论Sneaker文化与体育用品品牌推广的营销战略

体育营销是一种战略,是依托于体育活动,将产品与体育结合,把体育文化与品牌文化相融合以形成特有企业文化的系统工程。体育用品厂商对Sneaker文化的重视与大力发展的营销战略,是推动Sneaker文化发展的一大重要因素。     

Product Owners at Hesburgh Libraries: Increasing Stakeholder Engagement and Accountability through Continuous Organizational Enhancement

Abstract

The hierarchical decision making structure of academic libraries and consequently established cultural norms can affect the implementation of project management, hindering effective stakeholder engagement and ongoing ownership of and accountability for library products and services. The Hesburgh Libraries at the University of Notre Dame offers a strategy for navigating structural issues which emphasizes making incremental organizational changes that empower agile decision making responsive to stakeholder demands at appropriate levels. This study, a discussion of the Libraries’ experience, focuses on the implementation of one specific role designed to improve the development and maintenance of library products and services, the product owner.     

Problems Frustrating China's College English Writing

l.Introduction"Writingisconcerned,ontheonehandwiththedefinitionandredefinition,creationandre-creationoftheself,others,theworld,aprocesswhichwemaycallrenectionlandontheotherhand,withcommunicationwithothers,aprocesswhichwecalltransmission.~FromWilkinson'sdefinitionofwritingwecanseethatwritingis,firstofall,aprocessduringwhichawriterwiritesfOraparticularobjectview'onIyinthiswaycanwritingberegardedwiththeemphasison"communicativeskills".Inthesecond1anguagecontext,suchasthe8ituationinChinawhereEngl…     

事件营销在体育用品业中的运用

分析了事件营销在体育用品业中的运用特点及趋势,提出我国体育用品企业运用事件营销实现名牌策略的途径及方法:选择适当时机、适当方式切入事件;准确发现品牌与事件的最佳结合点;目标受众要有清晰的定位;多种传播手段协调作战;事件营销要有创意。     

新疆农资企业营销现状分析

针对新疆地域广阔,南、北疆的农作物种植结构不同、病虫草害发生情况各异以及农户用药习惯千差万别的特点,为新疆的农资企业营销带来挑战。根据新疆农资市场发展的新形势,结合当前新疆农资市场及企业的实际情况,对新疆农资企业营销现状进行分析,并提出建议。     

论我国产品责任惩罚性赔偿制度之完善

我国《侵权责任法》在产品责任领域规定了惩罚性赔偿制度,然而还存在不足之处。惩罚性赔偿制度的适用条件过于严格,而赔偿数额又缺乏可操作性的规定,这将影响此制度的价值。文章探讨了该制度的适用范围,和惩罚性赔偿数额确定可操作性的标准。     

基于专利文本中产品关联关系的产业技术链构建与实证研究——以锂离子电池产业为例

[目的 /意义]构建完整、清晰的产业链是我国宏观调控产业战略的基础,其对于增强我国关键领域产业链、供应链自主可控能力具有重要意义。[方法 /过程]从专利数据出发,基于规则和语法挖掘专利文本中蕴含的产品关联关系,从而构建产业技术链中要素的上下位关系,并借助可视化软件和图数据库构建与存储产业技术链图谱。[结果 /结论 ]该方法可构建产业技术链结构,实现动态监测,及时发现产业链中的技术（产品）新动向。以锂离子电池为例实证该方法下的产业技术链构建效果,通过文献调研和专家意见,初步验证方法的可行性。该方法适用不同产业的产业链动态构建。     

What influences transfer of training in an African agricultural research network?

Purpose: This study determined the extent to which transfer of training among trainees from national partners of an international bean research network in Africa was perceived to have taken place; including determining the factors that predicted transfer of training back to the job. Methodology/approach: Online data collection using the Learning Transfer Systems Inventory (LTSI) from 139 respondents was made and analyzed using bivariate correlations and hierarchical multiple regression. Findings: An average of 75% of the training skills were perceived as transferred. ‘Personal capacity’ significantly predicted transfer, while ‘motivation to transfer’, ‘transfer design’, ‘supervisor’, and ‘peer support’ positively correlated with training transfer. Theoretical implications: The LTSI factors remain relevant explanations for training transfer with in African agricultural research and development organizations. Certain work environments are likely to have new factors such as ‘Supervisor and peer’ support which operated as one explanatory factor for training transfer, revealed the closeness of supervisors and peers in agricultural research and development settings. Practical implications: The international agricultural research network needs to consider the trainees’ ability to transfer new training given workload-related hindrances. Originality/value: The applicability of the LTSI for international agencies that conduct training for agricultural research and development in Africa has been tested. Such institutions need policies that enhance trainee capacity to transfer training to the work place.     

经济全球化背景下两岸农业合作问题研究

在经济全球化的背景下,加强区域经济合作已成为很多国家和地区提高区域竞争力的重要手段。大陆与台湾一水相连、同根共祖、资源互补,具有良好而坚实的合作基础。从农业合作的视角,分析两岸产业合作的背景和意义,在此基础上,对大陆与台湾农业合作的可行性、现状及面临的挑战加以梳理,提出当前和今后一段时间内深化两岸农业合作的对策建议。