Attachment style and the cognitive representation of communication situations

The purpose of this study is to examine differences in the way communication situations are perceived among those with different attachment styles. The study examined the complexity of Secure, Avoidant, and Anxious/ambivalent's cognitive representations of other people and found that those with secure attachment styles to be slightly higher in cognitive complexity, on average, than those with avoidant and anxious/ambivalent styles. Further, this study found differences among the attachment styles in the way people think about interpersonal interactions. Using both categorical and continuous measures of attachment style, this study found that those with more secure attachment beliefs think about themselves as more skilled in seeking the affinity of others and define communication situations as more rewarding and attractive. Those with avoidant and anxious/ambivalent attachment styles, on the other hand, were found to perceive interpersonal situations as less rewarding, less attractive, and less useful in gaining the approval of others.     

略谈幽默元素在广告传播中的导入

试从幽默广告的作用机制和风格特征作为切入点,通过分析其独特性,进而指出如何有效地在广告创作中导入幽默元素,使广告在海量的信息中脱颖而出,发挥其无穷魅力。     

认知视角下构建大学生英语交流意愿的图示表征

英语交流意愿（Willingness to Communicate,WTC）是能否提高大学生英语交流水平的关键.本研究旨在调查与总结影响大学生WTC的主要因素,并结合当前认知科学的主要研究成果（如：元认知理论、动机理论、图式理论、图形背景等）来阐释这些因素.一方面可以为大学英语教学提出相关建议;另一方面也可以体现认知科学对具体认知活动的阐释力和指导意义.     

Teaching,Teamed and Married

There has been a major shift in the demographic landscape in US public schools within the last decade. The population of English learners (ELs) has increased rapidly. How to increase opportunities for them to learn is the focal point of discussion in many urban and rural schools. With this change in the cultural and linguistic landscape, content-area teachers are challenged to meet the needs of ELs due to the lack of resources in teacher professional development. Among the numerous studies of pedagogical strategies about teaching ELs, few have focused on fostering ELs’ development of speaking. In this article, we review literature through the theoretical lens of willingness to communicate (WTC). Framed by a discussion of the individual, linguistic, and contextual factors which influence WTC, five principles of promoting ELs’ WTC are suggested. We argue that the understanding of factors influencing ELs’ WTC and strategies to promote their WTC serve as crucial components of the knowledge, skills, and dispositions which effective teachers of ELs must have.     

The effects of Latino immigrants’ acculturation strategy and U.S. Americans' assimilation attitudes on perceptions of accommodation satisfaction and willingness to communicate

Guided by the acculturation framework (Berry, 1980, 2011) and communication accommodation theory (CAT; Giles, 1970, 2016), this study examines the effects of an immigrant target’s acculturation strategy on U.S. Americans’ accommodation satisfaction and willingness to communicate with the target and the potential interaction effect between the immigrant’s acculturation strategy and the participant’s assimilation attitudes. Supporting the hypotheses, results indicated participants with lower assimilation attitudes were most satisfied with the integrated target’s accommodation behaviors, followed by the assimilated and separated targets. In addition, participants with higher assimilation attitudes were equally satisfied by the integrated and assimilated targets’ accommodation, followed by the separated target. Across all levels of assimilation attitudes (i.e., low, moderate, and high), participants were more willing to communicate with the integrated or assimilated (no significant difference) target than with the separated target. Theoretical and practical implications are discussed regarding acculturation and inter-ethnolinguistic group relations.     

体育明星广告的传播原理及传播策略

运用体育广告学、传播学、和文化学的基本原理,较系统地分析了体育明星广告的传播原理。在此基础上提出体育明星广告的传播策略。     

论体育教学中的师生关系

体育教学与其他学科的教学存在很大的差异,无论从学科、设备、环境上都有很大的不同。根据师生关系的现状分析,引出体育教学中师生关系中存在的问题,在体育教学中建立良好的师生关系,直接影响到教学效果。本文通过分析体育教学中的教师与学生的关系模式,研究了建立新型的师生关系,并提出一些关于优化师生关系的意见和建议,期望使教学达到最优化。     

外语教学应培养学生的跨文化交际能力

人们学习语言是为了进行交际，不沦是语言交际还是非语言交际都要受到文化的制约。在跨文化交际中，不同特性的文化相互接触，相互之间的误解和冲突在所难免。本文提出在外语教学中不仅要进行语言教学，而且还应进行文化教学，培养学生的跨文化意识。     

Delphi环境下Matlab和数据库之间的数据通讯

本文从简单介绍Delphi访问数据库的原理开始,将Delphi灵活强大的数据库管理能力和Mat-lab卓越的科学计算能力相结合,从三个方面突出介绍了如何在Delphi环境下实现Matlab和数据库之间的数据通讯:如何设置Matlab环境参数;如何保存数据;Delphi环境下数据库和数据库文件之间的数据通讯。并且在相应的章节中给出了程序源代码。