对实现精读课效能最大化的一点思考

精读课历来都是高校外语教学中的重头戏,而且它也确实为提高学生的英语水平发挥了不可磨灭的作用.但多年的实践证明,传统的精读课教学模式已远远不能适应时代的要求.对精读课进行深入的改革,尽可能地充分发挥精读课的最大效能,增强学生的交际能力已是势在必行.     

受众意识在我国对外文化传播中的重要性

文化传播是国家发展的要务。传播驱动着翻译对受众产生影响,受众反馈与文化的传播推广联系紧密。以受众为主线,对翻译实践中多元素关联展开梳理,围绕时代需求与传播瓶颈、主体经验差异、文本类型与受众群体关系等方面,阐述当代中国对外传播中受众意识的重要性。事实证明,注重受众反馈,科学分析文本类型,积极依据受众文化背景、认知水平、实际需求等实施动态顺应的翻译策略能有助于提高翻译实效,切实推进对外文化交流。     

社交网络中网络口碑与购买意愿的动力学机制分析

网络口碑对消费者的购买意愿有重要的影响。采用系统的观点来研究社交网络中网络口碑与消费者购买意愿的动力学机制。从社会资本的角度出发,采用系统动力学,建立社会资本——网络口碑——购买意愿的动力学模型。模型的仿真结果表明,社会资本在社会化电子商务平台中,能够很好地提升网络口碑的传播效果,进而影响消费者的购买意愿。     

News You Can Use or News That Moves?

This study investigates how journalists covering international humanitarian crises make decisions regarding what types of information to include in stories. Specifically, the inclusion/exclusion of solutions-oriented information is addressed, since crises represent a key time during which the potential for international engagement is discussed in the mainstream media. Interviews with journalists covering hunger crises in Africa reveal an internal tension between maintaining a neutral, unbiased position and writing in a way that supports engagement and action. Ironically, perhaps, journalists find that including solutions-oriented information amounts to unethical and biased coverage, despite the fact that inclusion of solutions to social problems is an accepted and institutionalized aspect of the US news media’s mandate to the public. Reasons for this seeming contradiction are discussed, and I argue that solutions-oriented information not only can be included without demonstrating bias, but that it ought to be included to support ethical coverage that properly informs citizens about potential paths for political engagement.     

全球媒体语境下广州城市形象的传播与建构

城市形象是城市竞争力的重要组成部分。依托全球媒体有关广州的报道,对广州城市形象的全球媒体影响力开展实证分析,并从强化政府主导、畅通参与渠道;融入国家战略、提升传播层级;推进科技创新、塑造崭新形象;发展数字产业、夯实传播基础;布局未来传播、增强舆论引导等方面构建提出了增强广州城市形象全球传播能力的对策建议。     

Populist linguistic tone in recent U.S. presidential campaign discourse: a DICTION analysis

ABSTRACT

This study analyzed the tone of public campaign remarks of right- and left-wing populist (Donald Trump and Bernie Sanders, respectively) and right and left-wing non-populist (Mitt Romney and Hillary Clinton, respectively) U.S. presidential candidates using DICTION 7.0. Findings suggest that populists tended to use a linguistic tone that is high in pessimism, group abstractness, and exclusion. Pessimism and group abstractness were positively associated with immigration language in right-wing populist speech. Commonality and “we-ness” were positively associated with populist language in left-wing populist speech.     

Modelling Quoting in Newswriting: A Framework for Studies on the Production of News

ABSTRACT

The Mediated Social Communication (MSC) approach considers mass media a venue for opposing and complementary societal groups to publicly negotiate socially relevant topics. This negotiation is conducted through representatives of these groups and mediated by journalists. Inspired by the MSC approach, this paper presents an empirically grounded model that structures the mediating process through the process of quoting. By identifying the key phases of newswriting as sub-processes of quoting, the paper argues that journalists (1) decide on a topical issue to be addressed (topicalisation), (2) identify groups of people who are linked to this issue (societal localisation), (3) pick some people as representatives of these societal groups (personalisation), and (4) verbalise these people's points of view, often by means of quoting, inter alia (verbalisation). The four-phase model is then operationalised into a data collection method that facilitates access to and fosters new insights into the subtle dynamics of newswriting. Hitherto, these dynamics have often remained obscure, because the craft ethos is adopted as tacit knowledge through implicit socialisation and is therefore difficult for journalists to verbalise. The paper concludes by calling for reconsideration of journalists’ role as gatekeepers who decide which issues and voices are heard in public discourse.     

Online social viewing: Cross-cultural adoption and uses of bullet-screen videos

ABSTRACT

Bullet-screen technology, an innovative way of interacting with online videos, allows viewers to contribute comments that simultaneously appear over videos. Popular in East Asia, the technology is making its way to American audiences. This study employed a comparative qualitative focus group approach to explore how American and Chinese viewers responded to and interacted with this new format of online videos. Three themes emerge from this investigation: (1) the unique affordances of this technology; (2) barriers to adoption and usage; and (3) cultural differences that impact the user experience. The theoretical and practical implications for bullet-screen technologies are discussed.     

Sensemaking and crisis revisited: the failure of sensemaking during the Flint water crisis

ABSTRACT

This study operationalized Weick’s [(1988). Enacted sensemaking in crisis situations. Journal of Management Studies 25(4), 305–317 and (1993). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly, 38, 628–652] theory of enacted sensemaking to examine the communication processes associated with the Flint Water Crisis of 2014–2015. A content analysis of 389 emails and attachments from a total population of N?=?37,376 pages of publicly released e-mails and documents pertaining to Flint’s water issues, identified examples of failed sensemaking by government officials. These failures hastened and intensified a growing crisis of lead contamination and an outbreak of Legionnaires disease associated with Flint’s municipal water system. Analysis of email messages suggests that strong commitments by top leaders and limited capacity were important factors as were efforts to create and maintain consensus among officials. The Flint Water Crisis offers an important application of sensemaking theory and its utility for both organizational and risk communication scholars and for practical application. The authors emphasize the importance of questioning previous assumptions and commitments, insuring that communication practitioners are involved in decisions, and avoiding over reliance on image repair as a strategic response.