从广告引发的艺术思考——艺术“终结”后的艺术可能

对于广告是不是艺术，人们一般都很难有统一的看法。广告的商业本质使其与艺术之间存在着一条难以逾越的鸿沟。但是当代艺术已经发生了很大的改变，我们不能再用传统艺术的标准来衡量当代艺术。艺术在走向生活化，走向生活化的艺术应该接纳广告。     

中国近代史研究需要创新

经过20世纪初期以来几代学的努力开拓和辛勤耕耘,中国近代史学科已经取得丰硕的学术成果。史学界对中国近代史的研究无论其深度还是广度,都超过对史学其他学科的研究,几乎所有当代名历史学家都曾涉猎过近代史研究领域。可以这样说,近代史学科的框架、体系、基本内容和研究理论已经基本成熟。但就目前而言,近代史学研究似乎处于停滞状态,以至于出现某种危机。这种情况已经引起近代史学界的重视。一个基本思路是：近代史学科体系和近代史研究理论需要创新,各专门史研究需要创新,对具体事件和人物的研究也需要创新。     

品牌延伸研究:回顾与展望

本文从消费者如何评价品牌延伸、品牌延伸对原易牌、对广告和市场效率产生何种影响、企业怎样选择品牌延伸的进入时机等方面，对西方学术界在品牌延伸领域的研究作了较系统的回顾。在此基础上，作者提出了该领域未来的主要研究方向。     

农业科技期刊广告的问题与对策研究

乡村振兴战略给农业科技期刊发展带来了机遇,但是作为农业科技期刊重要组成部分的广告,在史上最严广告法实施的情境下,仍存在着违犯广告法现象,以及广告词语表述规范性、广告版面设计和体验等方面也存在问题。这些问题的存在,不利于农业科技期刊的良性发展。对此,本文提出了农业科技期刊需要坚持不断学习相关的法律、法规,规范广告审查标准,完善与广告客户的沟通机制以及优化广告创新形式等对策,以期解决农业科技期刊广告存在的问题。     

对"陌生化"的概念理解及扩容尝试

文章在对俄国形式主义的"陌生化"概念进行阐释的基础上尝试对其进行扩容,使其延伸至语言之外的领域,得以解释文学史嬗变更迭的原因.并且,本文对形式主义的思想局限略作评述,以论证对该概念的扩容根据及其合理性.     

房地产广告文案创作与消费者接受心理

消费者接受心理是影响房地产广告文案创作水平的重要因素之一,广告设计师通常要结合目标消费群体的心理特点来进行广告文案的创作.房地产广告文案的创作与消费者接受心理之间有其特殊的内在规律.第一,别墅类房地产广告个性化趋势明显,广告与接受的相关性将更多地取决于个体因素;第二,公寓类房地产广告将进入中产化时代,消费群体的拓展将带来广告的规模效应,这恰恰与别墅类广告趋势相反,广告与消费者接受心理的相关性将更可测,更多地取决于群体因素.房地产广告的文案创作恰恰就是需要科学分析消费者接受心理,把握房地产广告之诉求趋势,以资提升房地产广告文案实施的目标性和有效性.     

Developing ‘active citizens’: Arts Award,creativity and impact

Creativity has become the new watchword in UK academic and policy circles. Within this context, policy discussions about the arts and their impact emphasise economic benefits over educational value, drawing clear distinctions between quantifiable or ‘hard’ measures of impact and those described as ‘soft’, less tangible and lacking a strong evidence base. Departing from the binary logics often underpinning notions of arts impacts, this article is novel in exploring the entwined relationship between impacts seen as ‘hard’ and ‘soft’. We draw on research examining the links between arts education and young people's future trajectories and use the concept of ‘active citizenship’ to show how informal, softer skills fostered through creative learning are an important part of citizenship-making for some young people. Participants’ accounts show how improvements in soft skills can give young people opportunities for agency, which shape progression pathways leading to measurable change. This finding is directly relevant in the context of evaluations of arts impacts in the UK and abroad, and should encourage further examination of the impact of creative learning on transfer of skills as well as policy developments in this area.     

只要中国人真正骄傲起来,就必定会有大师

骄傲并不是不需要的东西。我们既需要谦虚,也需要骄傲,看重自己与尊重他人完全可以并存。但骄傲和谦虚都是有前提的,即应当有值得骄傲和谦虚的东西。骄傲并不容易,它是一种心态、品格,是一种自我评价,一种高度的自信。骄傲或高度的自信对于创造是最重要的心理品质。贬抑这种品质,或者使人丧失了这种品质,创造力就会低下。一个让人骄傲的社会将更加先进。教育肩负让人骄傲的使命,自信是教师送给学生的最珍贵的礼物。只要中国人有充分的自由,只要中国人有更充分的自信,只要中国人有更充分的展现机会,只要中国社会更能容纳骄傲,中国的大师就一定会出现。     

Critical Thinking and Community Engagement through Artistic Actions

In a society that strives for sustainability it is important to observe and value different forms of knowledge. Creating art is not a meaningless exercise. Instead, one might say that works of art serve as a window that interprets the world. In the article it is argued that artistic actions can offer a combination of critical and creative thinking reflecting on the types of knowledge and experience that count as valuable for sustainable communities. The article reflects on the participatory installation Colours of Rovaniemi and how ABER was used in the creation process. The methodology focused on the transformative power of community engagement when creating artistic actions that engage with sustainability. The installation provoked critical thinking and encouraged the participants to take a stand on the issues discussed. Artworks of this kind are well suited to help us understand the issues we face regarding sustainability. The work raised questions of who we are, what we prioritise in our lives. It initiated discussion of the connection between man and nature, attitudes, values and national self‐identity, challenging the participants’ perspectives.     

谈广告中常见的逻辑问题

广告需要创意,但创意无论多么新奇也不能违反逻辑。但是现今媒体上听到、看到的广告却充斥着大量的逻辑错误,给公众一种误导:似乎广告是可以脱离逻辑的一种特殊语言形式。文章通过分析几个广告案例揭示其中常见的逻辑错误。