If we built it,would they come? Creating instruction videos with promotion in mind

This article reports on a video project done in an academic library where faculty were included in the production and marketing of the library instruction videos. The videos allowed the librarian to provide a shorter presentation and spend most of her time working individually with each student. The results showed that 97% of the students watched the videos and were able to benefit from the content. The implementation of the videos was a success due to the collaboration of the professors teaching the three courses and the buy-in of the course coordinator; both factors were essential in the success of the video project.     

跨文化交际背景下的涉外商务礼品馈赠分析

商务往来中的文化冲击给涉外礼品馈赠带来诸多问题。文化交流中产生差异的根源是民族中心主义,通过以日本、德国等国家存在的典型文化差异为例,阐述文化四维论对涉外礼品赠送产生的指导意义。     

赋权少数族裔学生：一个干预框架

吉姆康明斯提出了一个理论框架来分析少数族裔学生学业失败的原因，以及之前曾尝试过的，诸如补偿教育和双语教育这样的教育改革相对缺乏成功的原因。这些尝试之所以没有成功是因为教育者和少数族裔学生之间的关系以及学校和少数族裔社区的关系都没有得到显著的改变。研究旨在为教育者提供一些改变这些关系，从而赋权学生，使得学生在学业上取得成功的方法。     

Between business and morality: cultural politics in independent bookshops in China

ABSTRACT

This article investigates how cultural businesses may facilitate contentious political activity in authoritarian contexts. Existing research in Western liberal democracies has shown the widespread political activism of actors in the cultural and creative industries. Whether such activism exists in authoritarian society, how it may differ in character and form, and what implications this will have for our understanding of relations between business, politics, and culture in authoritarian countries remain to be addressed. Drawing on data collected from 55 ‘independent bookshops’ in China, I illustrate how these organisations perform ‘cultural politics,’ a type of political participation in which actors employ mainly symbolic means to express social and political concerns. The organisations’ economic relations and conditions facilitate their efforts to create spaces in which contentious questions can be raised, sensitive topics explored, and alternative ideas expressed, despite the Chinese state’s political regulation of the cultural sphere. The finding of the economic embeddedness of cultural politics sheds new light on our understanding of the political economy of cultural businesses in contemporary China.     

保山城外来务工人员自主创业状况调查

随着改革开放的进一步推进,市场经济的进一步发展,保山城外来务工人员正以群体性的力量渗入保山的各个领域,尤其在自主创业的经营模式上走出了一条创新之路。现通过深入细致的调查,运用社会学、人力资源学、统计学等多种学科原理进行取证分析,并得出结果与评价,以期推进保山城市化研究,为攻克城市化进程中的就业问题提供学术支撑和实践指导。     

论商号与商标权利冲突的法律对策

商号与商标的权利冲突现象在实践中大量存在,既有经济利益驱动的内在原因,又有立法不完善的外在原因。为解决这一问题,应改变现有的分别立法的作法,将商号权的保护纳入到商标法的保护范畴之中,同时完善现有的商号登记程序,增加联合检索和公示异议程序,在立法中明确对侵权商号和商标的处理方式。     

Empire Redefined: Part 1

During the 17th and 18th centuries, the Dutch East India Company exerted monopolistic control over spices and coffee, with huge financial returns for those who invested in the company. Also during this time, a combination of business factors emerged to allow the early distribution of published works to gain hold and become a viable commercial enterprise. The early years of Dutch publishing are not well known but when examined they parallel the historical context in which geopolitical empires were the norm. The story of the start of a modern day publishing house is examined through the dual histories of two Dutch business ventures that thrived and failed during a turbulent time of colonial exploitation.     

影响中国农业科技成果推广的因素分析

从供给和需求的角度分析了我国农业科技成果推广水平低的原因,通过供求均衡分析,认为农业科技成果推广率的提高必须在刺激农业科技成果有效需求的同时,增加农业科技成果供给,并提出增加农业科技成果的供给和需求的措施建议。     

我国体育人文学科研究的发展与成果评述

体育人文学科在体育美学、体育人类学和体育休闲娱乐理论的科研成果显著,主要集中在独特的体育人类学方法论、中西文化结合的体育人文价值观、凝聚人类终极理想的体育审美观、具有强烈社会责任感的体育改革发展观等方面。中国人文体育思想发展折射出中国体育改革发展的思想历程,学科所产生的学术影响深远,对于体育改革与发展具有长远指导价值。