企业形象设计之多元化“感觉识别”探究

在企业形象设计中,感觉识别系统被不断扩展,听觉识别、嗅觉识别、味觉识别、触觉识别以及情感识别等系统成为企业形象视觉识别战略的延伸。     

企业文化促进企业核心竞争力形成的途径分析——以云浮企业为例

企业文化对企业核心竞争力的形成非常重要,它是企业核心竞争力形成的内在机制,是企业核心竞争力的核心要素,是企业核心竞争力形成的源泉;为中小企业打造核心竞争力,以云浮市的部分企业为例,分析企业文化对企业核心竞争力的影响,从转变观念、标杆管理以及品牌建设等三个方面分析企业文化促进企业核心竞争力的形成途径。     

融合企业文化的高职校园文化建设思考

校园文化与企业文化如何对接融合,对于高职院校毕业生能否适应未来企业的要求有着重要影响。本文通过介绍高职校园文化建设的主要内容,分析了校企文化对接存在的问题,提出营造校企结合的校园文化构建模式及融合对接途径。     

高职院校校园文化与企业文化对接融合的意义与路径

高职院校校园文化与企业文化的对接融合有着重要的意义,校企文化对接融合的路径：以校企合作、工学结合、产学研结合为桥梁,以校企人员互动为纽带,以校企互研互建对方文化为牵引,以质量认证体系为规范,以CIS识别系统为战略。     

企业形象动漫显现形式可行性研究——以吉祥物设计为例

随着企业的不断发展,企业文化和企业形象逐渐成为提升品牌知名度和竞争力至关重要的因素。现代企业越来越注重企业的形象宣传。吉祥物设计作为动漫艺术形式之一是企业形象识别系统的重要组成部分。通过对动漫吉祥物设计特点的研究,探讨动漫吉祥物在企业形象提升中的作用和意义及其对企业品牌塑造的价值。     

Beauty of“Deviance”:A Study of Hills Like White Elephants from the Per-spective of Motivated Prominence

Ernest Hemingway’s short story of Hills Like White Elephants is a masterpiece with an open ending depicted with virtu-osity. While it has attracted much discussion from different perspectives, one part...     

安全生产标准化与职业健康安全体系融合应用

从安全生产标准化和职业健康安全体系对比和联系的基础上,对安全生产标准化与职业健康安全体系融合应用进行探索,从而切实提高企业的整体安全生产管理水平。     

企业政治关联文献综述及其研究展望

政治关联是近年来国内外引人注目的研究领域。本文依照文献的发展脉络与逻辑关系从政治关联的广泛存在性及其产生机理出发,对政治关联与公司价值的影响路径,包括融资便利性、危机救助、税收优惠、产权保护等及其经济后果的相关研究进行梳理和归纳,以期能增进人们对企业政治关联的认识,并为进一步研究政治关联提供一些思路。     

Organization (Theory) As A Way Of Life

To the extent that ‘classical organization theory’ is seen to possess any enduring interest it is mainly as a historic artefact. The idea that the principles, axioms, adages and devices elaborated by its proponents any longer possess traction in the present is rarely countenanced. In contrast to this customary view, the present article seeks to indicate the continuing significance of classical organization theory, for both analysing and intervening in organizational life. This necessitates a reconstruction of the conventional understanding of this received term, one in which classical organization theory is viewed less as ‘theory’ in the conventional sense, but rather as a geographically dispersed, institutionally disconnected and historically discontinuous ‘stance’, characterized, inter alia, by a pragmatist call to experience, an antithetical attitude to ‘high’ or transcendental theorizing, and, not least, an ethical focus on organizational effectiveness born of a close connection to ‘the work itself’ or ‘the situation at hand’. Deploying the term ‘classic organization theory’ in this way, to refer to a stance, attitude or comportment, and an associated persona that bears it, we are able to highlight the significant differences between this comportment and the increasingly ‘metaphysical’ attitude characterizing many contemporary approaches to organization and organizing, not simply in organization studies, but also more widely in sociology and cultural economy.