If we built it,would they come? Creating instruction videos with promotion in mind

This article reports on a video project done in an academic library where faculty were included in the production and marketing of the library instruction videos. The videos allowed the librarian to provide a shorter presentation and spend most of her time working individually with each student. The results showed that 97% of the students watched the videos and were able to benefit from the content. The implementation of the videos was a success due to the collaboration of the professors teaching the three courses and the buy-in of the course coordinator; both factors were essential in the success of the video project.     

高校图书馆利用第二语言开展阅读推广的研究——以华东理工大学图书馆为例

近年来,随着第二语言学习热情高涨,多语言阅读日益普遍。高校图书馆进行第二语言阅读推广是大势所趋。根据本人多年从事阅读推广的经验,本文从以下三个方面分析了第二语言阅读推广的策略:结合时代热点、将需求驱动与价值植入相结合、积极调动本校外语资源,并且提出了开展相关推广中存在的问题,最后展望了利用第二语言进行阅读推广的广阔前景。     

政治上正确的语言

“政治上正确的”由一政治术语演变为语言文化语汇,有其积极的意义,它是民权运动和多元文化的产物。政治上正确的语言也是复杂的,其使用受到言论自由和时代的影响,滥用之也会造成很多问题。     

The Correlations between Language,Culture and Thought

With the purpose of having a better understanding,this article discusses the correlations between language, culture and thought as well their interactions. They not only correlate but also are differen...     

对新兴流行语与语言纯洁性的思考

语言是人们交流沟通的工具，它真实地反映着社会政治、经济、文化的发展变化。新兴流行语是在社会发展变化过程中出现的一种语言现象。本文对新兴流行语的存在特征及其与语言纯洁性的关系进行了思考和分析。     

跨文化交际背景下的涉外商务礼品馈赠分析

商务往来中的文化冲击给涉外礼品馈赠带来诸多问题。文化交流中产生差异的根源是民族中心主义,通过以日本、德国等国家存在的典型文化差异为例,阐述文化四维论对涉外礼品赠送产生的指导意义。     

“雅洁”：刘大櫆对散文语言的自觉追求

＂雅洁＂是桐城古文家对散文语言的整体要求,它肇始于方苞,发展于刘大櫆。刘大櫆在其理论著作《论文偶记》中提出文章＂十二贵＂,就散文语言方面提出了一系列较为具体的作文准则,并且在他的散文创作实践中,很自觉地体现了＂文贵简＂、＂文贵高＂、＂文贵华＂、＂文贵远＂等文论观点。该文拟把刘大櫆的理论主张和创作实践结合起来,从而进一步探寻散文语言的＂雅洁＂特征。     

Age Factor in Second Language Acquisition

In the second language acquisition, the study focus of linguistics is the influence of age factors which has always been considered as one of the most controversial issues. Some experts hold that the y...     

The Appliance of Code Switching in the SM Language

Code-switching, a natural phenomenon that consists of alternating two or more languages in bilinguals ’discourse, has traditionally been examined in its oral production. For over three decades, much at...     

An Analysis on the Differentiation between Diglossia and Bilingualism

Despite a hot and sensitive topic in China, the practice and education of bilingualism has been misunderstood in some areas because people have little sense of it. This paper is to differentiate the di...