Reputational capital in ‘the PR University’: public relations and market rationalities

Drawing on empirical data, this article identifies the emergence of the ‘PR University’ as an assemblage. Using a case study of university press officers’ work, I analyse how this form of media relations PR stages competition between UK universities through the media. A key form of this competition centres on the accumulation and circulation of what I term ‘reputational capital’. I focus on one core element of reputational capital – media stories about HE research and the circulation of research metrics. I argue that the assemblage of the public relations (PR) University pulls the HE sector into dialogue with PR principles and practices in the context of recent shifts towards market rationalities. But this relationship is not a simple cause and effect model in which increasing HE ‘marketisation’ creates a boom in universities’ PR practices, or intensifying investment in PR by universities merely amplifies or legitimises existing market tendencies in the sector. I argue that the PR University as assemblage starts generating its own logics around which actors in the field must orient themselves. More broadly, the PR University operates not only to promote an individual university’s market position, but also acts upon public debates about the social role, legitimacy and financing of UK Higher Education.     

A Study of Social Media and its Influence on Teen Information Seeking Behaviors

This article synthesizes seven peer-reviewed articles that investigate the varying roles of social networking sites, cyber peers, and social capital in the information seeking behavior of adolescents. The theoretical approaches of Brenda Dervin, Elfreda Chatman, and Carol Kuhlthau are instrumental in establishing the basis for the research in terms of information seeking behavior. There are three main foci of the research synthesized: information seeking behavior and information needs; maturation or development and behavioral norms; and the ideas of sociability or social capital and bridging capital.     

职业教育的发展对现代社会的影响

职业教育对推动社会文明的发展起着重要作用。工业化的发展催生着职业技术教育以空前规模影响着现代化的进程。职业教育的最大优势是把人力资源变成人力资本,实现人力资本与价值创造的零距离衔接,高职院校应当采取对策加大知识和技术含量,强化人文素质教育,培养合格的职业人才。     

劳动力的跨国流动与中国经济发展

劳动力流动是社会经济发展的必然,经济全球化使得劳动力的跨国流动成为可能并得到发展。加入世贸组织后,我国将会有更多的劳动力向境外输出并且接纳更多的外来劳动力。本文分析了我国劳动力跨国流动的现状及其对我国经济发展的影响,据此提出了促进劳动力跨国流动合理有序化的一些建议。     

现代人才理念与人才经营论析

持续发展,需要更新人才理念。确立现代人才理念和人才经营思想,攸关一个国家和城市建设的大计。人才资本是知识经济时代经济增长的核心要素,积极导入现代人才经营理念,以全球眼光审视人才,以创新精神培育人才,以高尚才德对待人才,以科学态度选用人才,以激励方式凝聚人才,大力推进人才创新,是造就宏大的高素质人才队伍、加快城市发展的必由之路、明智之举。     

家庭对文化资本的影响

“文化资本”是布迪厄提出的一个重要的社会学概念，在社会区分中扮演着重要的角色。“文化资本”再生产在某种意义上也是社会结构的再生产，家庭是其主要场所。“文化资本”既是累积性的，也是传承性的，并且和其他类型的资本之间存在着相互转化。家庭中各种类型的资本对文化资本的获得和继承产生着重要的影响。     

论欧元在国际资本市场的地位和作用

欧元是主要的国际储备货币 ,它将在国际资本市场发挥重要的作用。运用比较的方法 ,对欧元、美元、日元在国际资本市场上地位和作用进行了静态和动态的比较 ,以及用多元回归分析方法进行初步的分析 ,得出欧元在国际资本市场上将成为与美元相抗衡的货币的结论     

EVA based model to estimate the Chinese listed company''s intrinsic value

This article is based on traditionally intrinsic value assessment model. We employed the assumption on the differences in future increase rates of companies, taking into account of the expected Economic Value Added (EVA) discount and the capital investment, to establish a high increase model, a two-stage EVA discount model and a three-stage EVA discount model for the intrinsic value assessment. Those models eliminate the great fluctuation of free cash flow in calculating the capital expenditure by setting aside the cash flow of the company's investment in the year and considering only the capital cost. This method needs only to assess the EVA flow in different year in probing the intrinsic value of a company, thus give more consistent conclusion than conventional methods.     

基于人力资源理论历史演进视域的中国人力资本开发

我国在对先进人力资源理论进行引进与应用的过程中,由于诸多原因,产生了水土不服现象,因此有必要更多地从我国古代人力资源管理与人才开发中寻找智慧,并借助现代人力资源管理与人力资本的有关理论与方法,以构建适合我国国情的人力资源管理与开发体系。     

我国中小企业融资现状、问题与对策分析

中小企业是市场经济的重要组成部分,是推动我国经济发展的主要动力之一,但其融资难题仍旧很突出。针对我国中小企业的融资现状,从企业自身、金融机构和社会金融环境的视角分析了我国中小企业融资存在的问题,并试图从健全中小企业管理、加强金融创新、推进信用体系建设、加快担保体系建设、拓展资本市场等方面提出切实可行的建议。