科技英语视域下的“UP/DOWN”图式映射

根据莱考夫和约翰逊的概念隐喻和意象图式理论,针对作为意象图式概念的＂Timeo Wew Romvn＂型前置词在科技英语中的图式映射进行新探。研究表明＂Timeo Wew Romvn＂都能够把空间域的意象图式结构从始源域映射到非空间抽象目标域之上,再次佐证＂许多抽象概念结构部分源起于意象图式结构,抽象思维在一定程度上是隐喻思维＂的认知观。     

Metaphors we’re colonised by? The case of data-driven educational technologies in Brazil

ABSTRACT

This article discusses issues concerning the spread of data-driven educational technologies in Brazil. Here, as elsewhere, educational technology continues to be promoted optimistically as the bearer of a panacea for historically-rooted social problems. Whilst some of these technologies have indeed contributed to important widening-participation programmes in the last two decades, widespread advocacy of technological ‘solutionism’, reflected in gradually stronger policy demands for efficiencies to be improved through ‘innovation’, has supported a relentless marketisation of the country’s educational systems. As transnational corporations position themselves to take control of key areas of these systems, threatening to restructure the whole sector, data-driven educational technologies provide the latest example in a series of ‘new’ ideas offered in an ever-expanding market. Based on the notion of ‘conceptual metaphors’, which encapsulate specific ways of perceiving, thinking and relating with the world, this article examines key metaphors underpinning discourses surrounding data-driven educational technologies in Brazil. In particular, the article analyses ways in which these specific metaphors may be promoting perspectives that ignore difference and obscure broader questions concerning education, thus contributing to the reproduction of previously existing problems and supporting new forms of colonisation.     

Compatibility and Complementarity of Classroom Ecology and Didactique Research Perspectives in Physical Education

ABSTRACT

A large diversity of theoretical frameworks exists in the physical education literature. This article focuses on two of those frameworks to examine their compatibility and their complementarity. The classroom ecology paradigm concentrates on the balance between three task systems, two vectors, and programs of actions proposed by the physical education teacher and negotiated by students. The didactique research program studies the teaching and learning processes using the concepts of didactic contract and didactic milieu that focus on how the knowledge content emerges within teacher and students’ joint action. The article underlines the complementarity and the compatibility of the two frameworks when analyzing teaching and learning in physical education. It argues that the gray areas left by the classroom ecology paradigm could be filled with the insights of the didactique research program. A concise example of how the two frameworks have already been utilized is presented.     

任务教学法在商务英语教学中的应用

从任务教学法的理论基础入手,阐述了任务教学法对商务英语教学的意义,并根据商务英语的教学内容和教学目的,设计了讨论会、商务洽谈、商务介绍、案例分析等几种任务模式,分析了任务教学法的制约因素并探讨了其实施措施。     

Conceptual ecologies for educational research through Deleuze,Guattari and Whitehead

This article will explore the increasing interest in the application of the philosophy of Gilles Deleuze, Félix Guattari and Alfred North Whitehead to educational research, for example, as a conceptual underpinning for inquiry in the new materialisms, and/or educational posthumanism. The exploration of this paper is complicated by the fact that Deleuze and Guattari changed their philosophical position in their dual publications, with, for example, their last book: What is Philosophy? representing a substantial departure from their rhizomatic work in, A Thousand Plateaus: Capitalism and Schizophrenia. This article will explain the changes in position with reference to the mapping of conceptual ecologies that Deleuze and Guattari are describing through their philosophy, and not dualism. Concept creation appears in the analysis of Western philosophy in: What is Philosophy? and as the job of philosophy. In contrast, A Thousand Plateaus presents a whole raft of interrelated concepts that help explain the connections between capitalism and schizophrenia, but do not present ‘concept creation’ as a positive task as such, even though one could impute that they are successfully doing it. This article will explain these changes in positioning of Deleuze and Guattari as a mode of sophisticated conceptual ecology, which takes into account the work that they want their concepts to perform. Transcribed to educational research, ‘concept creation’ is an importantly non-methodological task, which is augmented and expanded with reference to the metaphysics of Whitehead’s process philosophy (a non-method), and how it has been taken up, for example, by Isabelle Stengers in terms of research positioning and science.     

广告双关语的概念整合分析

双关作为一种有效的修辞手段,备受广告商的青睐。近年来,对广告双关语的研究仅仅局限于对其结构形式、语用功能和美学功能的讨论。本文从认知的角度,用概念整合理论分析了广告双关语的产生和解读过程,并认为广告双关语具有独特的认知特性:对双关语的解读过程有实时性,需要在特定的语境下进行,同时也受文化模式的制约。     

组织间知识跨膜转移概念模型

知识转移促进了组织核心竞争力的形成,是组织获取持续竞争优势的必要途径。本文基于细胞生物学的视角,借鉴物质跨膜运输,提出了组织间知识跨膜转移的新模式,通过对比分析物质跨膜运输与组织间知识转移,构建了组织间知识跨膜被动转移和主动转移的概念模型,其中知识被动转移细分为知识自由扩散与协助扩散;主动转移过程细分为知识泵与协同转移。最后运用概念模型解析了丰田汽车公司案例。     

跨国公司内部网络结点之间知识转移的影响因素分析——一个概念模型

根据企业的知识基础理论和网络组织理论,跨国公司可以被看作在全球范围内积累和运营知识的内外部网络的统一体。有效地在跨国公司内部网络结点之间进行知识的共享和转移,是跨国公司在更大范围内扩展其竞争优势的必要前提之一。跨国公司各内部网络结点所积累的国别性专有知识产生于其所在国特定的社会政治、经济和文化背景之下,因此,跨边界知识转移的有效性必然受到一系列与此相关因素的影响,本文分析了这些因素的影响,并给出一个概念模型。     

损失规避下的指数跟踪问题及其粒子群算法求解

随着指数衍生产品日益受到重视,指数化投资组合常被传统的消极基金管理者或机构所采用,而用有限的资金按指数构成比例进行投资显然是不现实的,所以指数的最优误差追踪就显得更加重要。将追踪误差定义为证券投资组合收益率与所追踪的指数基准收益率之差的均值平方和的平方根,建立了基数约束（即总资产数不超过某个特定整数K）下考虑投资者损失规避决策偏好的跟踪误差最小化模型,并设计了一个粒子群算法求解模型。实际算例表明,所构建的模型和算法是有效的。     

概念整合理论建构下的大学英语教学模式

概念整合理论认为,概念整合在人们认知建构的过程中起着重要的作用。教学实践中,教师要运用该理论的运作机制来指导大学英语教学,同时要遵循学生的认知规律,积极扩大学生的认知图式,培养学生的概念整合能力,提高学生语言理解的准确性。