“科技以人为本“的广告品牌理念

科技使商品获得利润,但科技的出发点应该是为人服务.社会文明的演进,表现为人的质量的提高.因此,社会的整个运行与发展,应当始终围绕人来展开.“科技以人为本“的人文精神体现了品牌重视人、服务人的价值尺度,体现了商业品牌发展科技必须以人的利益为核心的基本原则.其表现为品牌通过科技的发展不断满足消费者需求, 为消费者创造价值体验,维护生命权,忠诚于消费者,以及从消费者角度出发进行广告传播.     

美国高等教育招生制度对我国高招制度改革的启示

美国作为高等教育最发达和最早实现高等教育大众化的国家，在高校招生考试制度如何适应高等教育大众化方面有许多经验可资我们借鉴。当前，我国高校招生考试改革必须在功能上由“选拔”转向“选择”，在内容上应适应大众化教育的要求进一步科学化。     

论法制节目主持人的关怀意识

一档法制节目、一个优秀的法制节目主持人要真正在共性中彰显个性，形成品牌，核心在于是否具备关怀意识，即对公理、正义和公平终极诉求的法治关怀意识和以人为本、充分关注尊重人的生命、尊严和自由的人关怀意识；要通过信息、理念、情感和即时四项服务来体现关怀意识；要借助准确生动的语言符号和精当、到位的非语言符号来表达关怀意识；要从思想素养、学识素养、专业素养三个方面全面提升主持人的本质力量，培养关怀意识。     

Outside school time: an examination of science achievement and non-cognitive characteristics of 15-year olds in several countries

Elementary and secondary students spend more hours outside of class than in formal school and thus have more time for interaction with everyday science. However, evidence from a large international survey, Program of International Student Assessment (PISA) (OECD 2012), found a negative relationship between number of hours attending after-school science and science assessment scores in many countries, raising questions about why. The secondary analysis of the 2006, 2009, and 2012 PISA surveys found that in most Western countries the longer students attended after-school science programs (in a typical week), the lower their PISA standardized science test score, but the higher their positive attitudes toward future science careers, interest in science, and self-confidence in science. Several potential hypotheses for this relationship are examined and rejected. Further analysis of a causal relationship between frequent attendance in after-school programs and student achievement and attitudes should clearly identify the content of the program so that the analysis could distinguish experiences closely related to regular school curricula from the informal science activities that are not. A new analysis also should include carefully designed longitudinal surveys to test the effectiveness of informal experiences on later life choices in career and study.     

影响与促动:科学思潮与"五四"小说的启蒙话语

科学知识的广泛传播以及科学救国风尚的盛行,引发了"五四"科学思潮的勃兴.当时崇尚科学的浓厚文化语境,既促发了"五四"小说家们利用民主思想对民众进行启蒙,又注重运用科学的精神与方法来达到启蒙的效用.提倡科学理性精神,以科学为武器消除民众愚昧落后的思想意识;唤其觉醒,而建立新的社会文明,是科学思潮对"五四"小说启蒙话语影响的重要体现.     

Nonscience majors learning science: A theoretical model of motivation

A theoretical model of nonscience majors' motivation to learn science was tested by surveying 369 students in a large‐enrollment college science course that satisfies a core curriculum requirement. Based on a social‐cognitive framework, motivation to learn science was conceptualized as having both cognitive and affective influences that foster science achievement. Structural equation modeling was used to examine the hypothesized relationships among the variables. The students' motivation, as measured by the Science Motivation Questionnaire (SMQ), had a strong direct influence on their achievement, as measured by their science grade point average. The students' motivation was influenced by their belief in the relevance of science to their careers. This belief was slightly stronger in women than men. Essays by the students and interviews with them provided insight into their motivation. The model suggests that instructors should strategically connect science concepts to the careers of nonscience majors through such means as case studies to increase motivation and achievement. © 2006 Wiley Periodicals, Inc. J Res Sci Teach 44: 1088–1107, 2007     

实验教学改革的新思路—"导师制"

“导师制”人才培养方案是一种集科研和实验教学为一体的开放式实验教学。是一种以探索性为主体的主动性学习。它有利于发掘和提高大学生的综合素质,推动高校全面素质教育改革的深入。因此它十分适合于如生命科学等理科学生的人才培养。     

齐国兵学文化与《孙子兵法》

齐国大地军事家辈出,兵法著作内容宏富,孙武生长于泱泱大国的古老齐国,齐国是中国的兵学发源地,先秦的主要兵书出自齐地,孙武的兵学思想上承源远流长的齐国兵学传统流脉,深深承受于地域文明滋养,深深打上了齐文化的印痕。在中国兵学发展历史上,从姜尚到孙武再到其后的孙膑,形成了源远流长而又一脉相承的齐国兵学文化传统。     

构建课堂教学管理学的几个理论问题

从管理角度对课堂教学进行探讨的历史由来已久 ,只是未曾提升到学科认识的高度。时代的发展使教师的课堂管理职能愈来愈突现出来 ,因而构建课堂教学管理学渐趋必然。该学科不同于教学论 ,亦有别于学校管理学 ,它将以独立的学术地位和独特的结构体系展示其存在价值     

试析宋末学者黄震的义理史学

黄震是南宋末年“程朱理学”代表人物之一。他以自己的理学思想作为认识历史的指导，将历史事实赋之以特别的意义，从而形成了历史发展和变化的规律性认识，即他的历史哲学。本文通过对他的历史哲学的阐述，进而总结他的史学思想的特点，即黄震的史学思想反映了宋代理学影响史学的特点，具有明显的时代特色。