基于茂名市的消费者道德信念实证研究

消费者道德信念是消费者行为的先导。茂名市267名消费者道德信念的调查问卷统计分析表明：目前消费者道德信念基本符合社会预期,消费者道德信念与消费行为有背离现象,教育程度对消费者道德信念不存在显著性影响,性别对消费者道德信念的影响明显超过年龄、职业和收入等因素。针对消费者道德信念特征,企业可进一步细分市场并进行差异化营销,以提高经营绩效。     

影响大学生人际信任的因素及其对策

当前大学生在信任缺失方面的问题十分严重。本文通过探讨大学生人际信任的影响因素,及其改善策略,以期提高大学生的人际交往水平,使他们能够更好地进行人际交往,学习和适应社会,促进他们自身素质的完善。     

图书馆的社会资本随笔

文章分析了图书馆的人际关系网络、信任、社会规范及其资本化策略，指出社会资本的缺点，强调图书馆必须理性对待社会资本。     

契约诚信的要素分析--兼论道德诚信与契约诚信的差异

探讨了诚信作为社会意识,总是根植于生产方式和由此所决定的社会结构(组织)中,农业文明时期和工业文明的计划经济时期形成了血缘、地缘、职缘为基础的社会组织,依靠道德和权威裁判来维系诚信。市场经济体制时期,陌生人组织成为社会的基本单位,充满开放性和不稳定性。诚信只能靠契约及其背后的法制来维系。契约诚信具有四个要素：诚信主体间是独立、平等的关系;诚信的原则是公正,获取信息的公正、权利和义务的公正、仲裁的公正;维系诚信的制约机制是建立个人诚信档案和评估制度,依靠完备的法律体系对违反诚信的行为进行惩罚,形成强制性的约束力;诚信的内在驱动力是道德,要树立法律至高无上、遵纪守法的道德。     

略论婚姻信任危机的内涵、形式及其本质

婚姻是男女结合在一起共同生活,以繁衍后代为目的的一种社会现象。婚姻信任是婚姻主体双方对彼此坦诚、合作行为的合理期待。婚姻信任的危机指涉的是婚姻主体之间关系状态在某种程度上的破裂,这种破裂是一种持续的事态,对婚姻生活具有毁灭性的影响。其危机表现为由对婚姻本身的不安全感、猜疑或婚姻主体自我认同和共同认同的断裂。婚姻中的信任所涉及的婚姻主体之间的关系,在本质上是内生于生活实践的,它归根结底是婚姻主体在现实的生活实践中生成的一种关系存在,这种关系本质上是一种实践关系,婚姻主体在实践的过程中赋予彼此本质,并根据自身的实践经验来调节两者之间的危机。     

网络动态干扰监控的信任感知推荐算法设计

网络用户信任感知推荐的准确性设计是提高用户间的社交网络辅助信息信任度的重要依据。传统的网络用户信任感知推荐算法采用的是基于社交网络服务和用户评分的推荐系统,主观性较大,协同过滤效果不好。提出一种基于网络动态干扰监控的信任感知推荐算法设计新方法,设计自适应神经模糊系统网络动态干扰监测算法,构建基于向量空间模型的信任度评价指标体系结构,通过调整网络拓扑权重向量设置信任度周期响应加权变量自适应函数,有效降低迭代算法的运算成本,避免了自适应神经模糊系统网络动态干扰监测加权权重成固化状态,提高抗干扰性能。实验结果表明,算法能使社交网络感知推荐模型的预测误差减少,推荐可靠性优于传统方法。     

Reactivity without legitimacy? Online consumer reviews in the restaurant industry

In recent years, web sites where individual consumers can rate and review goods and services have mushroomed all over the Internet. Restaurants are particularly affected by online reviewing. If the impact of online consumer reviews (OCRs) on the demand side of markets is now well understood and measured, few studies examine the reception of this new evaluation method by those who are assessed. Based on interviews with French restaurant managers, our research shows that OCRs systems reconfigure relations of accountability in the restaurant industry. We use the notion of reactivity to describe the mechanisms through which the new evaluation system transforms the activity of restaurants. We also examine the affects surrounding the reception of ratings and reviews by restaurant managers and the moral criteria that accompany their discourses on online reviews. Many restaurants consider online reviews as a brutal and hypocritical mode of judgment. The judgment produced by online ratings and reviews is not easily borne by restaurant managers, because it challenges the conventions of quality they had previously internalized as legitimate, that is, those produced by professional experts. We interpret this ambivalent reception as the unfinished movement of transforming a performative reputation device into a legitimate evaluation institution.     

The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.     

浅析企业与消费者之间信任关系的构建

处于转型期的中国社会中有部分企业为了实现自己经济利益的最大化,在开展生产经营活动的过程中,无视自己对消费者的社会责任,导致严重侵犯消费者合法权益的事件时有发生,产生了一系列的社会事件,使企业陷入了严重的信任危机之中。面对这种情况,企业应积极主动地采取措施来赢得消费者的信任,以便在企业与消费者之间建立起和谐的信任关系,实现企业的可持续发展。     

关系如何影响知识转移?中介效应和调节效应的实证研究

研究认为个体与他人之间的关系对知识转移、企业创新至关重要,但较少有研究探讨这其中的作用机理。分析信任这一构念在其中所起的中介作用,以及知识异质性在这一过程的调节作用,证实:关系越紧密,知识转移活动越多;基于善意的信任和基于能力的信任在关系和知识转移之间有着显著的中介作用;相互间的知识异质性越大,则基于能力的信任、基于惯性的信任越能促进知识转移活动。