文化产业视野下吉林省冰雪旅游产业的创新发展

随着人们对生活质量的要求越来越高,冰雪旅游近年来得到了大力地追捧。吉林省凭借着得天独厚的资源优势,使得冰雪旅游产业迅速发展。从吉林省冰雪旅游产业发展现状入手,从优、劣势两方面进行分析,提出加强资源整合、构建完善的冰雪旅游产业链、加强冰雪旅游服务体系构建、注重旅游品牌建设、引进市场竞争机制、注重旅游项目开发等策略,为实现吉林省冰雪旅游产业创新发展提供理论支持。     

试析晚清文化传播的两种模式

晚清的文化传播呈现出两种不同模式。精英化的文化传播模式极力展现有关国家民族的政治理念等宏大叙述,体现出传播主体精英化的身份特征和价值立场,在特定时期有其历史意义,也有自身缺陷。大众化的文化传播模式突出普通民众的审美情趣和心理体验,体现了晚清民间知识分子的价值取向,有着精英文化传播模式不可替代的社会意义。     

Quality of life perception of basketball master athletes: association with physical activity level and sports injuries

This study aimed to verify the prevalence and characteristics of sports injuries (SI) and determine the association between the physical activity level (PA) and SI with perception of health-related quality of life (HRQoL) in Brazilian basketball master athletes. A cross-sectional study was conducted with 410 male master athletes, between 35 and 85 years of age (mean 52.26, SD ±11.83). The HRQoL was assessed using the Medical Outcomes Study – Short Form-36. The PA was evaluated using the International Physical Activity Questionnaire. Information regarding SI was collected using the Reported Morbidity Survey. Poisson regression, as estimated by the prevalence ratio (PR), was used as a measure of the association of PA and SI with HRQoL. The majority of athletes showed a high SI prevalence (58.3%) and reported one injury (67.8%) that occurred during training (61.1%) and primarily affected a lower limb (74.6%). The adjusted regression models showed a positive association of PA with the Functional Capacity (PR = 1.46, 95% confidence interval [CI] = 1.12–1.90) and Physical Component (PR = 1.32, 95% CI = 1.03–1.70) of HRQoL. Furthermore, the SI were negatively associated with HRQoL in Functional Capacity (PR = 1.85, 95% CI = 1.51–2.27), Physical Aspects (PR = 3.99, 95% CI = 3.08–5.18), Pain (PR = 1.65, 95% CI = 1.26–2.16), Social Functioning (PR = 1.79, 95% CI = 1.41–2.27), Emotional Aspects (PR = 4.40, 95% CI = 3.35–5.78), Mental Health domains (PR = 1.37, 95% CI = 1.06–1.68), Physical Component (PR = 2.35, 95% CI = 1.90–2.90) and Mental Component (PR = 2.65, 95% CI = 2.14–3.29). These results highlighted that master athletes showed a high SI prevalence, primarily in the lower limbs. PA positively correlates with the physical HRQoL domain, whereas SI may decrease the HRQoL levels of both physical and mental domains.     

The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

Abstract

The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.     

‘Tours of Imperialism’: Cricket and Cultural Transfer in South Africa, 1880–1910

Abstract

Few can deny the significance of sport in today’s South Africa. The sporting structures upon which this is based were first introduced to the country by the British in the late nineteenth century. In line with policies of cultural imperialism, sports such as cricket were promoted at this time as part of a wider political agenda that encouraged the adoption of an ‘English’ way of life in the region. Sports tours, most notably cricket, were a fundamental part of this cultural transfer between the ‘Mother Country’ and her colonies in Southern Africa. To underpin the study of transnational linkages and transfer in African sports, this paper will offer an historical overview of how ‘British-styled’ sport arrived in South Africa and how the early cricket tours between England and South Africa were constructed to promote distinct political and cultural connections. This paper will explore the early development of cricket in South Africa and investigate its symbiotic link to British imperialism and colonialism via the first tours and sporting exchanges that took place. The origins of the game in South Africa will be examined as well as its development up to 1910 (the date of Union in South Africa) as the site of a constructed transnational 'brotherhood' between Britain and its most coveted African colonies.     

体育文化对构建上海城市文明体系的干预

上海市政府于2016年决定在2025年前将本市建设成世界知名体育城的决议具有超体育的解读空间,它在多维度上触及上海市民的奥林匹克想象。上海是西方体育在中国的觉醒地,上海市民原本就具有浓郁的体育情结。上海的体育文化源于早年西侨的俱乐部活动。20世纪20年代是上海华人体育取得初步发展的时间节点。体育在上海出现的初期就伴随着上海的时尚的生活,成为上海摩登化生活的一部分。上海早已是一座体育名城,其对体育名城的追求理应在更高端的理念上实现。现代上海体育应当结合竞技性和生活性两者之长,再铸上海新的体育发展模式。2025年后的上海体育无法完全脱离奥运元素,而基于奥运理念之上的城市美学、设计理念、本土创造力、国际法系传统的价值要远远大于其赛事价值。     

高职教育发展的理论空间

高职教育的发展目前还存在着一些认识上的误区，而这些正成为影响高职教育健康发展的重要因素。这些影响因素主要有：高职教育的性质、功能和高职院校的定位等。     

网络"粉丝"文化社区传播机制初探

“粉丝”文化在网络环境下获得了飞速的发展,“粉丝”文化社区的形成有赖于网上传播和网下传播两种机制的合力。本文重点考察了“粉丝”社区的网上传播机制,并简要介绍了其网下传播方式。从中可以看出网络“粉丝”文化社区与现实“粉丝”文化及其他网络社区的区别。     

对支农资金来源和使用的几点思考

“三农”问题是我国现阶段亟待解决的重要问题,这一问题的解决需要大量的资金投入。在支农资金十分有限的情况下,应该扩大支农资金的来源渠道和提高支农资金的使用效率。