Using Company Blogs to Win over Decision Makers

Company blogs offer publishers a media platform to build online communities around issues of interest to customers and prospects. Web 2.0 represents the fundamental shift from “old” marketing where publishers engaged in one-directional push messaging and “new” marketing where customers and prospects are also creators of content and key messages in response to their individual experiences. Whether companies decide to participate in the online conversation or not, they and their products are being discussed. To maintain credibility and support their brands, publishers must engage their audiences online. Creating a company blog as the centerpiece of a Social Media strategy can be a meaningful investment in a publisher’s longevity.     

城市社区卫生服务中存在的问题及对策探究

公共卫生服务作为关系人民健康的基础事业,在提高人民生活质量、推动社会发展方面有重要意义。城市社区作为居民生活的重要部分,做好公共卫生医疗服务工作是非常必要的。本文通过探讨目前城市社区卫生服务中存在的问题,对完善社区卫生服务管理提出解决措施,希望为更好地促进城市社区卫生服务管理体系提供一定的借鉴。     

Indigenous Knowledges and native science as partners: a rejoinder

In this response to commentators on our article entitled, How might Native science inform “informal science learning”?, we offer elaboration on the role of Indigenous Knowledges (IK) in informing Native Science. In the response, we argue that IK is not only pertinent to the conversation of Native Science, but that it is a necessary piece in the conversation. Rather than addressing the commentaries directly, we attempt to point to the ways that the commentaries support and challenge our original arguments.     

The educational-cultural edge: A participative learning environment for co-emergence of personal and institutional growth

The paper addresses the failure of the Professional Development Schools movement in bridging the cultural gap, existing between schools and academic institutions. A model, based on the ‘ecological edge’, is suggested. It is believed that this metaphor has a higher potential for constructing collaborative communities because of the unique nature of ecological edges as environments of growth and change. The paper describes an edge community that was constructed between a school and a teacher education program, the new grounded understandings and knowledge that emerged within this community and the diffusion of these to the core institutions. The concept of boundary objects is suggested as the medium through which new understandings are promoted.     

How L.A.T.E. it was, how L.A.T.E.

The London Association for the Teaching of English is a subject group that was founded in 1947 to ‘provide a live forum for the exchange of ideas, and to undertake the practical study of problems connected with the teaching of English’. The early history of this Association, its influence on the development of English pedagogy and practice is the subject of my current PhD research. Within this work are key questions about the nature of subject English, the curriculum, and the ways in which members of a subject community work together to effect change. This article gives some background to the research project, and begins to point towards some potentially important questions about the subject and ways of working together. After two decades of top down, centralised government initiatives around English pedagogy, curriculum and assessment, and teachers’ professional development, these questions are worth addressing.     

规范社会用字 提高城市品位——郴州城区公共场所不规范用字现象调查

城市社会用字不规范现象是一个普遍性的问题,正确认识并努力解决这一问题,对于树立城市良好形象具有重要意义。郴州城区公共场所不规范用字现象,对语言本身及语言环境造成了较大破坏,产生了负面影响。因此,应引起重视,加强管理,做好教育和引导工作。     

Transforming Schools in Low-Resourced Communities into Enabling Environments by Adjusting the Curriculum

Abstract

Low-resourced communities across the world face chronic and cumulative adversity that often lacks clear solutions. This adversity manifests itself in various institutions including schools. Professional resources to address this adversity, for example, bullying, poor academic performance, teenage pregnancy, inclusivity, in low-resourced communities, and elsewhere, are insufficient or undermine community partnerships by being highly individualised and disenabling. In this article, the author argues that so far interventions to close the achievement gap in dysfunctional schools have not been at the curriculum level. To address this gap, he proposes the use of the relationship-resourced resilience (RRR) model developed by Liesel Ebersöhn as generative theory. The theory posits that disadvantaged communities can make a difference if the curriculum is sufficiently flexible to accommodate community partnerships. In this article, he argues for a flexible curriculum that accommodates members of the community and teachers as co-creators of knowledge rather than mere transmitters and customers of knowledge.     

Return to Babel: Emergent Diversity, Digital Resources, and Local Knowledge

Information system research that recognizes, supports, and enables access of diverse knowledge communities online has become a major concern. Of particular concern is how these digital resources can support and preserve local identities and promote grass-roots involvement in creating the infrastructure of devolved governance. The aim of this article is to expose some of the conceptual obstacles to programs of devolved and local knowledge resources, and to provide an account of agency that recognizes that online communities, and community identity, are essential for eliciting, managing, and sharing local knowledges. Further, this article demonstrates how the implications of these issues impact institutions for managing knowledge that may be extended to all sorts of knowledge communities.     

The micro-determinants of meso-level learning and innovation: evidence from a Chilean wine cluster

Most analyses of the relationship between spatial clustering and the technological learning of firms have emphasised the influence of the former on the latter, and have focused on intra-cluster learning as the driver of innovative performance. This paper reverses those perspectives. It examines the influence of individual firms’ absorptive capacities on both the functioning of the intra-cluster knowledge system and its interconnection with extra-cluster knowledge. It applies social network analysis to identify different cognitive roles played by cluster firms and the overall structure of the knowledge system of a wine cluster in Chile. The results show that knowledge is not diffused evenly ‘in the air’, but flows within a core group of firms characterised by advanced absorptive capacities. Firms’ different cognitive roles include some—as in the case of technological gatekeepers—that contribute actively to the acquisition, creation and diffusion of knowledge. Others remain cognitively isolated from the cluster, though in some cases strongly linked to extra-cluster knowledge. Possible implications for policy are noted.     

Engaging Pre-Service Teachers in Multinational, Multi-Campus Scientific and Mathematical Inquiry

Pre-service teachers from Texas and Indiana in the United States and from Queensland, Australia, observed the Moon for a semester and compared and contrasted their findings in asynchronous Internet discussion groups. The 188 pre-service teachers were required to conduct inquiry investigations for their methods coursework which included an initial Moon observation assignment, an Internet Moon discussion, and a final project. The Moon context was chosen for its motivating capability, its inherent interdisciplinary makeup, its inclusion in the National Science Education Standards, and its ability to be viewed worldwide. This study was of a mixed method research design and involved pre-service teachers’ journals, summative reflections, Internet discussions, final projects, and the Lunar Phases Concept Inventory (LPCI). Analysis of the qualitative data was conducted through the exploration of patterns and themes that illustrated pre-service teachers’ conceptual development, and the LPCI was administered as a pre/post assessment. We found that our project led to increased knowledge concerning the mathematics and science involved with understanding the Moon and its phases. We also found that it was beneficial to have Internet discussions with pre-service teachers from around the world, but it was not without its problems (e.g., coordinating schedules and lack of participation by some participants). We discovered that pre-service teachers’ exposure to the new uses of technology for teaching and learning did not necessarily translate to their planning to adopt similar techniques in their own classrooms.