Web Site Usability with Remote Users

ABSTRACT

Incorporating usability into any Web site creation or redesign is essential. Capturing the perspective of the user makes the site more efficient and effective for the people who will actually be using it. There are a number of usability techniques and several can be incorporated in a study of remote users. The purpose of this paper is to provide an overview of how the traditional usability techniques of focus groups and formal usability studies can be extended to studies involving off-campus users.     

Measuring Effectiveness in a Virtual Library

Measuring quality of service in academic libraries traditionally includes quantifiable data such as collection size, staff counts, circulation numbers, reference service statistics, qualitative analyses of customer satisfaction, shelving accuracy, and building comfort. In the libraries of the third millennium, virtual worlds, Web content and remote customer populations mean that traditional measures of quality service are no longer complete. Applying methods to quantify effectiveness is vital to future success, and is a necessary precursor to examining quality of service. This case study of a small, virtual academic library, created to serve a non-traditional student population, faculty, and community, illustrates the use of measures such as the saturation rate of student population, the percentage of bibliographic sessions and orientations compared to number of courses offered, and Web site traffic patterns. As library services are affected by factors such as self-sufficient customers, declining physical collections, staff cuts, and increases in virtual traffic, all types of academic libraries may find it useful to implement the relatively uncomplicated data analysis explored in this article, in addition to established methodologies.     

A Review of “Research within the Disciplines: Foundations for Reference and Library Instruction”

Usability testing has become a routine way for many libraries to ensure that their Web presence is user-friendly and accessible. At the same time, popular subject guide creation systems, such as LibGuides, decentralize Web content creation and put authorship into the hands of librarians who may not be trained in user-centered design principles. At Metropolitan State University, researchers performed usability testing on LibGuides in order to see how patrons interact with guides. Researchers completed two rounds of usability testing on a total of ten students, one alumnus, and one community patron. The results indicate that patrons struggled most when encountering jargon, inconsistent language, and visual clutter. Based on their findings, researchers recommend ongoing usability testing of subject guides as well as the creation of a style guide to help librarians create usable, accessible guides.     

Card-Sorting Usability Tests of the WMU Libraries’ Web Site

ABSTRACT

This article describes the card-sorting techniques used by several academic libraries, reports and discusses the results of card-sorting usability tests of the Western Michigan University Libraries’ Web site, and reveals how the WMU libraries incorporated the findings into a new Web site redesign, setting the design direction early on. The article briefly describes open and closed card-sorting techniques and quantitative and qualitative methods of analyzing data commonly used in computer and library science fields. Findings from this study allowed the library design team to vastly improve its initial redesign decisions for a new Web site tabbed navigation system. Card sorting not only helped the design team validate its redesign decisions, but it also opened the WMU libraries to outside innovation, inviting Web site visitors to redesign the Web site free from the libraries’ influence. The simple and inexpensive techniques used here may be useful to any Web librarian or design team embarking upon redesign and usability testing of their own sites and interested in building a more compelling, insightful Web site.     

Toward a Usable Academic Library Web Site: A Case Study of Tried and Tested Usability Practices

Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management.     

Conversations with Web Site Users: Using Focus Groups to Open Discussion and Improve User Experience

ABSTRACT

User feedback on Web site design can be vital to understanding what issues library users may encounter when visiting a Web site, but obtaining this feedback can be time consuming, difficult to structure, and expensive. In past years, staff working on the Cal Poly Pomona University Library Web site collected user feedback from surveys and usability testing. This team was interested in acquiring a more basic understanding of how users interact with the Web in general, whether for research or other purposes, and how such experiences could inform design decisions. This article will discuss what focus groups are, why libraries should consider conducting focus groups for Web site testing and development, how focus groups can complement usability testing, and if focus groups are worth the time and effort. Results from focus group sessions will also be shared and discussed including information that fueled design decisions and benefits that participants gained from the experience.     

Mobile Web Site Ease of Use: An Analysis of Orbis Cascade Alliance Member Web Sites

ABSTRACT

This article analyzes 37 Orbis Cascade Alliance members' Web sites to determine ease of use across mobile devices. Based on that analysis and a literature review, guidance is provided on how libraries' mobile Web sites may be improved. Web sites were examined to determine ease of locating frequently accessed resources on mobile devices that were identified in the literature: contact information, hours, databases, library accounts, and search boxes. Scalability of Web sites on mobile devices was also evaluated and was found to be non-existent in nearly a quarter of examined libraries. Areas for consideration and improvement are presented across Orbis Cascade Alliance libraries that can easily be applied globally.     

“Don’t Be a Sucker!”-the Mathematics of Gambling

Although the Internet has been touted as a boon to social studies education, little research exists that documents the impact of using it as a contextualizing tool for analyzing primary sources and developing Web sites on high school students' achievement. In this article, the authors address both issues by using a quasi-experimental design to measure impact on student achievement. However, there was no appreciable difference in student achievement, and the provided assignment and amount of content that students were expected to learn in the unit of study may have hindered higher-order thinking. The authors discuss the implications of these findings.     

Untangling the Net

Abstract

The importance of computer training in social work education will continue to increase as the profession becomes more globalized and technological. It is the authors' premise that social work education must include the integration of training in computer technology. One resource available to educators is the Internet. The world wide web contains a vast amount of information on policy and social issues. This article discusses the use of web based learning exercises to simultaneously teach social policy and enhance student computer skills. Two learning exercises are presented which are designed for use in social work policy courses. The authors present their teaching experiences and provide suggestions on using this approach in the classroom environment. Information on resources and useful URL's for policy research is included in the discussion.     

Data Mining for Web Site Evaluation

Abstract

This paper evaluates the actual use of a course Website by graduate social work students. The study utilized data mining techniques to discover meaningful trends by using the data from server logs. The course Website was accessed 24,730 times by all 49 graduate students during a semester. The students utilized the course Website 23 hours a day, 7 days a week, day and night, evening hours, and weekends. The most popular area was the course documents area and the least popular was the student area. Study findings have implications for distance learning in higher education.