关于世界广告历史分期问题的思考

本文认为应按照广告业自身的专业化发展程度来划分广告历史.现代广告时期的起点作为广告历史分期基准点,应该是从广告已经开始在社会化大分工中作为一个独立的行业出现,即出现了脱离于广告主和广告媒体而独立存在的广告经营实体开始计算的.     

当代大学生价值观特征、现状分析及思考

当代大学生政治信念坚定、民族自豪感和国家认同感强,理性认同党的执政能力,关注民生、参政议政热情高、行为务实,但政治理想与行为选择之间存在明显的差异性;环保理念、公德意识正确,但道德践履缺乏自我约束力;知法、守法、护法认知明确,但日常生活中违反校纪校规的行为时有发生;专业选择与职业理想,个人职业兴趣与职业发展空间,职业能力与职业品质错位现象突出;生活理想与生存选择之间的层次性和同质落差性明显;婚恋观上是一个传统和现代的矛盾体;学习动机上的工具主义倾向与学习方法、意志力匹配度低造成程度不同的心理困扰;生理自我意识强烈、心理自我认知发展不平衡、社会自我认知模糊.政治面貌、年级、性别等因素对各价值观维度均有影响,其中,政治面貌具有统摄性影响.     

马克思恩格斯经典著作与中国特色社会主义理论体系的形成

马克思恩格斯经典著作是马克思主义的奠基之作,是当代马克思主义发展的理论源泉。在改革开放的新时期,对马克思主义基本原理理解的视阈更为宽广,特别是对马克思恩格斯经典著作中一系列重要理论观点,如生产力理论、资本主义社会发展理论、人与自然的和谐协调发展理论、人的自由而全面发展理论等的重新理解,构成了中国特色社会主义理论体系的新的内涵。     

中国现当代文学作品与中学语文教学关系探究

中国现当代文学作品在中学语文教材中占有很大的比重,因而在语文教学活动中具有十分重要的作用。只有充分发挥现当代文学的认识功能、实践功能和审美功能,才能显现它们的重要性,达到编选者的编选意图,并最终将教学对象培养成为心智健全、身心健康的人。     

当代流行歌词的主题样式

当代流行音乐是当代中国社会发展的文化产物。当今,流行歌曲迅速发展,产生了大量的流行歌词,是当代社会文化的缩影。流行音乐的本质是一种非主流的意识形态,其自由的特性,容易吸收、融合其他文化元素,受到社会环境的影响。其主题创作大致可分为爱情、怀旧、娱乐、家国情四类。     

重返精神家园：从阅读和写作开始

当前,整个社会人文精神的滑坡导致了大学生人文素质的匮乏。中国现当代文学课程应发挥其自身优势,担当起拯救精神危机、重建人文精神价值取向的重任。阅读经典和写作训练是达到这一目标的必经之路。     

马克思主义生命哲学及其当代意义

生命本身就是一种奇迹。生命是人类生存和发展的客观基础,关爱生命、珍惜生命是人类对生命的尊重。在当今经济快速增长的社会中,人们的物质生活水平日益丰富和提高,但人的个体生命反而出现了异常甚至危机。本文从马克思主义哲学的角度来剖析生命的本质及人的生存方式和困境,目的是让人类更好地认清生命的本质及规律,从而珍重生命、热爱生命,实现生命的价值和意义。     

‘But when are they going to produce some artwork?’ Against Pastiche: Issue‐Based Art and Authorship within the Key Stage 3 Curriculum

Ideas and issues based contemporary art is often seen as something to be avoided in schools, as the controversial subjects that it broaches are often perceived as problematic and inappropriate. However, by censoring education, it can be seen that educators are missing vital opportunities to confront the relevant personal, social, political and cultural issues that shape young peoples' lives in our postmodern, contemporary society. This article reflects on the experiences of an artist/teacher gained through the Recreating Landscapes (Illuminate Project), which aimed to utilise LeWitt's concept of the ideas ‘machine’ to broaden the way that Key Stage 3 art is taught and explore student voice. The construct of the teacher as giver of knowledge was challenged, informed by Barthes' work on the deconstruction of the modernist concept of Authorship. Issues were derived from a pupil voice workshop and the ownership of response to this stimulus belonged to the students. The aim was to challenge mimetic, technical achievement often favoured in ‘traditional’ school art pedagogy, allowing ideas and discussion to be the lynchpin, shifting away from the emphasis commonly placed on outcomes. Through this practice it was hoped that the ‘landscape’ of the learning environment would be recreated: a discursive setting where issues perceived as ‘challenging’ could be broached in a supportive environment, enabled by a reconsidered, culturally relevant pedagogy.     

The Artist‐Teacher in the Classroom and Changes in the Teacher–Student Relationship,with Reference to the Issue of Censorship

This article examines a case study of an A‐Level student's work and how the inclusion and integration of my own practice as artist‐teacher into the classroom has changed the teacher‐student relationship, resulting in a more collaborative environment. It investigates how the mutual sharing of practice supports opportunities for pupils to discuss and investigate socially provocative issues and raises the issues of censorship. Through the case study the following questions will be addressed: how a collaborative classroom environment impacts on process and outcomes; the effect of discussing social/ political/ cultural issues within the art and design classroom; and the issues of censorship and ownership within the environment of a comprehensive secondary school context.     

关系主义文学史观与当代文学、文化图景的重构

90年代以来当代文学史研究中相继出现了启蒙文学史观、新左派文学史观与关系主义文学史观的分野,尤其强调关系主义文学史观对当代文学、文化图景的重构意义,以期对90年代以来＂重写文学史＂活动有一个整体的观照与把握。