Attitudes toward Dual Language Immersion Programs in China

With the development of economy and the English learning reform in China,the role of English has increased than ever before.Dual language immersion(DLI)programs,as a new way to offer both languages and content instructions,will gradually take place of traditional English learning and become a new tendency in China.The attitudes of related groups toward the DLI programs are very important to its further development.This paper will first give a brief introduction to the current situation in China,and then analyze the attitude toward DLI programs,includingones of students,teachers and administrators,to find out problems existing in current DLI programs.     

“马克思主义基本原理”课程双语教学合理性分析

双语教学在大学兴起,而"马克思主义基本原理"课能否采用这一新形式则有诸多争议。鉴于学生实际情况、语言学习规律以及马克思主义理论特点,"马克思主义基本原理"双语教学具有必要性和正当性,能有效地提升学生英语水平、增强教学实效性和彰显马克思主义研究的学术性。     

Usage Comparison between an English-Language and a French-Language E-Monograph Collection in a Bilingual Canadian University

Abstract

This article reports the results of a quantitative and systematic analysis comparing usage rates between English-language and French-language e-monograph titles at Laurentian University, Canada. Full-text viewings were collected as usage metrics. English-language e-monographs exhibited medium strength linear relationships between collection size and usage. On the other hand, French-language e-monographs exhibited weak linear relationships between collection size and usage. The French-language e-monograph collection experienced a higher rate of full-text use, relative to size. The cost-per-viewing ratio for the English-language e-monograph collection was higher than those that calculated for the French-language collection.     

A Multimodal Critical Discourse Analysis：Taking a Car Advertisement as an Example

This study is a multimodal discourse analysis of an initiative advertisement of the New Cayman released by the official website of Porsche, Follow the Code of Curve, based on the three-dimensional conc...     

案例教学法在广告教学中的运用

案例教学法打破了传统的、封闭的、脱离实际的灌输式教学方法,对培育具有创新精神和实践能力、具有较高的综合素质的设计人才发挥了重要作用。鉴于此,本文对案例教学法在广告教学中的运用进行了探讨。     

省力原则在英语广告中的应用

摘要：省力原则作为一条指导人类行为的根本性原则，力求以最小的代价换取最大的收益，而广告也是力求以最简洁的语言传达出更多的信息。本文从词汇、语法层面和修辞三个方面分析了省力现象在英语广告中的应用。     

修辞格在广告英语中的运用

广告英语是一种有别于普通英语语篇的独具一格的应用文体语篇,广告英语的艺术感染力和社会经济效益取决于其语言的独特性。广告英语的成功在很大程度上取决于其修辞的魅力。广告英语的修辞魅力主要通过广告英语语篇在语音、词汇和句法三个层面的辞格运用来表现。     

广告进入教科书的法律分析及教科书的科学管理

我国义务教育教科书施行“两免一补”政策中存在资金不足、免费发放人数受限制等问题。健康有益的广告进入教科书不但能促进我国精神文明建设,还能部分解决资金问题。但目前对于广告进入教科书没有明确的法律规定,就此文章对教科书管理的合法、合情、合理等问题进行研究。     

审美价值在商业广告文案中的体现

商业广告文案的商业价值是第一位的 ,审美价值是第二位的 ,不能因为商业价值而否认忽视其审美价值。创作既有商业价值又具审美价值的商业广告文案 ,应该成为广告文案写作最基本的要求。     

新疆民汉双语教师培训管窥——以新疆教育学院双语教师培训为例

自2004年3月新疆维吾尔自治区大规模地开展双语教师培训工作以来,全区先后共有18所院校参与培训,新疆教育学院始终承担着主要的培训任务。几年培训中,新疆教育学院不断摸索、改进,在培训管理、教学、科研等方面取得了一些成绩,积累了不少经验。本文以新疆双语教师培训主要基地新疆教育学院为例,探讨新疆双语教师培训的基本情况和一些基本做法。