浅谈电子技术实验教学改革

针对提高学员的3种能力进行电子技术实验的教学改革,根据实验教改的设计思路,介绍了实验教改的实施方案及实施过程,可以充分发挥学员的潜能,培养学员的创新能力。     

Segmenting the audience of a cause-related marketing viral campaign

This paper analyses the attitudinal effect of a cause-related marketing campaign which becomes viral through social networks. This attitudinal response is observed in three Internet user segments with different affinity levels: i) strong (familiar with the sponsoring brand and the promoted cause); ii) intermediate (familiar with the brand or the cause); and iii) weak (without previous experiences of either the brand or the social cause). To develop our experiment, 360 Internet surfers agree to participate. Their attitudes were measured before and after the showing of a viral spot in which a pet food brand encourages pet adoption. Our results show that a viral campaign works perfectly for the strong-affinity segment and adequately for the week affinity segment. On the contrary, this viral campaign leaves the intermediate-affinity segment indifferent.     

Divergent production in gifted adolescents using timed vs. untimed stimuli with creative prompting

Although creativity and expertise are related, they are nonetheless very different things. Expertise does not usually require creativity, but creativity generally does require a certain level of expertise. There are similarities in the relationships of both expertise and creativity to domains, however. Research has shown that just as expertise in one domain does not predict expertise in other, unrelated domains, creativity in one domain does not predict creativity in other, unrelated domains. People may be expert, and people may be creative, in many domains, or they may be expert, or creative, in few domains or none at all, and one cannot simply transfer expertise, or creativity, from one domain to another, unrelated domain. The domain specificity of creativity matters crucially for creativity training, creativity assessment, creativity research, and creativity theory. The domain specificity of creativity also means that interdisciplinary thinking, interdisciplinary collaboration, and interdisciplinary creativity are even more important than one would assume if creativity were domain general.     

英语广告汉译的审美视角

英语广告汉译应在切合原文内容的基础上,以汉语生态为观照,用通俗的文字、简洁的句式再现英语广告的商品信息,重塑英语广告的审美构成,使汉译广告贴近乃至契合英语广告的审美价值,成为商品诉求与语言魅力的有机结合体。     

试论课堂教学与学生创新素质的培养

课堂教学从导入艺术性，提问的艺术性、教学方法、组织课堂的艺术性、课堂教具辅助教学、因材施教方面，培养学生探索、好奇、质疑、兴趣、想象、思维观察能力和个性发展等创新素质。     

"与时俱进"的时代意义

“与时俱进”作为党的思想路线的重要内容,具有重要的时代意义：它体现了社会主体一种积极进取的精神状态;深化了对科学发展观的认识;进一步强调了创新的理念和思想方法。     

高校思想政治理论课新课程改革的理论与实践

从理论研究与实践两个角度对高校思想政治理论课新课程改革的政治背景加以回顾，探讨全面把握新课程的新体系、新思路和新要求，并结合具体实践对如何实施好思想政治理论课提出了看法。     

试论艺术教育新理念

传统的艺术教育理念认为,艺术教育主要是培养人的综合艺术能力。随着时代的发展,这一传统理念已不适应艺术发展的需求。新理念认为:在培养人的综合艺术能力的同时,还应培养人们的整合创新、开拓贯通和跨域转换的多种能力,以促进人的全面发展。     

高等学校培养高层次创新人才的探索

创新人才的本质特征是创造性，创新人才还具有其独特的人格特征及个性心理结构。高等学校为了培养和造就大批高层次创新人才，就必须以创新为核心目标，进行整体、系统和综合的改革：转变教育思想和观念；改革课程体系：突出大学生创新能力的培养；创设有利于大学生创造性发展的学习环境；塑造大学生的创造性人格；增强高校教师的创新精神，提高高校教师自身的创新能力。     

高师数学教学中如何实施素质教育的几点探讨

本简述数学素质教训在素质教育中的作用及实施素质教育进行的五种转变。