的比较研究

文章通过对经典测量理论和项目反应理论的模型及其假设、主要概念和参数、测量水平等方面进行比较,廓清了两种理论的联系和区别,明确了两种理论的优势和不足,从而为研究者根据测验实践的要求和各个理论的适用条件选择恰当的分析框架提供思路。     

救生艇中的生存：哈丁的南北政治观述评

救生艇理论是加勒特·哈丁（Garrett Hardin）所提出的有关全球环境恶化背景下的南北政治观。哈丁把南北国家（穷国和富国）隐喻为漂流在大海上的救生艇。当穷国的救生艇上的人处于危机状态向富国的救生艇求救时,哈丁认为,最理性的做法就是独自离去,谁也不救。以这个隐喻模型为依据,哈丁围绕南北关系论提出了反援助观,质疑和批评了世界银行的成立和所谓的绿色革命,阐述了执行关门主义移民政策的必要性与合理性。     

Why Don't More Students Major in IS?

The large increases in the number of information systems (IS) majors about 10 years ago have been matched by equally large decreases in IS enrollments over the last few years. This article addresses the question of why students choose any major in general, and why students no longer choose to become an IS major in particular. We used a validated survey instrument and the responses from 163 students to examine this question in detail. Not surprisingly, we found that "genuine interest" in the subject was the most salient factor affecting the decision to major in IS. More surprising were what factors did not appear to influence this decision—for example, the promise of good job salaries, job security, the advice of others, or even the image of those who become IS professionals. Students seem aware that information technology employment opportunities exist; if job and salary issues contribute to choosing majors  other than IS , it is due to the perception of an unfavorable work/salary ratio for our field rather than one of job security or availability. That is, the amount of work to get an IS degree (the perception of harder-than-average courses) combined with (for many students) the perception of an undesirable amount of continuous training to keep an IS career just do not seem to balance with salary levels. These findings have important implications for the recruiting efforts of IS faculty seeking to attract more IS majors.     

“I Can Air My Feelings Instead of Eating Them”: Blogging as Social Support for the Morbidly Obese

The morbidly obese, defined as people who are 100 pounds or more overweight, are the fastest growing population among the obese. They often live with health risks, face discrimination, and lack traditional social support. This article explores the use of weight loss blogs by the morbidly obese (N = 50) and argues that blogging provides invaluable computer-mediated social support for them in four ways: (a) it allows for empathy; (b) it ensures accountability to others; (c) it provides venting and advice seeking; and (d) it shares validation of the weight loss experience. Additionally, the article argues that social support scholars must move beyond chat rooms and message boards as media and explore more media-rich environments such as blogging and social networks.     

马克思主义在中国的飞跃

马克思主义是指导无产阶级进行社会主义革命的理论武器,它和各国实际和时代特征相结合,不断丰富发展,才能发挥它的指导作用.中国的马克思主义者将马克思主义的一般原理和中国的国情和时代特征相结合,形成了关于中国革命和建设实践的科学理论体系--毛泽东思想,及如何建设有中国特色的社会主义理论--邓小平理论和"三个代表"重要思想,体现出其与时俱进的理论品质,表明了马克思主义在中国获得了飞跃和发展.