科研人员持续自存储行为实证研究

科研人员是自存储发展过程中的主体力量与关键因素,科研人员是否愿意持续将研究成果提交给自存储平台从根本上影响自存储资源建设成效。文章以期望确认模型为代表的信息技术/系统用户持续使用理论为基础,结合自存储特点,构建科研人员持续自存储行为的理论模型,据此开展调查分析。结果表明,满意度、期望确认程度、自存储理念、自存储绩效、平台质量、促成因素以及感知风险等对科研人员的持续自存储行为产生显著影响。文章提出构建多元化协同发展机制、加强自存储资源质量控制、建立政策保障机制与版权管理机制等发展策略。     

《古诗十九首》的前景化设置与交际意图

前景化在文学语用学和篇章分析中,是指在具体的篇章中相对突出某个成分,好比在背景上突显出一个人物轮廓。《古诗十九首》中的前景化设置表现为诗歌的作者反复凸显“游子”和“思妇”的形象,将这两类形象置于诗歌中最引人注目的位置,以此实现自己追求仕途和渴盼爱情的交际意图。     

论公示语文本规范化及其交际翻译原则

探讨了现代公示语的文本规范化问题,及其文本属性和应用功能,并以交际翻译原则为理论依托,阐释了公示语英译问题诸方面,认为翻译公示语应首先追问原文规范化程度如何,只有将其与翻译策略研究同时并举,才有利于公示语双语化实现其原本交际功能和意图。     

If you Build it,They Won’t Come: What Motivates Employees to Create and Share Tagged Content: A Theoretical Model and Empirical Validation

The purpose of this paper is to investigate factors influencing employees’ knowledge-sharing behavior on social tagging supported systems. Using the strong theoretical background of the well-known technology acceptance model (TAM), this paper proposes and empirically validates a model that fits the social and technical nature of social tagging tools within the public sector. The analyses in this paper were based on data collected from a large survey of more than 480 respondents working for two public organizations in the United States. The findings demonstrate a significant impact of the role of social presence in encouraging employees to create and share content. Further, there is a strong relationship between the benefits employees receive from using tagging tools and their creation and sharing of tagged content. Specifically, the following factors showed a significant impact on employees’ creation and sharing behavior, specifically their attitudes towards and intentions to create and share tags: perceived ease of use, perceived usefulness, social presence, and pro-sharing norms. For researchers, the paper offers an opportunity to further study knowledge-sharing behavior regarding social media technologies. The findings should motivate practitioners to inject these tools with a social aspect so that employees are encouraged to share content.     

在线评论对异质性消费者购买决策的影响研究——基于眼动实验

【目的/意义】本研究基于个体认知加工的视角,探索消费者对在线评论有用性的感知过程和感知结果,并揭示在线评论影响消费者购买决策的过程机制。【方法/过程】本研究以120名大学生为被试,开展2评论类型(客观VS主观)×2认知需求(高VS低)的眼动实验,探索消费者对于在线评论有用性的感知过程和感知结果。【结果/结论】结果表明:(1)与主观体验评论相比,消费者对客观属性评论的注视时间更长,感知有用性更大,购买意愿也更强;(2)与高认知需求者相比,低认知需求者的注视时间较短,感知有用性较大,购买意愿也较大;(3)认知需求显著调节评论类型对注视时间的影响,但对感知有用性和购买意愿的调节效应不显著。据此,建议相关企业采取个性化匹配的措施,使得评论类型能够切合消费者的认知需求水平,以便提高在线评论的感知有用性和消费者的购买意愿,从而做出更为满意的购物决策。     

中小学教师在职攻读教育硕士专业学位的职业承诺和离职倾向

通过对737名中小学教师在职攻读教育硕士专业学位的职业承诺、组织承诺和离职倾向的问卷调查,结果发现:(1)教育硕士具有较高的职业承诺和组织承诺。(2)教育硕士的离单位倾向处于一般水平,离职倾向较低。(3)教育硕士的职业承诺、组织承诺与离职倾向存在显著的负相关。     

Understanding sport event volunteers’ continuance intention: An environmental psychology approach

The purpose of this study was to investigate influences of environmental and personal factors on volunteers’ behavioral intention. More specifically, the authors examined the relationships among work climate, intrinsic motivation, attitude, emotional exhaustion, and continuance intention through the lens of environmental psychology model. Survey forms tapping the interested outcomes were collected from 924 volunteers of a national sporting event in China. Results of structural equational modeling supported all hypothesized relationships, except the negative relationship between emotional exhaustion and continuance intention. This study expanded the understanding and application of the environmental psychology model in the context of volunteerism in sport.     

Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions

This study explores post-recovery satisfaction and post-purchase intentions with service recovery of online shopping customers from the perspectives on perceived justice and emotions based on twenty scenarios that combine five service failures and four recoveries. Analytical results indicating that in addition to enhancing post-purchase intentions and post-recovery satisfaction among customers, distributive justice increases positive emotions and decreases negative ones. Additionally, procedural justice enhances post-recovery satisfaction as well as increases positive emotions and decreases negative ones, while interactional justice only increases post-recovery satisfaction of customers. Moreover, while positive emotions increase post-recovery satisfaction, and vice versa. Post-recovery satisfaction positively affects post-purchase intentions. Results of this study provide a valuable reference for operators and managers of online shopping websites.     

网站特征对消费者口碑传播意愿的影响机制研究

伴随着互联网+与体验经济时代的到来,体验营销在网络购物中的作用更加突出,很多电子商务网站日益重视体验营销在吸引消费者方面的作用。以淘宝购物网站为研究背景,基于心流体验视角,分析电子商务网站特征对消费者口碑传播意愿的影响。通过建立理论模型、收集并分析调研数据,结果表明,社会交往性、内容有用性、娱乐休闲性有助于提升消费者网购过程中的心流体验,进而形成网络口碑,而心流体验在不同的网站特征与口碑传播之间起着不同的中介作用。研究结论为电子商务网站有效地刺激消费者口碑传播提供了一定的理论依据。     

文学翻译中汉语独特文化意象英译的最佳关联——《浮躁》英译本个案分析

根据关联翻译理论,以《浮躁》英译本为个案,探讨汉语独特文化意象英译的翻译方法。研究表明,当原文读者的认知语境在译文读者的认知语境中缺失的情况下,译者只要根据上下文语境推导出原文作者的交际意图,通过直译加注、舍去形象意译或者转换形象都可使译文达到最佳关联。