论当代大学组织中的信任——基于关系判断的视角

文章基于关系判断的视角,聚焦于当代大学内部学术人员和行政人员之间的信任关系进行了学理探讨和实证分析,指出改善我国当代大学组织中的信任状况必须培养学术归属感、建立信任机制、实现分工决策制度化。     

Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

ABSTRACT

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are adopting relationship marketing strategies. In the context of higher education marketing, we examine the nature of the student-faculty relationship development process and its affect on helpfulness, which we define as a “state of mind” conducive to future helping behavior. Drawing on relationship marketing theory and identity theory, we posit that trust, relationship commitment, and identity salience are key mediating variables between three antecedent variables (shared values, communication, and opportunistic behavior) and helpfulness. Our results provide support for the roles hypothesized for trust, relationship commitment, and identity salience.     

知识网络组织之间相互信任的影响因素及建立机制研究

采用前因变量和后果变量的模式,对知识网络中相互信任的影响因素进行了分类概括,以满足博弈论推断出的相互信任建立前提条件为出发点,从影响因素着手,推断出知识网络中组织之间相互信任的四类建立机制,并构建出对应的模型图,最后通过案例分析对文中观点加以检验.     

To be or not to be in social media: How brand loyalty is affected by social media?

There is an ongoing debate over the activities of brands and companies in social media. Some researchers believe social media provide a unique opportunity for brands to foster their relationships with customers, while others believe the contrary. Taking the perspective of the brand community building plus the brand trust and loyalty literatures, our goal is to show how brand communities based on social media influence elements of the customer centric model (i.e., the relationships among focal customer and brand, product, company, and other customers) and brand loyalty. A survey-based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on customer/product, customer/brand, customer/company and customer/other customers relationships, which in turn have positive effects on brand trust, and trust has positive effects on brand loyalty. We find that brand trust has a fully mediating role in converting the effects of enhanced relationships in brand community to brand loyalty. The implications for marketing practice and future research are discussed.     

我国消费电子企业核心竞争力的提升

哈默和普拉哈拉德1990年首次提出核心竞争力的概念,此后,核心竞争力便成为国际学术界以及企业界研究的重点。人们越来越深刻认识到核心竞争力是企业获得持久竞争优势的源泉。进入21世纪,消费电子产业在世界范围内蓬勃发展,与人们生活的联系愈加紧密,并与教育、医疗、航空航天等领域快速融合,对国民经济发展的贡献越来越突出,是一个国家参与国际竞争的重要方面。培育和提升消费性电子企业的核心竞争力,对产业的健康发展大有裨益,对改善人民的生活品质,提升我国的综合国力具有重要的战略意义。对我国消费电子企业的核心竞争力进行了分析,从政府角度、企业角度和企业合作角度提出了提升消费电子企业核心竞争力的途径。     

构建社会组织参与社会管理的协同机制——基于能力、信任、增权和资源的视角

"社会协同"是我国社会管理体制的重要组成部分,协同治理是实现善治的必选路径。我国在建构协同机制的过程中遇到了现实困境,政府和社会组织之间形成了一个暂时无法弥合的协同缝隙,其制约因素主要是社会组织在能力和资源等方面受限制、政府和社会组织之间相互信任和相互增权有限。因此,应从能力、信任、增权和资源之间的内在逻辑和作用机理来构建政府和社会组织之间的协同管理机制,以有效地破解社会组织协同管理的现实困境,形成社会管理的合力,确保社会既充满活力又和谐、有序。     

零售商品牌线上线下的信任整合研究

零售商的双渠道信任整合既是一个重要的理论问题,也是零售实践中迫切需要解决的难题。本研究以对"苏宁"实体店铺具有初始信任的消费者为研究对象,探究其有线上体验感知后,对该零售品牌的整体信任水平的变化。笔者构建了包括线下信任、结构保证、心流体验、感知一致性等要素对线上、线下信任整合的影响机制模型。研究发现,消费者对零售商店铺的线下信任能够正向影响零售商品牌的信任整合水平,且不同水平的线下信任对零售商品牌信任整合的影响机制不同。在低线下信任情景下,消费者在线上感知的结构保证、心流体验直接作用于零售商品牌的信任整合。高线下信任情景下的消费者,通过线上线下的感知一致性影响零售商品牌的整体信任。本研究发现为零售商进一步提升品牌信任提供了管理启示。     

电子商务中的信任及其建立

文章在明确了电子商务中信任内涵的基础上,从在线公司本身、公司网站、消费者个体特征、电子商务环境这几个角度分析了电子商务中信任的影响因素,并从法律、技术、第三方信任等方面阐明了如何促进电子商务中信任的建立。     

基础教育课程改革中的情感教育

学生个性的发展不仅要重视智力活动,而且应通过情感陶冶,充分调动学生非智力因素的潜能,使学生既能保持思想高度集中,又能在精神轻松的情况下进行学习。师生双方的尊重、信任、沟通是情感教育的基础,而它们都来源于基于教师对学生平等的爱。     

Factors contributing to university image: the postgraduate students’ points of view

Despite several studies having been conducted to examine organizational image from a business perspective, there has not been adequate research in the area of perceived image in nonprofit organizations such as universities. Thus, the purpose of this study was to examine the factors contributing to university image, from the postgraduate students’ point of view. In addition, the impact of the students’ perceived university image on their organizational trust was examined. The population of this study consisted of postgraduate students in 10 of the top Iranian universities. Questionnaires were used to collect the required data. The findings indicated the difference between current practices and ideal values of the factors contributing to the university image. Based on our findings, the factors contributing to university image range from internal and international reputation, university members, and academic planning, to university environment. Furthermore, we found that university image has a significant impact on students’ trust in their university.