Business communication as cultural text: Exchange and feedback of promotional video clips

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.     

基于Visual Basic.net软件开发风电机组监控系统人机界面

提出并研究了一种以Visual Basic.net编程软件为平台,与PLC控制器建立通讯连接以开发风力发电机组监控系统人机界面软件的实现方法,充分利用了Visual Basic.net的强大的可视性功能。研究应用表明,Visual Basic.net编程软件平台为风机人机界面软件的开发提供了有效的新途径。     

地方政府网络舆情应对能力评价及提升路径研究

[目的/意义] 探讨不同因素组合对地方政府网络舆情应对能力的影响,帮助政府化解网络舆情危机,提高政府公信力。[方法/过程] 选取东部和中部16个省份作为案例,采用数据包络分析（DEA）与定性比较分析（QCA）相结合的混合方法,基于投入-产出的视角,选取传播能力、互动程度、服务水平、应对能动性、公众满意度5个维度的指标,从高综合能力和低综合能力2个角度探析地方政府网络舆情应对能力的提升路径。[结果/结论] 高应对能动性是高综合能力实现的必要条件,在保持高应对能动性的前提下,提高互动程度或者服务水平,都能有效地提高地方政府网络舆情的应对能力;低公众满意度是低综合能力实现的必要条件,在保持低公众满意度的前提下,即使政府提高服务水平,也只会带来相反的结果;政府保持低传播能力、低互动程度、低公众满意度的情况下,必然会带来地方政府网络舆情应对能力的降低。     

《老子》中的“吾”“我”指代辨析

本文以《老子》为语料,对其中第一人称代词"吾"和"我"从句法功能和指代意义两方面进行辨析,并进一步讨论了"吾"与"我"在《老子》中共存的意义。"吾"在《老子》中可以做主语和定语,"我"可以做主语、定语和宾语;"我"是得道之人,是圣人,"吾"是未得道之人,是"道"的追求者;"吾""我"共存清晰地展示了"道"是"德"的目标和归宿,"德"是"道"的实践和追求。     

基于OpenGL的三维地形可视化原理与实现

OpenGL是当今业界最为广泛使用的三维图形技术标准.本文以模拟三维地形数据为基础,针对地理信息区域的三维地形可视化,探讨了在Visual Basic环境下实现三维地形的模拟以及三维可视化的原理和方法,并给出了部分相关的实现代码.     

多媒体计算机房综合控制系统设计与实现

基于VB和单片机设计实现了多媒体计算机房综合控制系统。该系统可控制学生机的批量开启、关闭和重启,可发送即时短消息并支持通过遥控器演示PPT课件。该系统使用简便,响应迅速,既能帮助管理员完成繁复的工作,提高机房的管理效率和水平,又能帮助教师充分利用多媒体教学资源开展教学活动,提升教学效果。     

基于协同表示的目标跟踪算法

提出一种基于协同表示的新的目标跟踪算法.在贝叶斯框架下,采用基于重构误差的观测似然函数和考虑遮挡的模型更新机制设计一个鲁棒的跟踪器.用l₁范数来建模重构误差以更好地容忍奇异值,同时用协同表示对编码系数进行约束.实验结果表明,和其他算法相比,本文算法能够战胜遮挡、尺度变化、光照变化、背景混乱等干扰因素,具有较高的准确度和鲁棒性.     

用VB构建INTERNET的应用

发展Intemet技术为编程人员提供了更广泛的施展身手的空间.早先"Intemet应用程序"这个词只是指一些用FTP协议下载文件或浏览HTML页面的工具,如今使用Visual Basic,不仅可为Internet开发应用程序,还可把Internet技术作为一部分融入大型的解决方案中.     

‘He is the Vagabond that Hath No Habitation in the Lord’: The Representation of Quakerism as Vagrancy in Interregnum England,c. 1650–1660

This article examines the printed representation, and prosecutorial characterisation, of the movements, actions and motivations of early Quakers as vagrant. It argues that the prevalence and power of representing (and subsequently treating) early Quakers as vagrants is an understudied aspect of the social and cultural history of the Society of Friends, particularly in Interregnum England. As evidence, it interrogates a furious pamphlet debate between mid-century religious writers and preachers, who devoted much time and ink to painting Quakers as mendacious vagabonds, and Quaker ‘First Publishers’, who responded at length and in a striking way to these accusations. The article concludes that these images of Quakerism as a form of ‘spiritual vagrancy’ created historically significant echoes in English and Atlantic culture.     

A comparison of visual search strategies of elite and non-elite tennis players through cluster analysis

Considerable research has documented that successful performance in interceptive tasks (such as return of serve in tennis) is based on the performers’ capability to capture appropriate anticipatory information prior to the flight path of the approaching object. Athletes of higher skill tend to fixate on different locations in the playing environment prior to initiation of a skill than their lesser skilled counterparts. The purpose of this study was to examine visual search behaviour strategies of elite (world ranked) tennis players and non-ranked competitive tennis players (n = 43) utilising cluster analysis. The results of hierarchical (Ward’s method) and nonhierarchical (k means) cluster analyses revealed three different clusters. The clustering method distinguished visual behaviour of high, middle-and low-ranked players. Specifically, high-ranked players demonstrated longer mean fixation duration and lower variation of visual search than middle-and low-ranked players. In conclusion, the results demonstrated that cluster analysis is a useful tool for detecting and analysing the areas of interest for use in experimental analysis of expertise and to distinguish visual search variables among participants’.