大学生英汉翻译中的文化移情能力及培养

文化移情能力是翻译能力系统中最重要的内容之一,已经成为影响翻译质量和效果的关键因素。分析了文化移情的内涵,探讨了译者在英汉翻译过程中对英语文本作者和汉语读者的两次文化移情过程,提出加强母语文化教育、掌握英汉文化差异、克服民族文化偏见、提高换位思考能力等是提高大学生英汉翻译中的文化移情能力的有效途径。     

实时虚拟参考咨询服务新尝试——清华大学图书馆智能聊天机器人

实时虚拟参考咨询服务在图书馆服务中发挥着积极且重要的作用。清华大学图书馆基于开源软件A.L.I.C.E.开发出实时智能聊天机器人"小图",提供参考咨询、图书搜索、自我学习等多种服务,并将其推广至社交网络,取得良好的效果。     

刘湛恩与“沪江模式”下的图书馆

刘湛恩烈士是我国近代杰出的爱国主义教育家、上海沪江大学首任华人校长。他确立了教会大学中国化的沪江模式。其对沪江大学卓有成效的贡献,亦体现在沪江模式下的图书馆建设上。刘湛恩其人、其事,实属值得后人纪念,沪江大学图书馆以及今日的上海理工大学图书馆被命名为湛恩纪念图书馆,其意义即在于此。     

C2C环境下感知信誉对购买意愿影响的实证研究

将感知信誉影响因素划分为6个方面,确定了感知信誉的4个维度,构建了一个感知信誉影响因素正向作用于感知信誉,进而影响消费者购买意愿的概念模型,并通过结构方程模型方法对模型进行检验,验证了感知信誉影响因素对感知信誉、感知信誉对消费者购买意愿的正向影响。最后,对交易平台如何改进信誉系统、买家如何选择高信誉卖家及卖家如何展示信誉等方面提出了相关建议。     

Are you too young for the Nobel Prize?

Although age is not supposed to be a criterion for the award of the Nobel Prize, it is commonly believed that it does play a role. Indeed, econometric evidence in this paper also suggests such a role. However, the paper finds that, if there is a preference for older Nobel candidates, this is introduced during the nomination process. The paper actually finds that the Nobel Committee does not favor older nominees and that, if anything, it seems to partially offset the age premium introduced by the nominators.     

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.     

基于ASP.NET的电子商务系统

近些年,全球经济高速发展,网络盛行。因特网已然成为全球最大的通信和贸易中心,它孕育着巨大的潜力和商机。如何更加安全有效、方便快捷地搭建网站已经成为了人们关注的热点。本篇文章主要研究了电子商务网站的特点和模式,分析B2C类电子商务网站的购物流程,根据电子商务网站的功能模块,用Microsoft SQL Server设计数据库,运用类的特点,使用微软的.NET平台,用C#的语言环境建立出比较完善的电子商务网站,并架设在自己的计算机上,进行中小规模的测试和实验。     

飞行试验应变参数自动校准系统的设计

针对目前机上应变参数校准采用手动单通道效率较低,易出现人为误差的现状,应变参数自动校准系统在C＋＋Builder平台上开发,采用Pickering公司的6通道40-265可编程应变模拟卡,通过以太网将KAM500采集器的数据传输,最终实现应变量的自动加载、校线自动生成、存储等。     

高校学生户口管理系统的研究与设计

随着我国经济迅猛发展,全国各高等院校不断扩招和发展,学生人数也不断增加,给学校户籍管理部门带来巨大的压力。与此同时,很多高校在户籍管理方面仍然采用手工管理方式,平时查询以及毕业时迁出都需要耗费大量的人力和时间。目前各高校计算机网络和电脑等硬件条件均已具备,为信息化管理户口提供了物质基础,也是高校适应新形势、规范户口管理的需要。     

基于Cypress单片机的USB键盘设计

USB接口是一种简单易行又能够最大限度地节省计算机软硬件资源的接口,具有真正的即插即用、数据传输速度快、性能稳定等优点,USB设备在近几年得到了迅速普及。本文设计了一种基于Cypress单片机的USB键盘,首先简要介绍了USB接口协议的发展和CY7C63513芯片的特点,然后分析了键盘的硬件电路各部分的原理作用和键盘扫描程序流程。